Ingrid Westerholm-Drew is a results-oriented sales professional with over 25 years of experience in the IT storage industry, primarily focusing on the Western and Central European markets. She has a proven track record of growing new markets and accounts, with accomplishments such as growing TechData's Apple business in Sweden from $5M to $25M in under a year. Her career highlights include managing large accounts and achieving high market shares for IBM and Hitachi storage products across Nordic countries, Italy, and Poland. She is fluent in English and Swedish and possesses strong communication, relationship building, and presentation skills.

1. Ingrid Westerholm-Drew
92 Redhill Road, Rowlands Castle, Hampshire, UK
Mobile +44 (0) 7808247817, Email westerholmdrew@gmail.com
Profile
A result orientated sales professional with focus on Storage in the IT Industry. Long
experience in the western and central European markets mainly UK, Nordic, Italy and
Poland. Working for/with the Channel and Direct - tier 1/tier 2 customers. Excellent skills in
developing new markets, finding new opportunities, very determinate, persistent and will get
the job done. High knowledge in the products and services. Very good at creating and
establishing customer relationships, on medium to top management level and give them great
support for long term business. A good communicator, listener, presenter and team player.
High ethics with a very positive, enthusiastic and energetic personality. Fluent in Swedish
and English
Career History & Top Achievements
- Grew TechData in Sweden, Apple business from $5M - $25M with 0.5% higher
margin than general and held 22% of the total company revenue 1994 - 1995
- Working for IBM and started business partner EET Nordic subsidiary IOD in Sweden
from scratch on consultancy basis
- Grew from 10% - 58% share in the Nordic market 1997 – 1999 with IBMs HDD
- Achieved 19% share on Desktop and Mobile products and 45% share in Server
products in the Italian market ( with 4 competitors) – as well supporting Poland and
Nordics, 2009
- Signed up TechData Europe and Micro Peripherals, Q1-2010 and closed $7M new
business for Hitachi GST in the same quarter
Hitachi Global Storage Technologies, is a wholly owned company buy Hitachi Ltd formed
2003 after a merger of IBM Corp. and Hitachi Ltd. Disk Drive businesses and Storage
2009 $4.9B Rev
Hitachi GST & IBM Corp 1995 -2010
Channel Manager, Distribution TechData EMEA, Hammer EMEA, 2009 -2010
Micro-P UK and ABC Data Poland, Czech and Slovakia
Area Sales Manager, Nordic, Italy (6 years) and Poland (5 years) 2002 -2010
Sr. Account Manager, Distribution TechData EMEA 2000 -2002
Area Sales Manager, Nordic 1995 -2000
● Achieved 125% of my objectives Q1/Q2-10 with Revenue $17M on totally new
accounts with 5% higher ASP than general. On top also closed $8M in the territories
the first half year and signed up 2 major Distributors with negotiation of contracts
TechData EMEA and Micro-P for Consumer products; External Storage
● Q2-10 closed a major Server tender with HDD integration via Tier 2
account in Italy for CERN in Geneva worth $500K (via E4 Engineering Spa)
● Won a 3 year Tender for HDD SAS, Server Integration via Ericsson for Telecom Italia,
Tender worth $1 M in 3 years
● Won several projects for integration of HDD to the Automotive, Consumer Electronic,
Server Enterprise markets in mainly Nordics and Italy, ex Olivetti, Ericsson, Misa, Tatille,

2. Ingrid Westerholm-Drew
Rafi Electronica, Aesse Peripheriche, Datarespons, Lyngbox, Blue-Line, TP-Radio, PSM,
Elsag and Designed in for Alcatel, Ferguson, ADB and Italtel
● Won Netbook and Notebook 2.4 inch HDD integration deal for Olivetti in Italy 2010
-annual revenue worth up to $5.9M for Hitachi
● Won 90% of PC integration business 2008 at Polish company PC Factory, owned buy
Vobis, annual business 2008-2009 worth $3.6M, Hitachi still major supplier 2010
● Won 100% of Network Technical PC Integr. buss 2006 from Seagate worth $3.6M anually
● Won 100% of the first European Consumer Electronic deal for Hitachi with Bang &
Olufsen 2003, annual business $0.4M, Hitachi still holds 100% of this business
● Signing contract with TechData EMEA for HDD 1999 and reached annual revenue
of $34M buy 2002
● TechData gave Hitachi customer rating 1 for sales excellence with 5 competitors
● Invited to 4 recognition events buy Hitachi for Sales Excellence
● Developing the Nordic market from $6.4M-$35M in 3 years and had 60% share 1999
● First to integrate IBM HDD in Fujitsu-Siemens (ICL) PC products and starting the
business from scratch for them for all European opportunities in the PC built 1998
● Starting business with Nokia in Finland on several projects, Enterprise, Notebook 1998
● 6 months assignment to start-up a business partner IODs Swedish office from
start - today merged with EET Nordic the mother company - title MD for Sweden 1996
TechData Sweden BUM/Sales Apple 1991 -1995
● Grew Apple business for TechData from $5M-$25 in 8 months with 0.5% higher
average margin than general, standing for 22% of the full company revenue 1995
● Increased Apple Computers reseller base with 180 new resellers in the Swedish market
● Supported the TechData Apple team in Denmark & established TechData as major
Distributor for Apple
● Sales leader for a team of 3 people with responsibilities for sales & 15 vendors,
marketing and technical support. Some Vendors Microsoft OEM, Adobe, Symantec, Sigma
and Philip Monitors, HP Printers, LaCie Storage and Kingston Memory
IDG Sweden Manager Executive News
Sennheiser AB BU & Sales Man Sweden
University Hospital Audiologist
Education and Qualifications
IBM Final Sales School - IBM Nordic Education Centre - won Best Sales Team award
PR & Communication - Folk University
DIHM - Diploma in Higher Marketing & Economics 2 years (Eqv MBA), Won Best Team
award
Audiologist - 2 years University, 9 year Elementary School – 2-year College Sweden
“Extensive business/professional/personal skills development courses (details available on
request”)
Personal Details
Sporty person that includes activities as Hiking, Golf and climbed Kilimanjaro 2009