MBA 1st presentation on dabbawalas

1. Submitted to

2. Mumbai’s Dabbawala
Service
• Mumbai’s Annadatas

3. Off: 3, Raghunath Pathak Chawl, Sambhaji Nagar, Sahar Road,
Near Fly-Over Bridge, Andheri (E), Mumbai – 69.
Email Id: rdmedgedabbawala@yahoo.co.in
Web Site : www.mumbaidabbawala.com
Cell No.: 91-9869152163 Andheri Office - 26821897, Grant Rd. Office – 23860742.
The Wonder Of Dabbawallas Unfolded
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

4. A Tribute to
Late Shri. Mahadu H. Late Shri. Dhondiba R.
Bachche Medge

5.  INTRODUCTION

6. FOUNDER OF DABBAWALA SYSTEM
Hon. Mahadeo Havaji Bacche Hon. Dhondiba Medge
 Educated only up to Class 2  Educated only up to class 4
 Started the Dabbawala System  Framed the Rules and Regulations
with a handful of 35 Dabbawala in of Dabbawala
1890

7.  HISTORY
 Started in 1890
 Mahadeo Havaji Bacche (Mahadeo), a migrant
from North Maharashtra, started the lunch
delivery service.
 Mahadeo recruited youth from the villages
neighboring Mumbai, who were involved in
agricultural work
 Service started with about 100 Dabbawalas

8. What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
• History : Started in 1890
• Charitable trust : Registered in 1956
• Avg. Literacy Rate : 8th Grade Schooling
• Total area coverage : 60 Kms
• Employee Strength : 5000
• Number of Tiffin's : 2,00,000 Tiffin Boxes
i.e 4,00,000 transactions every day.
• Time taken : 3 hrs

9. Working of NMTBSA
Tiffin Basket’s weight:
70-75 kgs.

11. PRESIDENT & GENERAL SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

12.  DUTIES AND RESPONSIBILITIES
 PRESIDENT AND VICE PRESIDENT
1. Taking monthly meeting
2. Checking account of the association
3. Solving the problem among the members
 GENERAL SECREATARY
1. Drafting various types of letters
2. Collecting the trust fees
 MUKADAM
1. Supervising the functioning of the members in his group.
 MEMBERS
1. To drivers Tiffin boxes to the customers & carry Tiffin boxes back to their home
respectively

13.  ATTITUDE
 ―People study business books and then practice.
We practiced first and have now become case
studies‖ Raghunath Medge (President)
 ―It’s a model of managerial & organizational
simplicity‖ C. K. Pralhad
 DABBAWALA AS MARKETING RESOURCE
 Marketing pamphlets with the ―Dabba‖.
 Sticker, Tag and Sample Piece of Goods with
―Dabba

14. DISCIPLINE :
• No Alcohol Drinking during business hours
• Wearing White Cap during business hours
• Carry Identity Cards
Code of conduct
• Rs 500- Drinking on duty
• Rs 100- Smoking on duty
• Rs 25- Not wearing white cap
• Rs 25- Not carrying ID card
• Rs 1000- Leave without intimation, sacked if repeated in 2-3 instance
WOMEN:
• Mrs. Bhikhubai of Borivali(East)
• Mrs. Anandibai of Andheri(East)

15.  HUMAN RESOURCES MANAGEMENT
 HR PRACTICES OF THE ASSOCIATION

19. JOURNEY OF DABBAWALA:
9:30 A.M- 10:30 A.M 10:34- 11:20 A.M 11:20- 12:30 P:M
Pick up Dabba from
Unloading and
Residence/Caterer *Journey in Local
Sorting at
and bring it to Train*
Destination Station.
Andheri Station.
1:15- 2:30 P.M 12:30 - 1:00 P.M
2:48- 3:30P:M
Delivery to
Sorting at Collection of Empty
respective
Destinations station. Dabba.
customers.
Returning Dabba to
Residence/Caterer.
3:30- 4:40 P.M

20. • 10:34-11:20 am
• This time period is actually the journey time. The
dabbawalas load the wooden crates filled with
tiffins onto the luggage or goods compartment in
the train. Generally, they choose to occupy the
last compartment of the train.

21. • 1:15 – 2:00 pm
• Here on begins the collection process where
the dabbawalas have to pick up the tiffins
from the offices where they had delivered
almost an hour ago.

22. •
RETURN JOURNEY:
2:00 – 2:30 pm
• The group members meet for the segregation as
per the destination suburb.

23. SIX SIGMA
What is Six Sigma
Six Sigma is the measure of quality that
strives for near perfection. It is a disciplined,
data-driven methodology focused on
eliminating defects. A Six Sigma defect is
defined as anything that falls outside of a
customer's specifications. Six Sigma is a
reference to a statistical measuring system,
equivalent to just 3.4 defects per every
million opportunities (Snee, 2003).

24. WHY SIX SIGMA
• Intense competitive pressures – especially
from rapid globalization.
• Greater consumer demand for high
quality products and services, little
tolerance for failures of any type.
• Top management recognition of the high
quality at lower cost.
24

25. Sigma and % accuracy
Defects per Million % Accuracy
Opportunities (DPMO)
One Sigma 691,500 30.85%
Two Sigma 308,500 69.15%
Three Sigma 66,810 93.32%
Four Sigma 6,210 99.38%
Five Sigma 233 99.977%
Six Sigma 3.4 99.9997%
Seven Sigma 0.020 99.999998%
25

29. SWOT ANALYSIS
 Strengths:
 Simplicity in organization with Innovative service
 Coordination, team spirit, & time management
 Low operation cost
 Customer satisfaction
 Weaknesses:
 High dependability on
local trains
 Funds for the association
 Limited Access to Education

30.  Opportunities
 Wide range publicity
 Operational cost is low
 Catering
 Threats
 Indirect competition is being faced from caterers
like maharaja community
 Indirect threats from fast foods and hotels
 Change in timings
 Company transport

31. CORPORATE SOCIAL RESPONSBILITIES
 Started in DHARMSHALA in BHIMASHANKAR districts in the year
1930
 Maharashtra government prorogates HIV awareness through
DABBAWLLA CHANNEL
 Innovative workplace programmers carries prevention massage
 In the year 2005 o WORLD AIDS DAY
 5000 Dabbawala delivered the Tiffin with a slogan
 “STOP AIDS KEEP PROMISE”

32. Their Achievements

33. Others:

35. Awards and Felicitation (contd.)
Top 50 of India

38. Dabbawala Products
Product Name: Dabba (Tiffin box)
Price: 200/- ( Indian Rupees , INR)
Product Name: Gandhi cap
Price: 50/- ( Indian Rupees , INR)
Product Name: Dabbawala Mug
Description: This is tea / coffee mug with Dabbawala
logo on it.
Price: 30/- ( Indian Rupees , INR)

40. Top 10 Reason For Using Dabbawalas
Services
Home made food is best for health and
because health is wealth.
Home made food is cheaper.
Do you not love your mother or wife and like
to eat food made by her?
Safety - The Local train of Mumbai

41. Even if there is no one at home to cook food for you ,
Dabbawalas can deliver you good quality home like
lunch through many restaurants.
Dabbawalas give reliable services and their
performance and accuracy match six sigma standards.
We , the DabbaWalas never go on strike.
By taking our services you are proving direct
employment to 5000+ .

42. Dabbawalas are an icon in their own sense
and famous world over for their efficiency .
They regularly organize bhajan and kirtans
and spread the essence of Marathi culture ,
good will and one ness of India

43.  RECOMMENDATION
 Insurance cover
 Job Enlargement ( advertisement )
 Consult with government
 Expand business
 Start Adult Education Programme.

44. MR. RAGHUNATH MEDGE

45. MR. RAGHUNATH MEDGE

48. Although the service remains essentially low-tech, with the barefoot delivery
boys as the prime movers, the dabbawalas have started to embrace technology,
and now allow booking for delivery through SMS. A web site,
mydabbawala.com, has also been added to allow for on-line booking, in
order to keep up with the times. An on-line poll on the web site ensures that
customer feedback is given pride of place.
The success of the system depends on teamwork and time management that would
be the envy of a modern manager. Such is the dedication and commitment of the
barely literate and barefoot delivery boys (there are only a few delivery women)
who form links in the extensive delivery chain, that there is no system of
documentation at all. A simple color coding system doubles as an ID system for
the destination and recipient. There are no elaborate layers of management either
— just three layers.
Each dabbawala is also required to contribute a minimum capital in kind, in the
shape of two bicycles, a wooden crate for the Tiffin's, white cotton kurta-pyjamas,
and the white trademark Gandhi topi (cap). The return on capital is ensured by
monthly division of the earnings of each unit. -
Sales@MyDabbawala.Com

49.  CONCLUSION
 Managing more than 5000 dabbawalas daily is incredible
 Six sigma service provide 100% satisfaction level to their customer
 WORK IS WORSHIP
 SERVING PEOPLE IS SERVING TO GOD
 ANNADAN I MAHA DAN
 TIME IS MONEY
 UNITY IS POWER
 LOGISTICS AND CODING