Dr. Sanjeev Tandon has over 27 years of experience in academia and corporate work. He holds a PhD from Mohanlal Sukhadia University and has worked in management roles at various institutions. Currently, he is an Associate Professor at the Army Institute of Management & Technology, where he teaches courses in marketing and retail management.
Kriengsin Prasongsukarn has over 20 years of experience in marketing research and consulting. He currently works as an executive consultant providing marketing strategy and research services to various large Thai companies. Previously, he was the managing director of Inspire Research Co., Ltd. and held research director and lecturer positions. He holds a PhD in Marketing from the University of New South Wales. He has lectured extensively at universities in Thailand on topics such as marketing management, research methods, and customer relationship management.
The document discusses an internship report submitted by Nishant Rao Boddeda about their work studying the industrial marketing and promotion strategies of TIL Limited, an Indian company that manufactures material handling equipment. The report covers areas such as TIL's product portfolio, branding and collaboration efforts, customer buying behavior, competition analysis, sales and marketing approaches, and recommendations.
We are a Women Entrepreneurship Trust aiming at improving the education in India by offering Independent Home based Tutorials where we guarantee every women a lifestyle income of 50000 to 1 lac's per month income.
This document provides information about obtaining admissions to top MBA programs in India through the management quota. It lists many top B-schools in India and describes the admission guidance services provided for the management quota. Contact 8904723394 for guidance on admissions through the management quota to various MBA programs across different states and cities in India. The document clarifies that not all listed colleges necessarily have management quotas.
This marketing plan is for Inhome Tutors, a new tutoring service that will act as a middleman between students and tutors in Male', Maldives. The plan outlines conducting marketing activities like educational exhibitions, TV ads, billboards, and brochures to create awareness of the service. Inhome Tutors will offer home tutoring and an online platform for customers to track student progress and view tutor profiles. The target market is high-income parents in Male' seeking home tuition. The plan expects to generate revenue of MRF 1,500,000 within the first year of operations in 2012 by fulfilling the growing demand for private tutoring in a safe, convenient manner.
The document discusses various aspects of retail management and elements of retail management. It begins by introducing group members working on the project. It then discusses the nature of retail marketing, importance of marketing in retailing, retail marketing objectives, different types of retail trade like multiples, independents, cooperatives, mail order, variety stores and department stores. It also discusses key elements of a successful retail display including product, placement, props, promotion and measuring results. Finally, it discusses a case study on Shoppers Stop, an Indian retail chain, and how they implemented a data analytics project called 'Project Drishti' to better understand customer purchasing behavior and increase sales.
This document provides information about a live project report submitted by Zainul Abedeen Lamak for their MBA program. The report studies the promotional activities of Adidas sports shoes brand in Pune, India. It includes an evaluation criteria for the report and presentation with various components like understanding objectives, application of concepts, and quality of analysis. The report also contains an introduction covering the history and growth of the Indian sportswear industry, Adidas company profile, research methodology, findings from promotional activities, and conclusions.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
Kriengsin Prasongsukarn has over 20 years of experience in marketing research and consulting. He currently works as an executive consultant providing marketing strategy and research services to various large Thai companies. Previously, he was the managing director of Inspire Research Co., Ltd. and held research director and lecturer positions. He holds a PhD in Marketing from the University of New South Wales. He has lectured extensively at universities in Thailand on topics such as marketing management, research methods, and customer relationship management.
The document discusses an internship report submitted by Nishant Rao Boddeda about their work studying the industrial marketing and promotion strategies of TIL Limited, an Indian company that manufactures material handling equipment. The report covers areas such as TIL's product portfolio, branding and collaboration efforts, customer buying behavior, competition analysis, sales and marketing approaches, and recommendations.
We are a Women Entrepreneurship Trust aiming at improving the education in India by offering Independent Home based Tutorials where we guarantee every women a lifestyle income of 50000 to 1 lac's per month income.
This document provides information about obtaining admissions to top MBA programs in India through the management quota. It lists many top B-schools in India and describes the admission guidance services provided for the management quota. Contact 8904723394 for guidance on admissions through the management quota to various MBA programs across different states and cities in India. The document clarifies that not all listed colleges necessarily have management quotas.
This marketing plan is for Inhome Tutors, a new tutoring service that will act as a middleman between students and tutors in Male', Maldives. The plan outlines conducting marketing activities like educational exhibitions, TV ads, billboards, and brochures to create awareness of the service. Inhome Tutors will offer home tutoring and an online platform for customers to track student progress and view tutor profiles. The target market is high-income parents in Male' seeking home tuition. The plan expects to generate revenue of MRF 1,500,000 within the first year of operations in 2012 by fulfilling the growing demand for private tutoring in a safe, convenient manner.
The document discusses various aspects of retail management and elements of retail management. It begins by introducing group members working on the project. It then discusses the nature of retail marketing, importance of marketing in retailing, retail marketing objectives, different types of retail trade like multiples, independents, cooperatives, mail order, variety stores and department stores. It also discusses key elements of a successful retail display including product, placement, props, promotion and measuring results. Finally, it discusses a case study on Shoppers Stop, an Indian retail chain, and how they implemented a data analytics project called 'Project Drishti' to better understand customer purchasing behavior and increase sales.
This document provides information about a live project report submitted by Zainul Abedeen Lamak for their MBA program. The report studies the promotional activities of Adidas sports shoes brand in Pune, India. It includes an evaluation criteria for the report and presentation with various components like understanding objectives, application of concepts, and quality of analysis. The report also contains an introduction covering the history and growth of the Indian sportswear industry, Adidas company profile, research methodology, findings from promotional activities, and conclusions.
Marketing Research Project Report on consumer buying behaviour of D-Mart. Final year project of Bachelor of Business Administration. For that project we have prepared a questionnaire and collected the information. Based on this we have analysed the collected information and obtain the position of the company and its findings.
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
JIMS Rohini offers 2 years PGDM- Retail Management programme aims to:To provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other functional areas of Marketing, Finance, Entrepreneurship, Ecommerce & Visual Merchandising.
To equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied sector. The curriculum has been designed keeping into consideration the requirement of Retail industry as well as operations of other industries such as Banking, Telecom, Insurance, Consumer Durable, Hospitality etc. - JIMS Rohini News
Dr. Suman Kumar Dawn has obtained the degrees in MSc (Mathematics) from IIT Kharagpur, MBA (Marketing) and earned his PhD from the University of Burdwan. He is also NET (in Management) and GATE qualified and a research fellow in ICSSR, New Delhi, under MHRD, Govt. of India. The areas of interest of Dr. Dawn are Marketing Management, Marketing Research, Strategic Management, Research Methodology, Quantitative Techniques, Statistics, International Marketing and Operations Research. He has accumulated 22 (twenty two) years of teaching, research, administration and industry experience. He has published 30 publications in referred national and international journals and attended several international and national conferences and seminars. Before joining Asia Pacific Institute of Management, New Delhi , he was the Head of the Department of Centre for Management Studies, JIS College of Engineering ( Autonomous , AICTE approved, NAAC and NBA accredited). Moreover, he was associated as a visiting faculty in Universities and Indian Institute of Social Welfare and Business Management (IISWBM). He is also the member of the editorial board in referred National and International Journals. He has the distinction of serving as Head Examiner of Universities and Institutes of reputes in Management Sciences and also worked as External Examiner, Paper Setters for different Academic Institutions.
Customer acquisition and retention project on virgin mobileProjects Kart
- Virgin Mobile targets young customers aged 14-25 in India, a key market segment that contributes over half of industry revenues.
- It focuses on customer acquisition and retention through innovative offerings like getting paid for incoming calls and affordable nationwide call rates.
- Virgin builds its brand through a youth-centric website, advertisements, and value-added services tailored for young users.
Summer internship in the furniture republicVikram Singh
The document discusses a project report on the impact of promotional activities on sales of products for TFR (The Furniture Republic). It includes an introduction, objectives, structure, literature review on the Indian furniture industry, company profile of TFR, research methodology, findings and conclusions. The report aims to study the effectiveness of various promotional techniques like ATL, BTL, TTL activities in driving sales and increasing footfalls at TFR stores and showrooms.
A study on internal perspective of marketing strategies implemented by KTDCBella Meraki
Project presentation ppt. Project submitted in partial fullment of the requirements for the award of the Degree of
Master of Business Administration of the University of Kerala on 28 September 2013. Project was done in KTDC, Trivandrum
The document provides a curriculum vitae for Prof. Kameswara Rao Poranki, who has over 25 years of experience in teaching and research in marketing management, including his current position as a full professor at Al Baha University in Saudi Arabia. It details his educational background and qualifications, professional experience, areas of research interest, publications, projects, and memberships. The CV demonstrates Prof. Poranki's extensive experience and accomplishments in academia.
The document provides profiles of 28 students from the Unitedworld School of Business PGPM batch of 2009-2011 from their Ahmedabad campus. The profiles summarize each student's educational and professional background, including details of their work experience, summer internships, and project titles. The profiles are categorized by marketing specialization and work experience. The document is intended to introduce potential recruiters to top students from the batch.
A study on internal perspectives of marketing strategy implemented by ktdcBella Meraki
Marketing is often thought of only as promotion of products, especially advertising and branding. However it has wider meaning which recognises that it is customer centered. A review of the literature reveals that marketing strategy is important for all company. Marketing strategy is a process that allows an organisation to concenterate its resources on optimal opportunities with goal of increasing sales and achieving suitable competitive advantage.The project work
is conducted in Kerala Tourism Development Corporation (KTDC) at Mascot square, Trivandrum. KTDC uses a marketing strategy whose eectiveness is un-
certain. The primary objective of this study is to evaluate the marketing strategy of KTDC from employees perspective. For the study a questionnaire was made
based on the variables like brand, market, messages, marketing channels, marketing tactics, marketing campaign, sales tools and website. From the study it is
found that KTDC uses a less eective marketing strategy which needs to be modied. The recommendations provided will give KTDC a framework for making new marketing plan.
The document is a workshop announcement for an event titled "Innovate or Die" aimed at marketing professionals and students. The full-day workshop will be led by certified trainer Mansoor A. Soomro and features speakers Maryam Zehra, Rimsha K. Malik, and Mansoor A. Soomro. Participants will learn about innovation, visualization, branding, social media strategy, internal customer service, and more. The workshop investment is Rs. 8,500 per person but Rs. 5,000 for students. Contact information is provided for registration.
Kaushik Ram V has over 2 years of professional experience working as an Associate Territory Manager for John Deere India, where he was responsible for customer support, satisfaction, and achieving sales targets. He holds a PGDM in Marketing from S. P. Jain Institute of Management and Research and a B.Tech in Production Engineering from National Institute of Technology, Tiruchirapalli. His experience also includes projects with organizations like Ability Foundation, Aditya Birla Group, Olympic Gold Quest, and Hindustan Unilever. He has received awards for innovation, social initiatives, and case study competitions.
The Student Akshay Goyal is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the student during his summer internship at Amul India. The Topic of his internship is Market Senerio of Amul fresh product.
Sudhanshu Pandey has over 7 years of experience in business development, sales, and marketing. He is currently working as the Manager of Admissions at IITM College in Delhi, where his responsibilities include managing a sales team, developing partnerships, and helping to enroll students. Previously, he held sales and marketing roles at Timespro, IBS Business School, and the Institute of Computer Accountants.
Direct mba admission for mba in retail businessVikram D V
Contact TRUMP Career Solution [+91-9742479101/+91-9742886036/080-42173206] for a Chance to Get Direct MBA-PGDM-MMS-Executive MBA-Executive PGDM Admission in Top Most MBA Colleges or B-Schools under Management/NRI Quota in Bangalore, Mumbai, Delhi-NCR, Pune, Chennai, Hyderabad or Others.
Pharma Learning & Development, Sales Training & Social LearningAnup Soans
This document provides an agenda for the Field Force Excellence 2015 conference taking place on March 14th at the Westin Hotel in Mumbai. The agenda outlines the schedule of presentations and panel discussions across various sessions throughout the day-long event. Key topics that will be addressed include the changing role of the pharmaceutical field force, optimizing field forces in the current market, sales force effectiveness best practices, and the roles and responsibilities of frontline managers. The event brings together leaders from major pharmaceutical companies to discuss strategies for learning and development to improve field force performance.
This document outlines the Certified Marketing Management Professional (CMMP®) designation roadmap developed by the International Institute of Marketing Professionals (IIMP®). The CMMP® designation recognizes different levels of marketing experience and qualifications, from Associate CMMP® to Chartered CMMP®. Requirements include marketing coursework, experience, and examinations. Advisory boards from various countries were involved in developing the internationally accepted standards for the CMMP® designation.
Mba admissions without entrance exam to mba in rural managementVikram D V
Contact TRUMP Career Solution, Bangalore [Karnataka] for Detailed Information like :- Admission Process, Cut offs, Fee Structure, Placement Records & Other Admission Related Queries ASAP before its being too late.
+91-9742479101/+91-9742886036/080-42173206 or Email us on contact@trump.net.in
The Student Bhavesh Sharma is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Brand Development.
The Student Trapti Khandelwal is a Final Year Student of Dezyne E' cole college doing her BBA.. This Project has been undertaken by the Student during her Summer Internship at Future Group,Home Town. The Topic of her Internship is Marketing in Home Furnishing Retail.
Paromita Roy is an architect and urban designer currently serving as Deputy Director at UTTIPEC in Delhi. She has over 15 years of experience working on projects in Asia, Africa, Europe, Russia, and the US. Some of her key responsibilities at UTTIPEC include leading the development of Transit Oriented Development policies and guidelines for Delhi and overseeing the implementation of various urban design projects aimed at improving road safety and public transportation.
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
JIMS Rohini offers 2 years PGDM- Retail Management programme aims to:To provide students with the comprehensive understanding of the theoretical and applied aspects of Retail Management along with other functional areas of Marketing, Finance, Entrepreneurship, Ecommerce & Visual Merchandising.
To equip students with the practical, research and analytical skills necessary for a professional management career in the retail trade or an allied sector. The curriculum has been designed keeping into consideration the requirement of Retail industry as well as operations of other industries such as Banking, Telecom, Insurance, Consumer Durable, Hospitality etc. - JIMS Rohini News
Dr. Suman Kumar Dawn has obtained the degrees in MSc (Mathematics) from IIT Kharagpur, MBA (Marketing) and earned his PhD from the University of Burdwan. He is also NET (in Management) and GATE qualified and a research fellow in ICSSR, New Delhi, under MHRD, Govt. of India. The areas of interest of Dr. Dawn are Marketing Management, Marketing Research, Strategic Management, Research Methodology, Quantitative Techniques, Statistics, International Marketing and Operations Research. He has accumulated 22 (twenty two) years of teaching, research, administration and industry experience. He has published 30 publications in referred national and international journals and attended several international and national conferences and seminars. Before joining Asia Pacific Institute of Management, New Delhi , he was the Head of the Department of Centre for Management Studies, JIS College of Engineering ( Autonomous , AICTE approved, NAAC and NBA accredited). Moreover, he was associated as a visiting faculty in Universities and Indian Institute of Social Welfare and Business Management (IISWBM). He is also the member of the editorial board in referred National and International Journals. He has the distinction of serving as Head Examiner of Universities and Institutes of reputes in Management Sciences and also worked as External Examiner, Paper Setters for different Academic Institutions.
Customer acquisition and retention project on virgin mobileProjects Kart
- Virgin Mobile targets young customers aged 14-25 in India, a key market segment that contributes over half of industry revenues.
- It focuses on customer acquisition and retention through innovative offerings like getting paid for incoming calls and affordable nationwide call rates.
- Virgin builds its brand through a youth-centric website, advertisements, and value-added services tailored for young users.
Summer internship in the furniture republicVikram Singh
The document discusses a project report on the impact of promotional activities on sales of products for TFR (The Furniture Republic). It includes an introduction, objectives, structure, literature review on the Indian furniture industry, company profile of TFR, research methodology, findings and conclusions. The report aims to study the effectiveness of various promotional techniques like ATL, BTL, TTL activities in driving sales and increasing footfalls at TFR stores and showrooms.
A study on internal perspective of marketing strategies implemented by KTDCBella Meraki
Project presentation ppt. Project submitted in partial fullment of the requirements for the award of the Degree of
Master of Business Administration of the University of Kerala on 28 September 2013. Project was done in KTDC, Trivandrum
The document provides a curriculum vitae for Prof. Kameswara Rao Poranki, who has over 25 years of experience in teaching and research in marketing management, including his current position as a full professor at Al Baha University in Saudi Arabia. It details his educational background and qualifications, professional experience, areas of research interest, publications, projects, and memberships. The CV demonstrates Prof. Poranki's extensive experience and accomplishments in academia.
The document provides profiles of 28 students from the Unitedworld School of Business PGPM batch of 2009-2011 from their Ahmedabad campus. The profiles summarize each student's educational and professional background, including details of their work experience, summer internships, and project titles. The profiles are categorized by marketing specialization and work experience. The document is intended to introduce potential recruiters to top students from the batch.
A study on internal perspectives of marketing strategy implemented by ktdcBella Meraki
Marketing is often thought of only as promotion of products, especially advertising and branding. However it has wider meaning which recognises that it is customer centered. A review of the literature reveals that marketing strategy is important for all company. Marketing strategy is a process that allows an organisation to concenterate its resources on optimal opportunities with goal of increasing sales and achieving suitable competitive advantage.The project work
is conducted in Kerala Tourism Development Corporation (KTDC) at Mascot square, Trivandrum. KTDC uses a marketing strategy whose eectiveness is un-
certain. The primary objective of this study is to evaluate the marketing strategy of KTDC from employees perspective. For the study a questionnaire was made
based on the variables like brand, market, messages, marketing channels, marketing tactics, marketing campaign, sales tools and website. From the study it is
found that KTDC uses a less eective marketing strategy which needs to be modied. The recommendations provided will give KTDC a framework for making new marketing plan.
The document is a workshop announcement for an event titled "Innovate or Die" aimed at marketing professionals and students. The full-day workshop will be led by certified trainer Mansoor A. Soomro and features speakers Maryam Zehra, Rimsha K. Malik, and Mansoor A. Soomro. Participants will learn about innovation, visualization, branding, social media strategy, internal customer service, and more. The workshop investment is Rs. 8,500 per person but Rs. 5,000 for students. Contact information is provided for registration.
Kaushik Ram V has over 2 years of professional experience working as an Associate Territory Manager for John Deere India, where he was responsible for customer support, satisfaction, and achieving sales targets. He holds a PGDM in Marketing from S. P. Jain Institute of Management and Research and a B.Tech in Production Engineering from National Institute of Technology, Tiruchirapalli. His experience also includes projects with organizations like Ability Foundation, Aditya Birla Group, Olympic Gold Quest, and Hindustan Unilever. He has received awards for innovation, social initiatives, and case study competitions.
The Student Akshay Goyal is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the student during his summer internship at Amul India. The Topic of his internship is Market Senerio of Amul fresh product.
Sudhanshu Pandey has over 7 years of experience in business development, sales, and marketing. He is currently working as the Manager of Admissions at IITM College in Delhi, where his responsibilities include managing a sales team, developing partnerships, and helping to enroll students. Previously, he held sales and marketing roles at Timespro, IBS Business School, and the Institute of Computer Accountants.
Direct mba admission for mba in retail businessVikram D V
Contact TRUMP Career Solution [+91-9742479101/+91-9742886036/080-42173206] for a Chance to Get Direct MBA-PGDM-MMS-Executive MBA-Executive PGDM Admission in Top Most MBA Colleges or B-Schools under Management/NRI Quota in Bangalore, Mumbai, Delhi-NCR, Pune, Chennai, Hyderabad or Others.
Pharma Learning & Development, Sales Training & Social LearningAnup Soans
This document provides an agenda for the Field Force Excellence 2015 conference taking place on March 14th at the Westin Hotel in Mumbai. The agenda outlines the schedule of presentations and panel discussions across various sessions throughout the day-long event. Key topics that will be addressed include the changing role of the pharmaceutical field force, optimizing field forces in the current market, sales force effectiveness best practices, and the roles and responsibilities of frontline managers. The event brings together leaders from major pharmaceutical companies to discuss strategies for learning and development to improve field force performance.
This document outlines the Certified Marketing Management Professional (CMMP®) designation roadmap developed by the International Institute of Marketing Professionals (IIMP®). The CMMP® designation recognizes different levels of marketing experience and qualifications, from Associate CMMP® to Chartered CMMP®. Requirements include marketing coursework, experience, and examinations. Advisory boards from various countries were involved in developing the internationally accepted standards for the CMMP® designation.
Mba admissions without entrance exam to mba in rural managementVikram D V
Contact TRUMP Career Solution, Bangalore [Karnataka] for Detailed Information like :- Admission Process, Cut offs, Fee Structure, Placement Records & Other Admission Related Queries ASAP before its being too late.
+91-9742479101/+91-9742886036/080-42173206 or Email us on contact@trump.net.in
The Student Bhavesh Sharma is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Brand Development.
The Student Trapti Khandelwal is a Final Year Student of Dezyne E' cole college doing her BBA.. This Project has been undertaken by the Student during her Summer Internship at Future Group,Home Town. The Topic of her Internship is Marketing in Home Furnishing Retail.
Paromita Roy is an architect and urban designer currently serving as Deputy Director at UTTIPEC in Delhi. She has over 15 years of experience working on projects in Asia, Africa, Europe, Russia, and the US. Some of her key responsibilities at UTTIPEC include leading the development of Transit Oriented Development policies and guidelines for Delhi and overseeing the implementation of various urban design projects aimed at improving road safety and public transportation.
El proyecto minero La Colosa en Cajamarca, Tolima pretende explotar oro a cielo abierto en un área de 515 hectáreas de reserva natural. Las pruebas de Anglo Gold Ashanti sugieren que el oro está disperso superficialmente, requiriendo así la remoción de 600,000 toneladas de tierra diarias. Sin embargo, existe preocupación por el impacto ambiental como la contaminación de fuentes de agua y ecosistemas frágiles.
This document provides an assessment of perceptions of Zimbabwean students on the South African higher education system, specifically referencing the University of Venda. It examines the motives driving Zimbabwean student mobility into South Africa for study purposes. Interviews with Zimbabwean students at the University of Venda revealed certain motives and challenges, including the role of student mobility on South Africa's education system and challenges of integration. The research recommends expanding international student integration, assessing the impact of student mobility on institutions, and considering the role of institutions in promoting "brain circulation" over "brain drain".
Tendências Educação 2015 - estudo HP (vp)Pedro Coelho
O documento discute as tendências atuais na educação e o papel das tecnologias de informação e comunicação. Ele analisa os desafios enfrentados pelas escolas, como orçamento, auditoria e formação de professores, e discute como as TIC podem apoiar a individualização da aprendizagem, o uso de dispositivos móveis e o desenvolvimento de recursos digitais.
The document describes the Certified Professional Automation Agile Testing (CP-AAT) certification program, which teaches practical agile testing concepts through hands-on experience with tools like Cucumber, FitNesse, Selenium, and Hudson/Jenkins. The 3-day program helps participants learn testing approaches like behavior-driven development, acceptance test-driven development, and test-driven development. It also covers test automation frameworks, continuous integration, and shift-left and right-side testing. The certification involves theory, practical, and behavioral assessments to demonstrate hands-on tool knowledge and contribute as an agile team member.
This document contains the resume of Elvie B. Romanos, a Certified Public Accountant and Licensed Real Estate Broker seeking a career that allows her to further develop her accounting and auditing skills. She has over 5 years of experience in accounting, auditing, and financial analysis roles. Her qualifications include being a CPA and REB license holder with strong analytical and technical skills. She is proficient in accounting software and financial reporting. Her most recent role is as a Corporate Finance Analyst for an insurance company, where she performs financial analysis and Solvency II reporting.
This document provides an introduction to marketing research. It defines marketing research as the process of providing management with relevant, accurate and reliable information. The three main sources of information for marketing managers are internal company data, marketing intelligence from external sources, and market research. Market research is necessary when information is needed to support marketing strategy but is not available from internal sources or market intelligence. The introduction explains how marketing research helps marketing managers make strategic and tactical decisions by providing information about controllable and uncontrollable factors in the market environment, as well as insights into consumers. This helps reduce uncertainty and allows for more effective decision making.
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This document provides a curriculum vitae for Professor Dr. G. Manickam. Some key details include:
- He has over 25 years of experience in academia and industry, including 11 years teaching MBA courses.
- He holds a PhD in HR from Bharathiar University and has published several papers.
- He has worked for pharmaceutical and other companies and taught at several colleges in Chennai.
- His areas of expertise include marketing, HR, economics, and healthcare.
- He has received several awards for his teaching and has experience setting exam papers for various universities.
Sutanu Kumar Sahu has over 3 years of experience working as a Software Engineer for HCL Technologies. He is currently pursuing a PGDM in Marketing from IMT Ghaziabad and has a Bachelor's degree in Electrical and Power Engineering. His experience includes managing learning management systems and ensuring on-time delivery for clients like Merck and Pfizer. He has received several certifications and awards and his areas of interest include sales, e-business, and analytics.
Mrs. Amrita Chaurasia has over 10 years of experience in teaching finance and accounting. She has worked as an Associate at the Indian Institute of Management Indore since 2013, and has previously held positions as an Assistant Professor at Pioneer Institute of Professional Studies and Footwear Design & Development Institute. She assisted several faculty members in developing course materials and teaching courses. She is currently pursuing her PhD in management from DAVV Indore and has published several papers in her field.
Managerial Excellence Resource Centre provides management education programs in Pune, India. It offers a variety of postgraduate diploma programs in business administration, marketing management, financial services, and other fields. The institution aims to develop business leaders through integrative learning approaches that combine classroom theory with real-world experience. It has strong industry connections and recruits top faculty to support its goal of creating skilled managers.
This 12-week online certificate program in product management from ISB Executive Education and Eruditus begins on February 14, 2022. The program teaches participants how to ideate, develop, test, launch and manage products through modules covering topics like product development processes, market analysis, positioning, pricing, and performance metrics. Live online sessions and recorded videos by ISB faculty supplement assignments, discussions and case studies. The program aims to provide a practical and strategic understanding of product management.
This document contains the resume of Anand Shukla, a 26-year-old male from Lucknow, India. He has a Master's degree in Business Administration from Saheed Uddam Singh College of Engineering and Technology and work experience in marketing roles at Advantage Computer India Pvt. Ltd., Oppo Mobiles India Pvt. Ltd., Reliance Retail Ltd., and ICICI Bank. His skills include marketing, sales, operations, and financial management. He is currently the National Manager Head of Advantage Computer India Pvt. Ltd. based in New Delhi.
Shailesh Kumar Yadav is seeking a marketing position where he can utilize his skills in branding, promotion, communication, people management, and sales. He has a BBA and is currently pursuing an MBA with a focus on marketing and international business. His past internship experience includes analyzing the preschool industry market and conducting research on consumer satisfaction. Key skills include being responsible, hard working, committed, able to work independently and in teams, and having strong communication and analytical abilities.
Snehil Saraswat is a 27-year-old marketing trainee at GlaxoSmithKline Pharmaceuticals with over 7 years of work and internship experience. He holds a PGDM from IIM Kashipur and a B.E. in Printing Technology. During his current stint at GSK, he has led marketing initiatives, developed business strategies for brands, and previously spent 11 months in sales. Snehil has held leadership roles including placement coordinator and has received accolades such as a gold medal for his undergraduate degree. He is looking to leverage his educational qualifications and diverse work experience in marketing and sales.
Manoj Bansal is an aspiring education marketing professional with over 7 years of experience in marketing roles for universities and education companies like IIFM, Mewar University, APG Shimla University, and NIIT Ltd. He currently works as the Region Head of Sales and Marketing for IIFM, managing two centers and a team of marketing executives.
Rishabh Bhardwaj has over 8 years of experience in marketing, sales, and career counseling. He is currently a Senior Area Coordinator at Aakash Educational Services, where he provides counseling to students and coordinates career counseling sessions and marketing activities. Previously, he held roles in business development at Animate Studioz and customer acquisition at Abacasys. He has a MBA in Finance and Marketing from Lovely Professional University and a Bachelor's in Computer Science Engineering. His skills include training, marketing strategy, team management, and Microsoft Office.
Jonathan Immanuel George - SRM SCHOOL OF MANAGEMENTJonathan Immanuel
Jonathan Immanuel George is seeking a position in finance and marketing with strong communication, organization and analytical skills. He has a MBA and experience in finance, marketing, social media marketing and business processes. His experience includes internships at Bajaj Finance, Niche Video Media and Vector Indojanix Pvt Ltd where he conducted research, marketing and auditing. He is proficient in leadership, strategic thinking, marketing, sales, finance and communication skills.
INNOSERVE-2015: 2nd International Conference on Innovations in Services: Strategies for Global Business Excellence.
Last Date for Abstract Submission Nov. 20, 2014.
Last Date for Manuscript Submission Dec. 5, 2014.
Keynote Speakers:
-Prof. Naresh Kumar Malhotra. (Georgia Institute of Technology, USA).
-Prof. Joe Hair (Coles College of Business at Kennesaw State University).
-Prof. Raj S. Dhankar (Faculty of Management Studies, Delhi University).
-Prof. N. Ravichandran (IIM Ahmedabad).
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http://event.itmuniversity.ac.in/Academic-Events/…/index.php.
Rohit Kumar is seeking opportunities in fashion management to utilize his skills and education. He has a Master's degree in Fashion Management from NIFT Patna and a Bachelor's degree in Business Administration. His experience includes roles as Interim COO at Gymchalo, where he managed client and vendor acquisition, marketing, logistics and operations. He also worked as proprietor of a garments wholesale and retail business. Rohit has internship experience in merchandising, e-commerce catalog management, and conducted research projects. He is proficient in Microsoft Office, e-commerce software and seeks to contribute to organizational success in the fashion field.
Rohit Kumar is seeking opportunities in fashion management to utilize his skills and education. He has a Master's degree in Fashion Management from NIFT Patna and a Bachelor's degree in Business Administration. His work experience includes roles as Interim COO at Gymchalo, where he managed client and vendor acquisition, marketing, logistics, and operations, and as proprietor of his own garment business. He is proficient in Microsoft Office, e-commerce software Magento, and has experience in merchandising, online catalog management, and business development.
Global Achievers is a consulting firm founded by IIM and BITS alumni that provides IT services and focuses on education through its School Achievers vertical, which establishes coaching institutes for K-12 and college students with the goal of providing high quality education through qualified faculty. The document outlines the company's operations, services, and the author's experience assisting in market research, business development, and starting the School Achievers vertical in Gurgaon.
Invitation: ITM University Gwalior and SPSS South Asia Pvt. Ltd. Jointly Orga...Dr. Shahid Amin
Greetings!!
ITM University Gwalior and SPSS South Asia Pvt. Ltd. are jointly organizing 5th 7days National Workshop on Research Methodology for Management and Statistical Analysis Using IBM SPSS 22.0 from May 26- June 01, 2014.
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Shashank Sharma is a sales and marketing professional with over 5.8 years of experience in distribution management, channel sales, key account management, team leadership and integrated sales and marketing. He has worked as an Assistant Manager at Bharti Airtel Ltd in Ludhiana where he was responsible for driving the mobile commerce business and achieving customer acquisition and revenue targets. Prior to this, he worked as a Business Manager at ICICI Merchant Services (First Data) in Delhi where he managed a team of 15 executives and focused on key account management, corporate sales and retail sales. He holds an MBA and BA in Economics.
The document describes various business simulations provided by Innovative Learning Solutions (ILS) called Marketplace. Marketplace simulations are used by over 400,000 trainees in 650 business schools and 200 corporations globally. They provide realistic hands-on learning experiences in business topics like marketing, finance, operations and strategy. The document discusses several Marketplace simulations targeted at different course levels from introductory to advanced, covering topics such as marketing, business strategy, entrepreneurship, and e-commerce. Each simulation involves trainees making business decisions over multiple rounds to learn concepts through a competitive game environment.
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This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
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The complex relationship between human activities and the environment has been the focus
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The utilization of land is impacted by human needs and environmental factors. In countries
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accelerated due to factors such as agriculture and urbanization. Information regarding land use and
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providing crucial environmental data for scientific, resource management, policy purposes, and
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Accurate understanding of land use and cover is imperative for the development planning
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and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
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these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
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at Integral University, Lucknow, 06.06.2024
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
1. CURRICULAM – VITAE
DR. SANJEEV TANDON
Army Institute of Management & Technology
(AIMT) – (Run by INDIAN ARMY—AWES)
Faculty Res: TR- 12, Plot No M -1, Pocket P-5,
Greater NOIDA, Pin: 201306
DIST :Gautam Budh Nagar (UP) , INDIA
Contact No. : 09990963740, 08826787505
E-Mail : sanjeev.tandon28@gmail.com
OBJECTIVE:
To make a positive impact in the field of EDUCATION leading to growth by
creative application of value based convictions, job skills and
professional dexterity.
PROFILE SUMMARY:
27 years of rich experience in Academics and Corporate
Proposal for Post-Doctoral Fellowship in Management (Marketing& Retail
Mgt) on “ Shopping Mall” submitted to ICSSR, N Delhi(for Funding: under
salary protection scheme).
PhD (Faculty of Commerce) from Mohanlal Sukhadia University, Udaipur
(Raj), under able guidance of Dr G Soral
PhD Thesis has been awarded for “Publication Grant” by Indian Council of
Social Science Research (ICSSR – a Govt of India Establishment to promote
Social Sciences Research), New Delhi.
Recognised as PhD Supervisor forGuiding PhD Research Scholar / Masters
Course in the Faculty of Management Studies,PacificAcademy of Higher
Education & Research University (PAHER) , Udaipur (Raj). Two PhD scholars
are pursuing PhD (Marketing) under my guidance.
Awarded certificate of “Accredited Mgt Teacher” by AIMA. Invitation as
Penal Member on “Retail/ Mall Discussions” is periodically received from
AIMA.
Curriculum Development and content writing for professional programmes.
Associated as a panel member for the review of curriculum on “Retail Mgt”
and “Mall Mgt” in the Management Institutes in Delhi-NCR.
Assisting Distance Learning Programmes, for updation of “Students Study
Material” (SSM) in Self Learning Mode (SLM) , designing of Curriculum,
Semester Exam Question papers (Marketing Specialisation) & Assignments
Professional and effective teaching and training methodology and course
delivery.
Writing professionally stimulating articles on Retail Mgt (Shopping Mall &
StrategicDimensions).
Conduct workshops (full/ half day) on “Time Mgt & Life Planning” for
management students and organise corporate training for Sales & Survey
Teams of leading Hindi Daily- Dainik Bhaskar.
EXPERIENCE
1st July ’09- Till Date, Army Institute of Mgt & Technology (Run by INDIAN
ARMY—AWES), Greater Noida (UP) Associate Professor (Marketing & Retail
Mgt), Area Chairman (Marketing), Ex-Chairman (Admission Cell)& Offg Director
2. (3 June - 19 June 2013, 2 Oct- 13 Oct 2013), serving as Offg Registrar (1st May
2015 onwards).
Adminstrative & Teaching Responsibility, Pedagogy includes Casestudy
Method, Cue Cards, Skits/Plays, Live Projects, Group Discussions on
relevant Mktg topics, Quizzes, Contemporary Learningsfrom Business Area
etc.The amalgamationof mktg concepts and experience sharingof “Sales &
Mkting field”of 18 years with Globally No 1 Pharma MNC, Pfizer Ltd.
Taught MBA papers (GGSIP University,N Delhi MBA Curriculum) Marketing
Mgt, Sales & Distribution Mgt, Entrepreniurship and Small Scale
Business Development, Retail Mgt,Service Marketing, Business
Communication, Corporate Social Responsibility, Human Values and
Ethics and Ad & Brand Mgt (ABM).
Dissertation and Summer Training Guide of Sem-iv & Sem-ii students
respectively.
Academic Council Member of the institute,along with external members
(renowned personalities of Academia including Board of Governors of IIT
Delhi, MDI Gurgaon and GGSIP University, New Delhi).
Research Chairman of “Taurus CSD (Canteen)” of Indian Army.
Accomplished two projects ofIndian Armysuccessfullywith
recommendations implementedto upgradethislargest CSD (Canteen)at Army
HQ, Delhi Area.
Working as Faculty Coordinator (Sports) of my institute.
Assisting as Ex-Chairman (Admission Cell) and nominated member of AIMT
as Faculty Coordinator (Students Affairs) for GGSIP University, Delhi.
1stNov 2007- 30 June ’09: Amity Business School (ABS), Amity University
Campus, Sector-125, Noida (UP)Programme Leader (Marketing & Sales) Batch
of 2010
Adminstrative & Teaching Responsibility
Programme Leader of MBA (Marketing & Sales), Class of 2010, from
June’08 onwards,302 MBA students were under my guidance.I took “ Sales
Mgt” course in MBA(M&S), I Sem.
Taught MBA (M&S), Sem-IV and Sem-II: “Retail and Mall Mgt” and “Sales
and Distribution Mgt” respectively.
Taught MBA(Retail), II Sem,“Retail Sales & Dist Mgt”.
Taught MBA (General) & MBA (E&L) iv Sem classes Nov.’2007 onwards —
Mall Mgt, Retail CRM & Promotional Strategies, Social & Rural
Marketing & Business to Business (B2B) Mktg.
Dissertation and Summer Training Guide of Sem-iv & Sem-ii students
respectively.
Assisted as Secretary Deptt of Student Welfare (DSW) of ABS-AUUP.
Have been parts of Designing Programme Curriculum of “Retail Mgt” for
the newly introduced MBA(Retail Mgt) in Amity University. Also, designed
“Diploma in Retail Mgt ”, 1 Year course for Corporate Executives .
Faculty “Marketing of Services”, with Amity School of Distance Learning
(ASODL) ,assisted updation of “Students Study Material” (SSM) in Self
Learning Mode (SLM) , designing of Curriculum & Assignments on a
contractual basis(paid remuneration -- Amity Group of Institutions)“.
Have been invited by various Management Institutes in Delhi-NCR for “Retail
Mgt” Curriculum Review Meetings & as Visiting Faculty on “Retail & Mall
Mgt” on week ends.
1stMarch’06- 31stOct’07 ICFAI National College (INC), AJMER (Raj) Senior
Faculty Member (Marketing), Academic , Marketing Coordinator & Placement
Guide
Faculty Guide of SummerInternship Prog at Jaipur Center.
Was second in line after Principal.
3. Taught Retail Mgt, Marketing Mgt-I ,Marketing Mgt-II, Service Mktg,
Sales & Distribution Mgt , Advertising & Sales promotion and Business
Strategy.
Trainer for placement process, helped to upgrade various skills of the
students.
1stApril’ 1990–28thFeb’06 (16 Years in Sales & Marketing) US Pharma
Major—Pfizer Ltd, Ajmer (Raj) Sr Professional Service Officer
Consistent Performer and Growth Oriented 16 years in Sales & Mktg field.
Practical exposure of “Sales & Marketing field of Globally No1 Pharma Major
(MNC), Pfizer Ltd ”, along with training and teaching assignments of various
Mgt Colleges (as Visiting Faculty).My classes with business management
students were the judicious blend of practical experience sharingof “Sales &
Mktg Field” of 18 years, along with the management concepts.
Received Award for Market Research: star performer- feedback given on
competition, innovative market strategies, sales performance& new product
development.
Successfully launched the market leader brands like Benadryl, Gelusil &
Listerine from prescription to over-the-counter shift ( Rx-Rx-OTC Shift).
Attended periodical training & development progs on sales & distribution
mgt at Pfizer.Learnt exhaustive selling (& marketing) skills, reseller’s
training, retail display training, survey techniques, reseller’smotivation
and productivity analysis, CFA (C&F) inventory mgt & analysis etc from
this great company.
1stFeb 1988- 31stMarch’ 1990 ,The Zandu Pharmaceuticals Works Ltd
(Ethical Division), Mumbai,Professional Sales Executive
My first practical exposure in the Sales& Marketing Field (extensive market
learnings).
Learnt the tricks of the trade and traveled extensively for sales to implement
the strategies of the company to meet & beat competition.
Had been growth driven since the start.More stress was laid on the value &
process based systems to achieve the Goals of the company, rather than
banking upon sales short cuts.
2002 -2006 Academic Interface along with Pfizer,served as Visiting Faculty
(Marketing)
Supervised project reports of theMBA students ofIGNOU (Study Centre:
Ajmer, code: 2306). Fourstudents have completed Management Thesisunder
my supervision.
Department of Management Studies, Maharshi Dayanand University (MDS),
Formerly Ajmer University, Ajmer (Raj).
Served as Academic Counselor ofManagement Programs(MBA, DIM,
PGDMM, PGDIM) of IGNOU, Ajmer Study Center (Code: 2306).
Served asGuest Faculty for Evening Classes of “Enterpreneurship &
Leadership Courses” run by Department of Management Studies, Maharshi
Dayanand University (MDS), Formerly Ajmer University, Ajmer (Raj).
EDUCATION
2011 PhD (Faculty of Commerce – Retail/ Mall Mgt) under able guidance
of Dr G Soral, Professor – Department of Accountancy & Statistics,University
College of Commerce & Management Studies, Mohan Lal Sukhadia
University,Udaipur (Raj).
Title of the Research: “Testing the Applicability of Porters Generic Competitive
Strategies for Shopping Malls --- A Case Study of The Great India Place (TGIP)
Shopping Mall, Noida (UP)”
2002 MBA (Marketing-3 Year Course) from IGNOU, Delhi (Grade
'B',Distinction) with 75%.
4. 2001 SWIFT Course (Computer Specialization) from NIIT Delhi with "A
Grade".
1999 “Diploma in Mgt” (DIM) IGNOU, Delhi ,“ A Grade “.
1997 “PGDMM” from Kota Open University,Kota (Raj), “B Grade”.
1987 BSc (Maths) from Vikram Univ , Ujjain (MP) with 70%.
1984 Sr Secondary fromKV, Neemuch (MP),CBSE, N Delhi with 68%
1982 Secondary from KV, Neemuch (MP),CBSE, N Delhi with 68%.
TRAINING & DEVELOPMENT :
Have been recognised as PhD Supervisor for Guiding PhD Research
Scholar / Masters Course in the Faculty of Management Studies, Pacific
Academy of Higher Education & Research University (PAHER) , Udaipur
(Raj). Two PhD Scholars are pursuing PhD (Marketing) under my guidance.
Nominated as Trainer for Sales & Marketing (& Survey) Teams by leading
Hindi Daily, “Dainik Bhaskar” for the states Rajasthan & Haryana.
Conducted Two Days Training Programme of"Sales & Marketing Team" in
Dainik Bhaskar, Jaipur on 10th& 11th June, 2007.
Designed,developed and delivered training module on “Attitude Building” in
Professional Development Programme (PDP) for Non-Teaching Staff of
AIMT from 15th TO 17th July 2015 at Army Institute of Mgt & Technology,
Greater Noida.
Conducted Two Days Training Programme of "Sales & Marketing Team" in
Dainik Bhaskar, Jaipur on 10th& 11th June, 2007.
Conducted 14 days Training Program of"Sales & Marketing Team" in
Dainik Bhaskarat Jodhpur, Ajmer, Udaipur, Kota(Rajasthan)& Hisar
(Haryana) in the month of July’ 2007.
Conducted 1 day training session of “Sales & Marketing Team” on 20th
Oct.’07 for “Rajasthan Patrika”.
Conducted half day work shop for Mgt students at Pacific Institute of
Management (Pacific University) Udaipur (Raj) on 18 Aug 2012 on the topic
“Time Mgt & Life Planning”.
Conducted half day work shop (dt 5 April 2013) for students on the topic
“Time Mgt & Life Planning” atDepartment of Accountancy &
Statistics,University College of Commerce & Management Studies, Mohan
Lal Sukhadia University, Udaipur (Raj) organised by Dr G Soral, Professor.
RESEARCH WORK,CONFERENCE PARTICIPATION & PROFESSIONAL
ACHIEVEMENTS:
Research Papers:
Presented research paper “Indian Consumers and Their Mall Patronage” at
“Middlesex University, Dubai”, (Conference Venue: Park Hyatt Dubai,
Dubai Creek (UAE) on 24th -26th Nov 2015. Attended 3 days conference and
my paper got approved for publication. This International Conference is
on:”Emerging Research Paradigms in Business and Social Sciences”.
Research Proposal for Post-Doctoral Fellowship (D.Litt) in Management
(Marketing & Retail / Mall Mgt) on “Spatial Distribution of Retail Stores in
a Shopping Mall”, submitted to Mohanlal Sukhadia University, Udaipur
(Raj).
My article title: “MerchandisingSkills & Point of Purchase (POP)”, published
in Annual Magzine Manthan 2015 of Army Institute of Mgt & Technology,
Greater NOIDA, p 41.
My PhD Thesis has been awarded by Indian Council of Social Science
Research (ICSSR- A Govt of India Establishment- Ministry of Human
Resource Development) for Publication Grant, Award letter dt 24 April
2014, F No 14-41 (T) RSP / 2012.
5. Research Article,"Spatial Distribution of Retail Stores in a Shopping Mall",
IFRSA Business Review (IBR) , Mar 2014, ISSN: 2249-8168, Vol 4, Issue 1,
pp. 14-22.
Research Article, "A Study of Differentiation Strategy of Retail Firms in a
Shopping Mall wsrt The Great India Place (TGIP) Shopping Mall, Noida (UP)
India", IFRSA Business Review (IBR) , Dec 2013, ISSN: 2249-8168, Vol 3,
Issue 4, pp. 311-321.
My research paper has been accepted by Second International Conference on
Emerging Research Paradigms in Business and Social Sciences, organised by
Middlesex University, Dubai, Tuesday 26th- Thursday 28th November 2013.
The title of my paper is “A Study of Differentiation Strategy of Retail Firms in
a Shopping Mall with special reference to The Great India Place (TGIP)
Shopping Mall, Noida (UP) India.”
Research Article, "A Study of Cost Leadership Strategy of Retail Firms in a
Shopping Mall with Special Reference to The Great India Place (TGIP)
Shopping Mall, Noida (UP) India", AIMT Journal of Management, July- Dec
2012, ISSN: 2277-4076, Vol 1, No 2.
Research Article,“ Shopping Mall as Consumer Habitat: A Case Study of The
Great India Place (TGIP) Shopping Mall, Noida (UP) India” , International
Journal of Retailing & Rural Business Perspective, ISSN 2279-0942, Vol 1, No
1, Sep 2012, pp.82-93.
Presented paper at “Middlesex University, Dubai”, (Conference Venue:
Hotel Pullman, Dubai Mall of the Emirates, Dubai, UAE) on 22nd-24th Nov
2011 and had a discussionon this contemporary topic, with more than 35
countries participating. Title of my paper was:“Modern Retailing in India: A
Study of the Attractiveness of a Shopping Mall”. This International
Conference was on:”Emerging Research Paradigms in Business and Social
Sciences”.
Presented Research Paper titled: “A Study of Location Significance of a
Shopping Mall:A Casestudy of The Great India Place Shopping Mall,
Noida”,in the International Conference on the theme, “Strategies &
Innovations for Sustainable Development in Organisation, organised by
University School of Mgt Studies, GGSIP University, New Delhi on 4th -6th
March’2011.
Presented Research Paper titled, “Competitiveness of Apparel Stores in
The Great India Place Shopping Mall, Noida” at the Ist International
Conference on “Business Strategiesfor Managing Turnarounds in the Global
Economy” held on Aug 6, 2010 , organised by Mangalmay Institute of Mgt &
Tech, Greater NOIDA.
Research Article, “The Location Significance and Competitiveness of
Apparel Stores in The Great India Place Shopping Mall, Noida (UP)”, has
been published in M S Ramaiah Management Review, ISSN-0975-7988,
Vol.2, Issue 2, July-Dec’2010.
Presented Research Article, “Private-Label Branding in Modern Retail-
Opportunities and Challenges in Indian Scenario”, at IILM , New Delhi.
Research Paper Published – “Matchless Performance” in ICFAI Journal,
July’ 2007 Issue.
Conference/ Summit/ FDP/MDP / Workshop Participation
Successfully completed two days workshop on “DIGITAL MARKETING” from
18th – 19th Dec 2015 organised by Ministry of Micro, Small & Medium
Enterprises (MSME-Technology Development Centre, Agra) at RDIAS, New
Delhi.
Organised Seminar at AIMT, Greater Noida on “Make in India Made Easy:
Challenges and Opportunities in Defence Sector”, Dt 9th May 2015 (Saturday).
Developed & executed Session on “Building Positive Attitude”,for Personality
Development Programme for Non-Teaching Staff being organised by Army
Institute of Mgt & Technology (AIMT), Greater Noida, dated: July 15th– 17th ,
2014.
6. Participated in FDP on “Case Writing in Indian Corporate Environment”
organised by Army Institute of Mgt & Technology (AIMT), Greater Noida,
dated: September 27th– 28th September, 2014 (Saturday).
Participated in Marketing Seminar 2014 on “Customer Intelligence: A
Framework for Winning Marketing Strategies” organised by GL Bajaj
Institute of Mgt & Research, Greater Noida, dated: September 20th, 2014
(Saturday).
Participated in 1 day Symposium on “ The Nexus Between Environment
Sustainabilty and Business Profitability”, organised by Grand Vally State
University (GVSU), Michigan, USA, A Globally Leading Greeen University;
and The Army Institute of Mgt & Technology, Greater NOIDA on August 19th,
2014.
Participated in 3 days FDP on “ Research Methods for Research in Business
Management” held at Army Institute of Mgt & Technology (AIMT), Greater
NOIDA from 17th to 19th July, 2014.
Attended 2 days FDP on “Advance Features of MS Office Package” at Army
Inst of Mgt & Tech (AIMT) , Greater NOIDA from 22nd-23rd May 2014.
Attended National Seminar on “Talent and Key Sill, Knowledge Matrix
required in Financial Sector at Entry Level”organised by Army Inst of Mgt &
Tech (AIMT) at Manickshaw Hall , Delhi on 4th March 2014.
Attended AIMT HR Summit 2013 on “Transforming Leadership- Value
Creation- Winning The Talent War” at Army Inst of Mgt & Tech (AIMT) ,
Greater NOIDA on 23rd Nov 2013.
Attended 7 days FDP on Pshychometric Testing and Counseling for HR
Professionalsat Army Inst of Mgt & Tech (AIMT) , Greater NOIDA from 22nd-
26th July 2013.
Presented paper at International Conference on Managing Change in
Business& Economy, dated 6th-7thApril 2013. The title of my paper is, “The
Shopping Mall as Bazaar: Insights of Tenant-Mix Strategy & Shoppers
Behaviour” at Faculty of Management Studies, Pacific Academy of Higher
Education & Research University (PAHER) , Udaipur (Raj).
Attended 7thMarketing Summit 2013 on Social Marketing: Bridging
Business& Society organised by BIMTECH,Greater NOIDA& AIM (Academy
of Indian Mgt), Dated 15th – 16thFeb 2013. Prof (Dr) Jagdish Sheth& various
renowned speakers spoke on themes of the summit pertaining to social
marketing.
Attended Marketing Summit 2013 on Contemporary Marketing: Practices &
Solutions organised by G L Bajaj Institute of Mgt & Research, Greater
NOIDA, dated 19th Jan 2013. The themes of summit were Sports Marketing
in India, Start-ups in Emerging Economies and Social Marketing.
Attended Thought Leadership Lecture 2012 organised by FICCI, New Delhi
and BIMTECH, Greater NOIDA on 08 Nov 2012. The lecture was delivered by
Professor Robert S Kaplan (developer of concept Activity Based Costing/
Activity Based Management and Balanced Scorecard).
Attended FDP on “Research Project Guidance and Presentation
Skills”conducted by Dr S K Jain (HOD, Deptt of Mgt Studies, IIT,
Delhi)organized by Army Inst of Mgt & Tech, Greater Noida (UP)on 4th Aug
2012 .
Attended work shop on “Sales Mgt” organized by All India Mgt Association
(AIMA) at Shri Ram School of Business Mgt, Greater Noida on 3-4 Aug’2011.
Attended Seminar on “Motivation & Success”by Yossi Ghinsberg at Hotel ITC
Sheraton, New Delhi, dt 20th May 2008.
Attended CII Conference on “Creating Talent On Demand”, 16th May’2008, at
Hotel TajMansingh, New Delhi.
Presented research paper in the National (Management) Conference on
“Relevance of Internal Marketing in the Present Scenario”, organized by Gyan
Vihar Management College, Jaipur, dated 24-25 Feb 2007.
Attended UGC sponsored Workshop on “Case Handling & Development”,
organized by MDS University,Ajmer (Raj), dated 28 March to 17 April’2006.
7. Attended UGC sponsored Refresher Course on “Contemporary Issues in
Management”,organized by MDS University, Ajmer (Raj)on 28 March 2006.
Professional Achievements:
My PhD Thesis has been awarded by Indian Council of Social Science Research (ICSSR- A
Govt of India Establishment- Ministry of Human Resource Development) for Publication
Grant, Award letter dt 24 April 2014, F No 14-41 (T) RSP/2012.
My candidature for the empanelment as “Examiner” for the Chartered Accountants (CA)
Examination has been accepted (for Management- Marketing papers) by the Institute of
Chartered Accountants of India (ICAI).
Awarded certificate of “Accredited Mgt Teacher” by AIMA. Invitation as Penal Member on
“Retail/ Mall Discussions” is periodically received from AIMA.
Recognized by Narsee Monjee (NMIMS Global Access School for Continuing Education),
Mumbai, Amity University (Amity Business School, Amity International Business School,
Amity School of Business, Amity School of Distance Learning (ASODL) & Amity Institute of e-
learning) , MDS University (formerly Ajmer University) Ajmer and ITS, Gaziabad as:
Paper Setter/ Evaluator of Marketing/Retail Courses.
“Retail Mgt” and “Mall Mgt” Curriculum Review Board Member.
Study Material and Assignments Development Task for Distance Learning Courses (as
Self Learning Modules).
Research examiner (external) of Post Graduate students of Amity Business School, Amity
University (UP).
BOOKS PUBLISHED
Shopping Mall (An Indian Perspective),by m/s Sunrise Publications, Delhi
(Publisher approved by ICSSR, N Delhi, copies of book released in the market
through ICSSR Publication Grant: Award letter dt 24 April 2014, F No 14-41 (T) RSP
/ 2012).
My Book on “ Retail &Mall Mgt (For Competitive Exams) ”is under print.
My Book on “Business Values and Ethics (for BBA students)”, BRABU, Vikas
Publishing House Pvt Ltd (working book-final manuscript by 2 March 2015).
REFERENCES:
Prof (Dr) G Soral
HoD (& Dean)
Department of Acct & Statistics, University
College of Commerce & Management Studies,
Mohan Lal Sukhadia University, Udaipur (Raj)
INDIA
Mob No: 09414165113
E-mail: drsoralg@gmail.com
Prof (Dr) C V Baxi
Ex- Dean, Ex-Director, MDI, Gurgaon
Tower 6 , Sushant Estate, Sector: 45, Gurgaon
Mob No: 09818913284
E-mail: cvbaxi@gmail.com
PERSONAL DETAILS
SPOUSE NAME : Ms Ruchi Tandon, Asstt Professor (Business Comm), Prog
Leader, Amity Institute of Corporate Comm (AICC), Amity
University Campus, Sector-125, Noida (UP).
DAUGHTERS : Tanvi Tandon, III Year Dentistry Course student at Christian
Dental College (CDC: A Unit of CMC), Ludhiana & Simran Tandon,
pursuing BA (Film Making with Specialisation in Acting) from
Whistling Woods International (A Venture of Subhash Ghai & TATA
Institute of Social Sciences- TISS).
PERMANENT ADDRESS : House No 2, “Krishna Bhawan” Kala Bagh, Ajmer (Raj) Pin:
305001.
Date: 2nd Jan 2016
Place:Greater NOIDA (UP) (Dr. Sanjeev Tandon)
Associate Professor (Marketing & Retail Mgt)