The Dabbawala system began in 1885 in Mumbai, India, where lunch was delivered from homes to offices for workers. It grew due to British rule and Indian workers disliking British food. Now it delivers homemade lunches for Indian businessmen. Run by over 5000 members, it has low costs, high reliability, and strong customer relationships due to its decentralized structure and use of the suburban railway network. It follows principles of equality, discipline, and customer service. Though facing some competition, its core offering of homemade food delivery remains strong due to its minimal infrastructure and low prices.

1. ON TIME EVERY TIME
PRESENTED BY:-
Nikhil Detroja
Collage:-
Noble group of institution -junagadh

2.  This system began in the year 1885, where a banker in
Mumbai hired a man to pick up packed lunch from his home,
have it delivered to his office and when the man was finished,
return the empty box to his residence . So, it could be ready for
delivery the following day.
 The dabbawala originated when India was under British rule,
many Indian people who worked in British companies disliked
the British food served by the companies, so a service was set
up to bring lunch to them in their workplace straight from their
home. Nowadays, Indian businessmen are the main customers
for the dabbawalas, and the service often includes cooking as
well as delivery.

3. 5000 members including
635 supervisors

4.  Low cost delivery
 Delivery reliability
 Decentralization
 Perceived equality
 Suburban railway network
 Customer relationship

5. DISCIPLINE :
 No Alcohol Drinking during business hours
 Wearing White Cap during business hours
 Carry Identity Cards
PRINCIPLES :
 Shakti aur bhakti
 Work is Worship
 Manav seva me bhagwan seva milti hai
 Union is strength
 I trust man only coz I trust in god

7. • Competition: Its difficult to replicate their supply chain network
• New entrants: Fast food joints as well as office canteens. However, since
neither of these serve home food, the dabbawallas' core offering remains
unchallenged.
• Bargaining power of buyers: Delivery rates are so nominal (about Rs
300 per month) that one simply wouldn't bargain any further.
• Bargaining power of sellers: minimum infrastructure and practically no
technology is used, hence they are not dependent on suppliers.
• Threat of a new substitute product or service: No substitutes to
home cooked food in Indian scenario, hence threat to the dabbawalla service
is not an issue at least in the foreseeable future.

8. Strengths:
 Simplicity in organization with Innovative service
 Coordination, team spirit, & time management
 Low operation cost
 Customer satisfaction
 Low Attrition Rate
Weaknesses:
 High dependability on
local trains
 Funds for the association
 Limited Access to Education

9. Opportunities
 Wide range publicity
 Operational cost is low
 Catering
Threats
 Competition from caterers
 Threats from fast foods and hotels
 Change in timings

10. • Flat organization
• No hire and fire rule
• Community based Recruitment
• Sharing common beliefs, values, ethics
• Following of strict dress code
• Loyalty & trust is their monopoly
• Training provided to the new joiners
• Owner + Employee is the designation of each
• Quarterly Meetings to discuss issues

13. Documentaries made by :
BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA
SAMAY, STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO,
NDTV.
CASE STUDY made by :
ICFAI Press Hyderabad & Bangalore
Richard Ivey School of Business – Canada
Also, Included in a subject in Graduate School of Journalism
University of California, Berkeley
World record in Best Time Management with Six Sigma rating.
Name in “GUINESS BOOK of World Records”.