1. RORY MURRAY MIEE, MBCS, FRSA
+44 (0)208 768 2598 +44 (0)7813 939916  rory@atholl.net
http://www.rorymurray.com
• 20+ years of international experience in IT, Telecoms and Web covering Commercial, Marketing, Technical,
Operational and Delivery roles, with full P&L responsibility and management of large international teams.
• Board-level technology strategist with strong commercial acumen and a reputation for exceptional results
achieved through tenacity, teamwork, a passion for excellence and a sense of humour.
• Able to rapidly achieve clarity, unravel complexity and apply common-sense performance improvement
methodologies that reduce cost and improve efficiency, profit and client engagement/retention/satisfaction.
• Expert in helping organisations to use Social Media to engage target audiences, build brand awareness,
create a dialogue and significantly reduce the cost of doing business.
• Always seeking new opportunities to leverage my knowledge, skills and experience for the benefit of
forward-thinking organisation on a permanent, interim or consultancy basis.
Career History
 Atholl Consulting Ltd, Europe, Middle East and Africa June 2002 – Present
o Managing Director, White-Label.biz July 2009 – Present
• Implementing systems and processes for every aspect of a rapidly growing division of a successful
software development company. Creating and managing sales channels, go to market strategy and
managing both front-end sales engagements and back-end technical work to ensure efficient and
profitable projects for both company and clients.
o Interim Director of Strategy, Ericsson Aug 2008 – June 2009
• Matrix managed technical and commercial specialists to engage customers with thought-leadership
propositions around next generation mobile services. Closed >£2m of new business within 3 months.
o Senior Business Analyst, BSkyB Telecoms Mar 2008 – Aug 2008
• Engaged with the business to define and design new Broadband and Telephony products. Aspects
included business processes and systems specifications to support them and advising on Regulatory
and Legal aspects and integration with Openreach’s systems and processes.
o Lead Solution Consultant, Telecoms Practice, Wipro Sep 2007–Feb 2008
• Worked with Tier 1 Telco clients, incl. C&W and Portugal Telecom to address a wide range of tactical
and strategic issues, e.g. reduce cost, improve security, efficiency and profitability. Defined the
approaches to new product design, launch and support for some of PT’s “next-gen” services.
o Strategy/Feasibility Consultant - BT OneIT Feb 2005 – May
2007
• Role was to understand problems or scope new product opportunities and then deliver strategic
recommendations on the best approach in terms of systems, processes, technical, Regulatory and
Legal implications. Documented strategies for BT to save £m’s through changes in approach.
o Transformation Consultant – Bahrain Telecoms Nov 2005 – Nov 2006
• Led an 18-man/month audit of existing BSS systems to provide a strategic roadmap and high-level
consolidation/transformation programme for migration to a new NGOSS/BSS architecture across three
lines of business, creating alignment between people, process and technology.
o Interim Programme Auditor/Consultant - Telco Vendor Jan 2005 (3 weeks)
• Undertook a rapid assessment of a derailed OSS/BSS software development/SI programme to identify
the problems and provide proposals for resolution to return the project to agreed timescales,
functional specification and profitability.
o Interim Solutions Consultant - Tech Mahindra May 2004 – Jan 2005
• Built and managed a new consultancy/pre-sales team, owning numerous £multi-million NGOSS/BSS
business opportunities in BT’s 4 main Lines of Business. Managed the customers’ requirements and
expectations, from proposals to transitioning into Delivery.
o Interim Feasibility Consultant - BT Exact Jan 2004 – Apr 2004
• Managed feasibility studies, for a range of new products and services for BT Retail and BT Wholesale.
Analysed the technical, commercial, legal and regulatory implications of proposed new solutions and
provided high-level design and “Go/No-Go” recommendations to senior management.
o Interim Project Manager - UK Government, DEFRA Aug 2003 – Dec 2003
• Recovered a stalled project to implement Oracle Financials (11i) as the new accounting system within
this major Government Ministry.

2. o IFMIS Programme Manager - World Bank / Malawi Aug 2002 – Jul 2003
• Created and delivered rescue strategy for the Malawi Government’s financial system implementation,
on behalf of the World Bank, as part of a $12.6m IT programme.
 Nortel Networks Europe Jan 2000 – May 2002
 Directeur de Marché - Southern Europe, eBusiness Solutions (Paris
2001/2)
• Managed business-critical, $multi-million OSS/BSS engagements across Southern Europe. Provided
commercial and technical leadership to large international matrixed teams and interfaced with clients
and 3rd party SIs to ensure success from initial engagement and RFx to ultimate hand-over.
 Market Development Manager - Serviceware Solutions (London
2000/1)
• Managed all OSS/BSS engagements for France Telecom, Telecom Italia, KPN, their global JVs and
various BT JVs. Managed large international matrixed teams to provide solution design, proposals
and all aspects of SI engagements up to the point of post-sales handover.
 Account Manager, UTN Integration 1999 - 2000
• Led complex, high-value, full lifecycle IT solution engagements with Times Top 250 companies and
major public organisations.
 Manager, UK Telecoms, Facit Europe Ltd 1998 - 1999
• Spearheaded the launch of a new telephony product line into the UK and European retail and financial
markets, as Product Manager.
 Business Development Manager, Planet Computers Ltd 1995 – 1998
• Transformed an in-house IT department into a successful IT Consultancy with >£1m t/o in 3 years.
• Clients included major financial institutions and oil companies and the MoD.
 Other roles 1987 - 1995
• 1994–1995: Roundabout Travel Guides Regional Marketing Manager
• 1992–1994: Response Computer Maintenance Account Manager (Major Accounts)
• 1988–1992: TCI (Service) Ltd. Client Consultant (Japanese Banks)
• 1987–1988: Norsk Data (prev. Wordplex plc) Telephone Sales Executive
 Other interests
o Trustee of CGD Research Trust (Pro bono) 2004 – 2008
• CGD RT (www.cgd.org.uk) supports people with a rare genetic condition.
• Chair of the Fundraising, Development and Strategy Committee – launched J4G in the US.
o Mentor for Young Enterprise London (“YEL”) 2005 – 2009
• Working with groups of Yr 10+ pupils to provide some experience of what it’s like to “work in
the real world”.
o Blogger and Social Media Strategist 2005–Now
• Studying trends in Social Media and Business Networking and writing articles and papers for
various social networking sites and corporates, including my own blogging site.
(www.returnonrelationships.net)
 Personal Details
• British citizen and passport holder
• Married with 3 dependent children, rugby fan (qualified RFU Coach), would-be wine buff.
• More information at http://www.rorymurray.com
 Professional Memberships
• MIEE (Member of the Institution of Electrical Engineers (now MIET))
• FRSA (Fellow of the Royal Society for the promotion of the Arts, Commerce & Manufacture)
• MBCS (Member of the British Computer Society)
Rory Murray Office +44 208 768 2598 Mobile +44 7813 939916 rory@atholl.net
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