The document contains the resume of Divya Prakash Sinha which outlines his professional experience in supply chain and marketing management roles over 6 years with Vedanta Resources, including achievements and responsibilities in areas such as sales, logistics, vendor management, and operations. It also provides details of his educational qualifications including an MBA and B.Tech, internships, areas of expertise, and projects led.

1. Divya Prakash Sinha
A-602, Technopark 1,
Oilfield Cooperative Housing Society Ltd.,
Plot No. 818/A/2 to 818/A/10,
Thakur Village, Kandivali East, Mumbai - 400101
(M) +91-8277242814/9765565870
Email: dp.sinha@yahoo.co.in
http://in.linkedin.com/pub/divya-prakash-sinha/20/951/1aa
Result Driven and Process Oriented Management Professional specializing in Finance and Operations
Management (Gold Medalist in Operations Management) with an experience of 6 years in Supply Chain and
Marketing. Expertise in the field of Supply Chain Automation, Logistics Operations and Systems Management,
Data Analytics, MIS and Vendor Management. Experienced in Strategic Planning, Project Planning and
Management, Warehousing, Inventory Management, Knowledge Management, Contract Negotiations and Policy
Advocacy.
 Supply Chain & Logistics
 Sales and Marketing
 Vendor management & Contract negotiations
 Team Management
 Operations Management
 Automation Projects & Change management
 Process Optimization and Problem Solving
 Project Planning & Management
 Business strategy and Policy Advocacy
 Interpersonal and Networking skills
 MIS and Data Analytics
 Warehousing and Inventory Management
Vedanta Resources – May 2011 – till date
Associate Manager – Marketing
Role: Head – Marketing, Iron Ore Division – Karnataka, Vedanta Ltd. (April 2016 – till date)
Responsibilities
 Driving the sales of planned production of 6 million tons of Iron Ore.
 Deriving best value for ore sold, pricing as per demand, domestic and international benchmarks.
 Coordinating with Production, Quality and Logistics team to minimize Customer complaints in terms of
quality and dispatch.
 Liaison with steel industry to develop a strong and reliable consumer base.
 Exploring opportunities across regions and sectors for establishing new markets/customers.
 Policy advocacy at concerned government agencies and Associations to drive various strategic initiatives to
maximize value for the company.
 Standardization of practices, establishment of benchmarks and resolution of audit queries.
Highlights
 Achieved Sales of 1.85 mil Tons out of total capacity of 2.29 mil Tons as on Nov’16.
 Highest sales ever in a single Auction (7.96 lac T, 85crores revenue), achieved in the month of September.
 Improved Sales realization by over 10$/T while prices prevalent in market for other competitors improved by
CORE COMPETENCIES
WORK EXPERIENCE

2. 7$/T only.
 Streamlining of Customer Communication and service process, through centralized approach and continuous
information sharing and feedback mechanism.
 Creation of comprehensive MIS to track the Supply and Demand for Karnataka Market.
 Revenue generation and top dollar creation by advocating creation and sale of specialized product for target
consumers rather than creating generalized product.
Previous Role: Head– Logistics Systems and MIS, Iron Ore Division – Goa, Vedanta Ltd.
Responsibilities
 Heading teams spread across 16 units of Vedanta Ltd. across Goa, involved in Logistics Operations, Systems
and MIS.
 Leading the team for Supply Chain Automation and process improvement projects.
 Developing Operation Strategies with respect to Material handling and enhancing Cost efficiency and
Manpower productivity.
 Inventory Management for Logistics, involving Procurement, Storage and Utilization.
 Coordinating with and managing the Vendors involved in various Supply chain related activities and projects.
 Coordinating with Auditors, Commercial and other departments for resolving queries and cross functional
improvement projects.
 Representing Logistics in the monthly Operation’s Review and Business Manager’s Group Review.
 As a part of cross functional initiatives worked on various projects for Production, River Logistics, PR,
Corporate Communications, Business Development and Marketing Team..
Achievements
 Awarded withSTAR of the Businessin 2015-16
 Awarded with GMA Young Manager of the Year 2014 by Goa Management Association.
 Felicitated with MD Appreciation award for theAutomation ofSupply Chain in the Movement of
Materialand with GM Appreciation award for Improving Controls at Security points through RFID based
Ore tracking system
 Optimization of Systems’ performance and Streamlining of Reconciliation Process across all units in Goa.
 Created Cost optimization and Business planning tool using Linear Programming model for Logistics
operations including Land and river operations.
 Created multiple planning tools and automated various activitiessuch as Truckers Freight Determination,
Tipper Payment Processing, Performance Monitoring and other MIS requirements and other repetitive supply
chain processes through Programmed Excel Sheets and Dashboards, reducing man-hour requirement by 80%.
 Creation and recording of Vedanta Safety Song for the Vedanta Group.
Ore Tracking System – Phase 1(May 2011 – September 2012)
 Worked as Project In-charge from November 2011, till completion of Project, previously was associated as
lead for analytics and onsite deployment.
 The project is based on RFID Technology and involves automated transaction at Source, Destination and
Security points, providing offline capability for operations, while enabling various control parameters
PROJECTS

3. (load limit, time restrictions, route compliance etc.) and measuring of various performance parameters
(efficiency, turnaround time, handling loss etc.) in day to day operations, providing benefits in terms of
Capacity enhancement, reduction in manpower requirements by 60 %, material security and statutory
compliances.
 Covers the Movement of Ore on Land from Goa Mines to Jetties, and loading of barges at Jetties.
 The Project holds the distinction of being the 1st successful implementation of RFID in mining
environment in India, on a daily basis it is managing transactions for over 5000 trucks owned by third
parties; tracking of over 1 lac tonnes of Ore; handling more than 15 different iron ore material; and
covering over 10 mines, 8 transit plots/plants and 7 Jetty in Goa, owned by Vedanta.
Highlights:
 RFID Based Logistics System has been awarded the Diamond Edge Award 2012, at the EDGE Awards
2012, the “Manufacturing Supply Chain Award” for “Technology Advancement” at 2nd Asia
Manufacturing Supply Chain Summit and was the finalist for “Best RFID Implementation Category” at
RFID Journal Awards 2013.
CCTV Surveillance System (Mar 2012 – Aug 2012)
 Worked as Project In-Charge for Implementation of CCTV Surveillance System.
 Monitoring of Ore movement at In/Out gates and within Premises boundaries at 6 units of Vedanta Ltd.
 Integration with logistics systems to monitor moisture level of Loaded cargo, along with confirmation of
trip completion of missing trips/ Incomplete trips declared by logistics system.
 Monitoring of Barge loading activity, along with quality compliance of loaded cargo.
 Surveillance of Premise boundaries, especially at porous boundaries.
 Handled Vendors and Manpower for Successful implementation of Project, Analytics and integration with
existing Logistics Systems.
Knowledge Management Portal (Mar 2013 – Aug 2013)
 Worked as Knowledge leader for development of Knowledge bank for Logistics.
 Compilation of internal as well as external knowledge bank for Logistics, with focus on
o Comprehensive database of Operating Processes and Procedures, past performances, Case studies,
statutory compliances etc.
o Retention as well as conversion of Tacit knowledge to Explicit knowledge.
o Awareness to Logistics management and different modes for logistics operations.
o Awareness to latest technologies and best practices in the world.
o Comparison of existing practices and performance among countries as well as companies, etc.
 Coordinated with various departments and managed a team of 8, for compilation of a comprehensive
knowledge bank and publishing the same on Knowledge portal.
 Summer Internship at Asian Paints Ltd., Ankleshwar Plant, Gujarat
Project Title: Redesigning of Packing Material Storage and FIFO Implementation
Overview: Increase in Capacity and changes in storage locations led to Redesigning of Packing Material Storage
and to avoid spoilage FIFO implementation in consumption of Packing Material (PM) were required. To achieve
TRAINING/ INTERNSHIPS

4. the objective the project was carried out in three phases,
 Phase1: Minimization of inventory through Order quantities and PM Scheduling (Targeting specific SKUs
identified through FMS analysis).
 Phase2: Layout Designing, which involved P, Q, R, S, T approach and
 Phase3: the last phase involves FIFO implementation in consumption of Packing Materials, planned as per
requirement of each block, proposing KANBAN approach where possible.
 Four week Training in Instrument Assembly & Testing Shop (Su-30) at HAL Lucknow
 PGDM (Finance and Operations Management) from LIBA, Chennai in 2011. Secured 7.43 CGPA (out of 9).
 B.Tech. (Electronics and Communication Engineering) from Uttar Pradesh Technical University in 2008.
Secured 73.26% marks.
 Higher Secondary School (Pre Degree) from City Montessori School, LDA Branch, Lucknow, in 2003.
Secured 86.25% marks.
 Secondary School from Vindhyavasini Public School, Mirzapur, in 2001. Secured 77.40% marks.
Highlights
 Gold Medalist in Operations Management at LIBA, Chennai.
 Secured 2nd
Position for the case “The Ugly Duckling” in the Strategic Marketing Workshop organized by IIM
Kolkata Alumni Association Chennai Chapter.
 Scored highest marks in Mathematics in ISC Examination, 2003.
 Held the posts of Hostel President, Hostel General Secretary and Hostel Secretary through 2004-2008.
 DCT Based Image Compression Using MATLAB as Final Year Project
The project achieves compression as well as perfect reconstruction of various types of images through
Discrete Cosine Transform (DCT) tool of MATLAB. It also shows the effects of variations in Discrete Cosine
Transform technique on the compressed image. By compression, the redundant information is removed and
the bandwidth requirement gets reduced.Environment:WINDOWS XP, MATLAB 7.0
 PC Based Scrolling Message Display Using C as minor Project
 Sesa Youth Club: Was the in-charge of the committee for South Cluster.
 Headed the Publication Team in the Business Ethics Conference “BEACON’10”, organized by LIBA.
 Member of 360 Degrees (Cultural Committee), Entrepreneur-Cell and LIBA Radius(Social Work Committe)
at LIBA.
 Played Volleyball for College team at District level.
 Solving Brain Teasers, playing computer games, Chess, Table Tennis, Cricket& Volleyball.
EDUCATION
ACADEMIC PROJECTS
EXTRA CURRICULAR ACTIVITIES& HOBBIES
PERSONAL INFORMATION

5. Date of Birth: 23rd July 1985
Languages Known: English and Hindi