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DaaS Case Study

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Hjalmar Gislason
Hjalmar Gislason

Slides from Hjalmar Gislason's presentation for the Data to Intelligence consortium in Turku, Finland - August 2013

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F I N D A N D U N D E R S TA N D DATA Data to Intelligence: DaaS Case Study Hjalmar Gislason, founder & CEO - hg@datamarket.com
F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time Hjalmar Gislason, founder & CEO - hg@datamarket.com
F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time as a business Hjalmar Gislason, founder & CEO - hg@datamarket.com
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Founder and CEO Hjalmar Gislason Twitter: @datamarket Slides: http://blog.datamarket.com/turku/
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Numbers drive our world
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Yet, finding, understanding and using data is hard!
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com DEMO!
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product A SaaS solution that brings together relevant data together in one place Provides a single, user friendly portal to all this data ‣ Search any custom, syndicated and public data in one place. ‣ Visualize data to gain insights and understand important information. ‣ Compare data from different sources to benchmark and verify. ‣ Share with colleagues and engage them in a conversation for the best possible decision. Licensed by ‣ Data publishers: To deliver data products to their clients in an interactive and engaging way (white-label) ‣ Data consumers: To decrease time and cost accessing Market Intelligence and maximize MI investments
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product - Data 250+ data providers 55,000+ data sets 300,000,000+ time series 3 billion+ fact values … and just getting started! 250+
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Status Still small: 15 people in 3 countries 5+ million dollars in sales No longer a question of survival, but of growth ... but getting here has taken some experimentation!
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Early days: The Bootstrapped Consultancy
109 columns x 340 lines = 37.060 cells
One-off projects vs. generic product
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com What people want to do with data 10 Discover and access 20 Visualize, analyze and understand 30 Share, discuss and act 40 Goto 10 100 END Let’s make a product that does that!
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #1: Google for numbers
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #2: Data Delivery Engine for Information Companies
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #3: Data Hub for Market Intelligence
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Target Customers “Fortune 3000” (there is no such thing) Large and medium corporations Data intermediaries Data publishers Market Research and other Information Companies Targets: 400-600 Annual recurring: $100k-$1,000k Management consulting firms, ad and marketing agencies, ... Targets: 500-1000 Annual recurring: $60k-$1,000 More than $1B revenue Targets: ~3000 Annual recurring: $100k-$1,500k More than $10M revenue Targets: 10,000s Annual recurring: $10k-$250k
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #1: The same technology can be many different products
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #2: "Fail fast, fail often" is bulls**t!
| Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #3: The more you practice the luckier you get
F I N D A N D U N D E R S TA N D DATA Twitter: @datamarket · Facebook: DataMarket E-mail: hg@datamarket.com Hjalmar Gislason, founder & CEO

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DaaS Case Study

  • 1. F I N D A N D U N D E R S TA N D DATA Data to Intelligence: DaaS Case Study Hjalmar Gislason, founder & CEO - hg@datamarket.com
  • 2. F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time Hjalmar Gislason, founder & CEO - hg@datamarket.com
  • 3. F I N D A N D U N D E R S TA N D DATA Three lessons from sucking less over time as a business Hjalmar Gislason, founder & CEO - hg@datamarket.com
  • 4. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Founder and CEO Hjalmar Gislason Twitter: @datamarket Slides: http://blog.datamarket.com/turku/
  • 5. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Numbers drive our world
  • 6. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  • 7. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Yet, finding, understanding and using data is hard!
  • 8. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com DEMO!
  • 9. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product A SaaS solution that brings together relevant data together in one place Provides a single, user friendly portal to all this data ‣ Search any custom, syndicated and public data in one place. ‣ Visualize data to gain insights and understand important information. ‣ Compare data from different sources to benchmark and verify. ‣ Share with colleagues and engage them in a conversation for the best possible decision. Licensed by ‣ Data publishers: To deliver data products to their clients in an interactive and engaging way (white-label) ‣ Data consumers: To decrease time and cost accessing Market Intelligence and maximize MI investments
  • 10. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Product - Data 250+ data providers 55,000+ data sets 300,000,000+ time series 3 billion+ fact values … and just getting started! 250+
  • 11. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  • 12. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Status Still small: 15 people in 3 countries 5+ million dollars in sales No longer a question of survival, but of growth ... but getting here has taken some experimentation!
  • 13. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Early days: The Bootstrapped Consultancy
  • 14.
  • 16.
  • 17.
  • 18.
  • 20. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com What people want to do with data 10 Discover and access 20 Visualize, analyze and understand 30 Share, discuss and act 40 Goto 10 100 END Let’s make a product that does that!
  • 21. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #1: Google for numbers
  • 22. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #2: Data Delivery Engine for Information Companies
  • 23. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Plan #3: Data Hub for Market Intelligence
  • 24. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
  • 25. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Internal External Historic Future Strategic intelligence (forecasts, outlooks, predictions) Market Intelligence (trackers, surveys) Business Intelligence Corporate plans, projections & forecasts
  • 26. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
  • 27. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Target Customers “Fortune 3000” (there is no such thing) Large and medium corporations Data intermediaries Data publishers Market Research and other Information Companies Targets: 400-600 Annual recurring: $100k-$1,000k Management consulting firms, ad and marketing agencies, ... Targets: 500-1000 Annual recurring: $60k-$1,000 More than $1B revenue Targets: ~3000 Annual recurring: $100k-$1,500k More than $10M revenue Targets: 10,000s Annual recurring: $10k-$250k
  • 28. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #1: The same technology can be many different products
  • 29. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #2: "Fail fast, fail often" is bulls**t!
  • 30. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com Lesson #3: The more you practice the luckier you get
  • 31. F I N D A N D U N D E R S TA N D DATA Twitter: @datamarket · Facebook: DataMarket E-mail: hg@datamarket.com Hjalmar Gislason, founder & CEO