Consumer behavior is influenced by cultural, social, and personal factors and involves how individuals select, purchase, use, and dispose of products and services. The document discusses consumer preferences and motivations for several food products: Chyawanprash is consumed daily for its ingredients like amla and kesar that boost immunity and health; Glucose D is preferred over sugar for its instant energy without fat or harm; and honey is chosen over sugar for its greater sweetness but lower calories as well as additional enzymes and minerals that support health. The manufacturers of these products position and market them to meet consumer needs and health consciousness.

1. Consumer Behaviour
Consumer behaviour is the study of individuals, groups,
or organizations and the processes they use to select,
secure, use, and dispose of products, services,
experiences, or ideas to satisfy their needs and wants
Factors influencing consumer behaviour:
1. Cultural
2. Social
3. Personal

2. Chyawanprash :
• To maintain resistant power people prefer products
which generate heat in body and increase resistant
power.
• Ingredients like amla, kesar, etc. which help to resist
infection and enhances stamina along with general well-
being.
• So person use Chyawanprash as an everyday habit for
him and his family to make healthy and happy always.
• For different age according to nutrition requirement of
body.
• Different size pack also allows people to try it.

3. Glucose D:
• Glucose is considered as source of instant energy.
• People who have lot of physical work need more
energy & find product which gives instant results and
cause no harm to their body.
• Glucose is always preferred over sugar because it does
not have fat.
• Represents glucose using cricketer as brand
ambassador and child who plays in summer heat and
need energy booster.
• Provide different flavour and different size pack.

4. Honey
• People nowadays are more conscious about health and
try to avoid sugar to keep fat away from body.
• Honey gives more sweetness with less calories compare
to same amount of sugar.
• Honey contains more enzymes, antioxidants and
minerals which help body for healthier functioning.
• Dabur use these health benefits and present honey as
medicine as well as food product which help them to
gain largest market share in this product.