The (New) Digital Economy
Understanding
BUILDING NATION THROUGH DIGITAL ECONOMY
Research Field :
Social Network, Complex Network / Network Science, Social
Computing, Data Analytics, Data Mining, Big Data, GraphTheory,
Content Business, Data Business, ICT Business
andry.alamsyah@gmail.com
andrya.staff.telkomuniversity.ac.id
telkomuniversity.academia.edu/andryalamsyah
researchgate.net/profile/Andry_Alamsyah
linkedin.com/andry.alamsyah
twitter.com/andrybrew
Andry Alamsyah
Fakultas Ekonomi dan Bisnis
Universitas Telkom
Laboratorium Data Analytics for Business
Digital Economy
•Wikipedia	:	Digital	economy	refers	to	an	economy	that	is	based	on	digital	compu8ng	
technologies.	The	digital	economy	is	also	some8mes	called	the	Internet	Economy,	
the	New	Economy,	or	Web	Economy.	It	is	Broad	/	Umbrella	term	to	many	specific	
context	such	as	apps	economy,	knowledge	economy,	informa8on	economy,	etc	..	
•BCS	 (Bri.sh	 Computer	 Society)	 :	 The	 digital	 economy	 refers	 to	 an	 economy	 that	 is	
based	on	digital	technologies,	although	we	increasingly	perceive	this	as	conduc8ng	
business	through	markets	based	on	the	internet	and	the	World	Wide	Web.	hFps://
p o l i c y . b c s . o r g / s i t e s / p o l i c y . b c s . o r g / fi l e s /
digital%20economy%20Final%20version_0.pdf	
•OECD	2012	:	The	digital	economy	is	an	umbrella	term	used	to	describe	markets	that	
focus	on	digital	technologies.	These	typically	involve	the	trade	of	informa8on	goods	
or	 services	 through	 electronic	 commerce.	 hFp://www.oecd.org/daf/compe88on/
The-Digital-Economy-2012.pdf
digital economy is broad
buzzword, umbrella for
many things
Digital Economy Characteristics
by Don Tapscott
book : The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995)
•Knowledge
•Digitazion
•Virtualization
•Molecurarization
•Internetworking
•Disintermediation
•Convergence
•Innovation
•Prosumption
•Immediacy
•Globalization
•Discordance
New vs Old Economy
Example Old New
Buying and selling text book Visit the bookstore
Visit web site for publishers
and retailers
Registering for classe
Walk around campus to
Departments, Registrar’s
office, etc.
Access campus web sit
Photography
Buy film, use camera, take
picture, take it for processing
Use digital camera
Paying for Gasolin
Fill up your car, go inside,
pay cash or  credit card
Use speed pass token wave
over the sensor and go
Paying the Transportation Pay cash, metal tokens Metro cards electronic card
Paying for good
Visit store, take the item,
pay , go
Use self – service kiosk
Supplying commercial photos
Use newspapers, paper,
catalog or on line
Use hub-like supply  chain
with digitized picture
Digital Economy in Indonesia
Menkominfo, memaparkan bahwa Indonesia akan menjadi negara ekonomi
digital terbesar di kawasan Asia Pasifik. "Kami mempromosikan Indonesia,
sebagai negara ekonomi digital terbesar di region. Khususnya untuk e-
commerce. Oleh sebab itu, kemarin kami bertemu dengan beberapa
venture capital ternama. Pada tahun 2020, e-commerce di Indonesia akan
mencapai USD 130 triliun," 
Data Ernst & Young menunjukkan pertumbuhan nilai penjualan
bisnis online di Indonesia meningkat 40% per tahun. Dengan sekitar 93,4
juta pengguna internet dan 71 juta pengguna smartphone. Pada akhir 2014
saja, nilai bisnis e-commerce Indonesia mencapai USD 12 miliar. Akhir 2015
ini nilai bisnisnya diprediksi sekitar USD 18 miliar
Indonesia tahun ini sedang mengalami pertumbuhan ekonomi paling
lambat dalam lima tahun terakhir. Tetapi pertumbuhan industri e-commerce
justru semakin pesat di tengah perlambatan laju ekonomi tanah air. "Bukan
tak mungkin nantinya industri e-commerce dapat menjadi salah satu tulang
punggung perekonomian nasional," harap Menteri Komunikasi dan
Informatika Rudiantara.
source : https://kominfo.go.id/index.php/content/detail/6441/
Indonesia+Akan+Jadi+Pemain+Ekonomi+Digital+Terbesar+di+Asia+Tenggara/0/berita_satker
http://www.ina.or.id/services/news/1675-indonesia-seeks-to-be-aseans-largest-digital-economy
Major Business Pressures
• Business Pressure - The business environment is the combination of social, legal,
economic, physical, and political factors that affect business activities.
• Significant changes in any of these factor are likely to create business pressure on the
organization.
• The three types of business pressures faced are: market, technology, and societal
pressures.
Recent Technology Roadmap
source : infocomm technology roadmap (2012)
social, mobile, apps, real-time, trusted
S.M.A.R.T Economy
• Social
• Mobile
• Apps
• Real-Time
• Trusted
How Strategically to Win
• Think Global
• Create Disruption
• Experience is Everything
• Intelectual Qualities rather than Quantities Army
• Strong Digital Ecosystem
• You cant manage what you cant measure .. *
• Data Habit … *
without Big Data, you are blind
and deaf in the middle of a
freeway - Geoffrey Moore
Telkom University
Lets Have a Discussion
Understanding new digital economy

Understanding new digital economy

  • 1.
    The (New) DigitalEconomy Understanding BUILDING NATION THROUGH DIGITAL ECONOMY
  • 2.
    Research Field : SocialNetwork, Complex Network / Network Science, Social Computing, Data Analytics, Data Mining, Big Data, GraphTheory, Content Business, Data Business, ICT Business andry.alamsyah@gmail.com andrya.staff.telkomuniversity.ac.id telkomuniversity.academia.edu/andryalamsyah researchgate.net/profile/Andry_Alamsyah linkedin.com/andry.alamsyah twitter.com/andrybrew Andry Alamsyah Fakultas Ekonomi dan Bisnis Universitas Telkom Laboratorium Data Analytics for Business
  • 4.
    Digital Economy •Wikipedia : Digital economy refers to an economy that is based on digital compu8ng technologies. The digital economy is also some8mes called the Internet Economy, the New Economy, or Web Economy. It is Broad / Umbrella term to many specific context such as apps economy, knowledge economy, informa8on economy, etc .. •BCS (Bri.sh Computer Society) : The digital economy refers to an economy that is based on digital technologies, although we increasingly perceive this as conduc8ng business through markets based on the internet and the World Wide Web. hFps:// p o l i c y . b c s . o r g / s i t e s / p o l i c y . b c s . o r g / fi l e s / digital%20economy%20Final%20version_0.pdf •OECD 2012 : The digital economy is an umbrella term used to describe markets that focus on digital technologies. These typically involve the trade of informa8on goods or services through electronic commerce. hFp://www.oecd.org/daf/compe88on/ The-Digital-Economy-2012.pdf
  • 5.
    digital economy isbroad buzzword, umbrella for many things
  • 6.
    Digital Economy Characteristics byDon Tapscott book : The Digital Economy: Promise and Peril in the Age of Networked Intelligence (1995) •Knowledge •Digitazion •Virtualization •Molecurarization •Internetworking •Disintermediation •Convergence •Innovation •Prosumption •Immediacy •Globalization •Discordance
  • 7.
    New vs OldEconomy Example Old New Buying and selling text book Visit the bookstore Visit web site for publishers and retailers Registering for classe Walk around campus to Departments, Registrar’s office, etc. Access campus web sit Photography Buy film, use camera, take picture, take it for processing Use digital camera Paying for Gasolin Fill up your car, go inside, pay cash or  credit card Use speed pass token wave over the sensor and go Paying the Transportation Pay cash, metal tokens Metro cards electronic card Paying for good Visit store, take the item, pay , go Use self – service kiosk Supplying commercial photos Use newspapers, paper, catalog or on line Use hub-like supply  chain with digitized picture
  • 8.
    Digital Economy inIndonesia Menkominfo, memaparkan bahwa Indonesia akan menjadi negara ekonomi digital terbesar di kawasan Asia Pasifik. "Kami mempromosikan Indonesia, sebagai negara ekonomi digital terbesar di region. Khususnya untuk e- commerce. Oleh sebab itu, kemarin kami bertemu dengan beberapa venture capital ternama. Pada tahun 2020, e-commerce di Indonesia akan mencapai USD 130 triliun,"  Data Ernst & Young menunjukkan pertumbuhan nilai penjualan bisnis online di Indonesia meningkat 40% per tahun. Dengan sekitar 93,4 juta pengguna internet dan 71 juta pengguna smartphone. Pada akhir 2014 saja, nilai bisnis e-commerce Indonesia mencapai USD 12 miliar. Akhir 2015 ini nilai bisnisnya diprediksi sekitar USD 18 miliar Indonesia tahun ini sedang mengalami pertumbuhan ekonomi paling lambat dalam lima tahun terakhir. Tetapi pertumbuhan industri e-commerce justru semakin pesat di tengah perlambatan laju ekonomi tanah air. "Bukan tak mungkin nantinya industri e-commerce dapat menjadi salah satu tulang punggung perekonomian nasional," harap Menteri Komunikasi dan Informatika Rudiantara. source : https://kominfo.go.id/index.php/content/detail/6441/ Indonesia+Akan+Jadi+Pemain+Ekonomi+Digital+Terbesar+di+Asia+Tenggara/0/berita_satker http://www.ina.or.id/services/news/1675-indonesia-seeks-to-be-aseans-largest-digital-economy
  • 9.
    Major Business Pressures •Business Pressure - The business environment is the combination of social, legal, economic, physical, and political factors that affect business activities. • Significant changes in any of these factor are likely to create business pressure on the organization. • The three types of business pressures faced are: market, technology, and societal pressures.
  • 10.
    Recent Technology Roadmap source: infocomm technology roadmap (2012) social, mobile, apps, real-time, trusted
  • 11.
    S.M.A.R.T Economy • Social •Mobile • Apps • Real-Time • Trusted
  • 12.
    How Strategically toWin • Think Global • Create Disruption • Experience is Everything • Intelectual Qualities rather than Quantities Army • Strong Digital Ecosystem • You cant manage what you cant measure .. * • Data Habit … *
  • 13.
    without Big Data,you are blind and deaf in the middle of a freeway - Geoffrey Moore
  • 14.
  • 15.
    Lets Have aDiscussion