The document outlines a 3-step process for digital to direct (D2D) marketing: 1. Drive traffic to websites and social media pages using techniques like search engine optimization, paid search, social media marketing, and email marketing. 2. Identify this traffic using web and social analytics to find contact information for about 3-20% of visitors. 3. Follow up with the identified traffic using direct marketing methods like telemarketing, email, and social media outreach.

1. DIGITAL TO DIRECT (D2D)
MARKETING IN 3 SIMPLE STEPS
1. Drive Traffic To WWW & Social Media
2. Identify Traffic with Web & Social Analytics
3. Follow Up Traffic With Direct Marketing
1. Drive Traffic WWW 2. Identify Traffic via IP 3. Follow Up Traffic
SMM
SEO
Email
WWW ☎
PPC
PPC

2. DIGITAL TO DIRECT (D2D)
MARKETING IN 3 SIMPLE STEPS
1. Drive Traffic To WWW & Social Media
2. Identify Traffic with Web & Social Analytics
3. Follow Up Traffic With Direct Marketing
1. Drive Traffic To Your Website and Social Media Pages
Email Marketing Search Engine Optimization (SEO)
PPC Google
WWW
Organic - Content
Paid
PPC Social Media Social Media Organic

3. DIGITAL TO DIRECT (D2D)
MARKETING IN 3 SIMPLE STEPS
1. Drive Traffic To WWW & Social Media
2. Identify Traffic with Web & Social Analytics
3. Follow Up Traffic With Direct Marketing
2. Identify Traffic with Web & Social Analytics
Traffic
80% - 97%
Won't Contact You
WWW
3% - 20%
Will Contact You

4. DIGITAL TO DIRECT (D2D)
MARKETING IN 3 SIMPLE STEPS
1. Drive Traffic To WWW & Social Media
2. Identify Traffic with Web & Social Analytics
3. Follow Up Traffic With Direct Marketing
2. Identify Traffic with Web & Social Analytics
Traffic
WWW 40% - 50%
Business Names
Identified
Caller ID – IP Lookup

5. DIGITAL TO DIRECT (D2D)
MARKETING IN 3 SIMPLE STEPS
1. Drive Traffic To WWW & Social Media
2. Identify Traffic with Web & Social Analytics
3. Follow Up Traffic With Direct Marketing
3. Follow UP Traffic With Direct Marketing
Social Media Profile Views
Email Clicks and Replies Website Visitors
Social Media Comments, Likes,
Red Wasp
New Contacts / Followers
Mentions & Shares Follow UP
Telemarketing + Email Marketing + Social Follow Up

6. Marketing Activity Month 1 Month 2 - 6
Email Marketing £250.00 £250.00 PM
Social Media Marketing £600.00 £400.00 PM
Search Engine Optimisation £600.00 £350.00 PM
Content Bundle Discount (both activities require the same content) -£300.00 -£150.00 PM
PPC Google £600.00 £350.00 PM
PPC Social £600.00 £350.00 PM
PPC Bundle Discount (both activities require similar) -£300.00 -£200.00 PM
Web Tracking Free £150.00 PM
Telemarketing 2 x Days £600.00 £600.00 PM
Total £2,650.00 £2,100.00 PM