Cycles and Cycling
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The document discusses parameters for affordable adult cycling in India such as bike weight, price, type, gears and more. It analyzes current brands and finds that most bikes are too heavy, expensive, and lack configuration options. The ideal bike is outlined as weighing less than 14kg, costing less than 6500 INR, and having aluminum construction, V-brakes, and the option for single or 6-speed derailleurs. The document proposes developing such an affordable bike to encourage more cycling in India.
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Cycles and Cycling
- 1. Cycles and Cycling www.DeepakMalani.in May 2012
- 2. Objective and Goal • Objective – To picturize cycling scenario; availability and usage • Goal – To evolve a wishlist of a cycle encouraging mass use
- 3. Parameters • Bike Weight, Price, Type, Tyre size, Gears and Shifters, Frame size & availability, Suspension, Quick release, Brakes • Brands considered – BSA, Hercules*, Hero*, Firefox, Fomas, Btwin • Price range analyzed – 4000 to 15000 PS: Each of * brands have a large range of cycles targeting Boys age group. These slides analyze Adult cycles
- 4. Bike Weight v/s Price 21kg 18kg 15kg 13kg 3000 6000 10000 15000
- 5. Derailleurs 21kg Single speed 1x5, Grip 2x7, 18kg Grip 3x7, Grip/ 15kg Thumb 3x8, Thumb 13kg 3000 6000 10000 15000
- 6. Bike Type H – Hybrid M – MTB R – Road C/M-Hercules C – City 21kg Series C,R-BSA Mach C-Photon 18kg H-Ridge R-Fomas 15kg H-ActRyder, Firefox 13kg 3000 6000 10000 15000
- 7. Tyres 21kg 26”x45 18kg 700x35 Mach M-26”x45, knobby 15kg H-700x35 Medium tread 13kg 3000 6000 10000 15000
- 8. Suspension H – Hybrid M – MTB 21kg 18kg M-Rear, spring !? 15kg H-Front M-Full 13kg 3000 6000 10000 15000
- 9. Quick Release 21kg What does it mean ? 18kg Rear only Front 15kg & rear 13kg 3000 6000 10000 15000
- 10. Frame Size 21kg Limited sizes / Fixed size 18kg 15kg 17”-25” / Wide range 13kg 3000 6000 10000 15000
- 11. User Demographics, Usage • Urban • Age group: 5-15 – Recreational, commuting to school, grocery shop – Available cycles target trendy styles (limited substance!) • Age group: 15-20 – Learn & Ride Motorbiking(even without license), – Commuting on cycle perceived to be inferior, Boyish • Age group: 21-30 – Rides only if passionate about cycling – Minimal or occasional use for commuting to workplace – Finds difficult to invest in a costly bike • Age group 30+ – Fitness quotient, can usually invest in a costly bike
- 12. Why many people are interested but do not commute on cycle? • Safety – Indian roads, traffic are not conducive for daily, regular riding • Temperate Zone – Its a sweaty affair to ride during sunny days with heavy bikes • Limited reliability for longer distances – Insensitivity to self-repair • Complexity factor
- 13. What compromises do we make? • Do not buy appropriate frame size – Some manufacturers think one-size-fits-all • Do not adjust seat height suitably • Insensitive to (self)maintenance – resulting into regular breakdown or tougher riding • Rear suspension creates more bad experience than good • (Low-budget) heavy-weight bikes do not sustain our interest, limiting our riding distance
- 14. What is missing in overlaid charts? 21kg Light weight <14kg Budget < 6500 18kg Choice of frame size Lesser frictional loss Reliability 15kg Quick Release 13kg 3000 6000 10000 15000
- 15. Wishlist • Weight <14 kgs • Cost < INR 6500 • Age group: 12+
- 16. Possible Specifications • Frame, Rim, Seat post: Aluminium (Alloy) • Handle bar: Upright, Non-aggressive • Brakes: V-brakes • Derailleurs: Single speed – Optional: 6 speed • Tyres: 700x35 – Imp factors: Reliability, Tough road conditions – Reduce friction losses – e.g. Continental Double Fighter
- 17. Possible Specifications • Fenders: Optional • Rear seat: No, Single rider – Provision to install pannier • Suspension: No • Quick release: preferable • Frame Sizes: Multiple – Age group: 10+
- 18. Possible Specifications • Quality seat post, chain • Handle bar – Optional: Design for replaceability with drop bars • E.g. Hero Thunder MTB was a budget aluminium bike with rear derailleur
- 19. Todo • Do a detailed market survey • Engage with cycling communities • Innovate – Design – Material Technology – Manufacturing Technology – Marketing – Customer Service • Experiment and take risks
- 20. What does TI think about this?
- 21. Acknowledgements • Bikeszone, Sheldon Brown • Bangalore – Bangalore Bikers Club – BumsOnTheSaddle – IISc Bikers Network – Decathlon • Mumbai – Bandra cycling club – Lakecity Pedalers • Hyderabad – TheBikeAffair
- 22. Cycles and Cycling www.DeepakMalani.in May 2012
Editor's Notes
- Indian bikes in low-price range, typically do not offer multiple frame sizes for a given frame! One needs to buy a different variant, for suitable frame size.