HYPEAsia.co Checklist every brand should consider in planning market entry into Asia

1. Legal
Vision/Mission
Reputation
IP rights nuances
Contract differences
Operating licenseB2B
Employee
Freelancers
Shareholders
Agencies
Arbitration preference
Employee protection
Customs-mandated testing
Import or export
Product category Tax treatment by category
Bonded warehouse
Global fullfillment centre
Direct shipping
Local guest communication Name branding
branding
Adapted social media
channels
Adapted social media
content format
Language localization
Font color & local meaning
Local staff incentives
Local agency communication
Internal
External
Shareholder/board
understanding
Trademark on logo & brand
Licenses for IP addresses (China)
Accounting difference
Revenue recongition
One-time or recurring
Contract vs realized
Capital Local capital injection
HK/SG entity holding capital
Limitations on China capital
outlfow
COGS recognition
Auditing differences
Government subsidies
SME grants applicable
Domestic/overseas manufacteur
Franchising license
Trademark registration
Overseas shippingOverseas shippingOverseas shippingOverseas shipping to
destination country
D2C online
LocationLocation
PricingPricing Customer service Distributor trainingDistributor training
After sales-support
Warranty
Product demo
F2F guest interaction
Telesales
TVC
Digital retargetting
POS
Payment processing
Time-to-arrival
Warehousing
Retention matrix
FX risks
Upsell/cross-sell (D2C,
channel mix, positioning)
Replenishment
Discounts with promotions
Gifts with purchases
Freemium intro
Retail mix
Merchandising strategy
Whoelsale
WhoelsaleRegional
JV
Local brand office
China factory resell to Chinese
platforms
Local power requirements
Sensitive ingredients
Cruelty-free/Vegan/Organic
HK cross-border eComm
channel into China
Regional warehouse to
destination country
Branding
Business
readiness
Product
innovation
Distribution
Financial
FinancingVolume
Margin
Territory
Strategic
Franchising
Logistics
Product design
Local site hosting
Testimonials
Customer reviews
NPSCrisis management
Training
Strategy confirmation
OKR tie-in
Company values
Tracking
Social listening
Localised brand material
Language translation
Localized brand sotry
Localised packaging
Web localization
Local site hosting
Web asset compatibility
CDN plug-in
Metric dashboard
Incentives for reviews
Customer service training
Loyalty programs
Fair labor practice
Case studies
Endorsements
Ambassadors
Packaging
Labelling
Business entry
defnesibility
Materialization