The cybersecurity industry had another record-breaking year in 2019 with $27.6 billion in M&A volume and $8.9 billion in VC investments. While the IPO market remained active with companies like CrowdStrike and CloudFlare going public, maintaining relevance in the crowded vendor landscape and keeping up with the changing technology as a CISO becomes increasingly difficult. The future of the industry depends on stopping "FUD" and overcomplicating programs, and getting back to the basics of simple and measurable cybersecurity.