Cynthia Wartanian has over 10 years of experience in e-commerce, brand management, marketing, and fundraising. She currently works as the Internet Brand Coordinator and E-Commerce, Sales and Customer Service Lead for London Jewelers, where she manages three e-commerce websites, marketing strategies, and training programs. Previously, she held senior roles at NYU Langone Medical Center and The Leukemia & Lymphoma Society, where she led fundraising campaigns, established social media and technology committees, and increased annual revenues. She has a Bachelor's degree from Marist College and gemological certificates from GIA.

1. Cynthia Wartanian
516/661-3536 • cynthia.wartanian@gmail.com
EXPERIENCE_____________________________________________________________________________________________
London Jewelers Glen Cove, NY
Internet Brand Coordinator and E-Commerce, Sales and Customer Service Feb. 2013 – present
E-Commerce, Brand Management
Content management, SEO, copy editing, merchandising, item setup for three (3) E-Commerce websites:
londonjewelers.com, twobylondon.com, ourcauseforpaws.org
Project Manager for launch of new e-commerce bridal website: twobylondon.com
 Manage inventory, image editing/production in Photoshop, architecture for all sites
 Liaise with Principal, designers, developers, vendors and internal departments
 Collaborate with Buyers and Marketing to optimize brand visibility and consistency on websites and social media
 Coordinate training programs for IT Department and Corporate office
 Conduct website training sessions for store associates
 Collect and analyze website metrics
 Implement Custom Ring Designer and Diamond Selector for twobylondon.com
Sales and Customer Service
 Cultivated first ever sale of a Victoria's Secret 'Fantasy' Million Dollar Bra/Perfume Set ($2.5M)
 Fulfill orders: procurement, POS, shipping
 Omni Channel retailing, including Live Chat
NYU Langone Medical Center New York, NY
Senior Program and Events Specialist - FACES (Finding a Cure for Epilepsy and Seizures) Oct. 2010 – Oct. 2012
 Managed the FACES Gala Silent (300+ lots) and Live (11 lots) Auction; Record $5.3M raised at the 2012 Gala
 Webmaster and web strategy nyufaces.org (Drupal platform); Designed new layout for 2011 re-launch
 Designed new FACES logo and developed new branding initiatives
 Reinstated and managed social media sites: Facebook, Twitter, LinkedIn, Instagram
 Created, designed and implemented monthly e-newsletter insight; Redesigned annual newsletter
 Initiated migration of database from Blackbaud to Drupal platform, saving $20K/year
 Introduced BidPal technology to silent auction; cut reporting time by 75% and increased revenue $20K YOY
 Grew FACESforward peer-to-peer online fundraising campaign: raised $100K in 2012
 Coordinated all Third Party Fundraiser events ($230K raised) by managing donation pages, goals and reports
 Compiled and reviewed website metrics/Google Analytics
 Established Social Media/Technology Committee
The Leukemia & Lymphoma Society (LLS), Long Island Chapter Melville, NY
Senior Campaign Manager of the Special Events Department Dec. 2009 – Sept. 2010
 Managed team of four (4) Campaign Managers/Associates in Department; Oversaw all aspects of fundraising
campaigns including Light The Night Walk, School & Youth, Canines For A Cure Dogwalk, Gello Slide, Mother's Day Tea
 Developed a comprehensive strategic plan for Department, including budget, timeline, logistics, website (CMS),
volunteer activities, recruitment, marketing and sponsorship components
 Lead role in corporate development securing corporate partnerships for Chapter
 Designed and led corporate training sessions including PowerPoint presentations and distributed materials
 Compiled reports for Department and led training calls for National colleagues
Eliko Pearl Company New York, NY
Manager of Marketing and Operations, Wholesale Fine Quality Cultured Pearl/Jewelry Jan. 2005 – Feb. 2009
 Managed entire sales process from account setup, consignment/invoice and fulfillment
 Led trade show sales through the creation of new design concepts; Generated pricing systems
 Coordinated procurement/supply chain and quality assurance; Liaised with vendors and designers domestic/abroad
 Updated all branding and advertising; Created and implemented company logo, website, and email
EDUCATION_________________________________________________________________________________________________
Bachelor of Arts (2004) Marist College, Poughkeepsie, NY. Communications Research and Studio Art
Study Abroad: Havana, Cuba; Florence, Italy
Captain, NCAA Division I Lacrosse Team (2003-04); National All-Star Team (2002)
Gemological Institute of America (GIA), NY. Certificates in Diamond Grading, Quick Design