The document is a workshop announcement for an event titled "Innovate or Die" aimed at marketing professionals and students. The full-day workshop will be led by certified trainer Mansoor A. Soomro and features speakers Maryam Zehra, Rimsha K. Malik, and Mansoor A. Soomro. Participants will learn about innovation, visualization, branding, social media strategy, internal customer service, and more. The workshop investment is Rs. 8,500 per person but Rs. 5,000 for students. Contact information is provided for registration.

1. March 16, 2013
At
Marriott
Karachi
Presents
Give yourself a competitive advantage
in 2013 for global success
In today's universal economy where rivalry is coming from all over the globe
and where organizations are struggling to stay alive due to the universal
recession, marketing teams all are scratching their heads to come up with
new or different innovative ways to reach their customers and try to get a small
piece of the ever dwindling pie. Being innovative in marketing can help you set
a new high bar for your competition.
Maryam Zehra Mansoor A. Soomro Rimsha K. Malik
HR (Internal Customer Professional) Certified Corporate Trainer Social Media Marketing Expert

2. At the end of the session
participants will be able To:
 Understand the need of innovation that Matters
 Discover how effective visualization power is in the innovative process
 Recognize the importance of your brand & customer Insights Investment:
 Filtering product visibility by Customer role
 Explore possibilities of “Dare To be different”
Rs.8,500-PP
 Know the importance of Mystery Shopping in innovation process B.Student
 Explore creative ATL campaign Rs 5000/-
 Identify out of the box Below the Line activation(Voice of the Crew)
 Develop a social media marketing strategy
 Understand integration in innovative communication
 Importance of Internal Customer Service in innovation
 Learn factors which cause failure in innovation
DATING WITH
CUSTOMER
“Innovate or Die” is a full day workshop specially designed for marketing professionals
and students Mansoor A. Soomro is a management professional with over 17 years of experience in the fields of Training &
Development, Operations, Brand Activation, and Sales & Marketing Management. He is Pakistan’s only
Certified Customer Service Trainer.
He is a certified Customer Service Trainer from Centre for Customer-Care, Malaysia, and Certified Practitioner
in Neuro-linguistics Programming (NLP) from NF-NLP, USA. He has done his MBA from University of The East,
Philippines. He has teaching experience as an Adjunct Faculty at Shaeed Zulfiqar Ali Bhutto Institute of science
and Technology (SZABIST) and Pakistan Air Force-Karachi Institute of Economic and Technology (PAF-KIET).
He has trained participants from companies like GlaxoSmithKline, State Bank of Pakistan, Khyber Bank,
Tameer Bank, The Citizen’s Foundation, Jubilee Life Insurance, UPS, KESC, Searle Pakistan, Efroze
Chemicals, Aga Khan University, Sui Southern Gas Company, Berlitz Pakistan, National Insurance Company
Limited, Engro Polymer, Almoiz Industries, Mustaqim Dyeing & Printing, Facto Cement and Packages Limited
in his workshops.
Rimsha is a Bachelors in Marketing from UOK,with special interest in and talent for Brand Management. A
creative and versatile personality who realized her true potentials early on in life and since then has never
looked back. Always the one for taking initiatives, she used this quality to work with the Registrar of the
Institute of Business Administration (IBA). She is the co-founder and former Vice President of the Human
Resource Development Society (HRDS), the official student society of the Department of Commerce,
University of Karachi. She also worked ad Manager Communications of Salvation, an event management
company that is involved in organizing academic and non-academic events. For Rimsha, the journey to self-
excellence has just begun. She was a panel member in the workshop “U-Turn” organized by Training &
Consultancy Services at the Mohammad Ali Jinnah University (MAJU), in which she shared her experiences as
a student on the threshold of her career. She aims to attain the highest level of self-actualization through hard
work and determination, and in her own words, she believes in being “a unique self-defined statement”.
Maryam is HR professional. She is very confident speaker . She helps next generation to grow
talent, develop initiative, and position themselves as experts in their areas. She packages useful new
ideas and practical lessons in a humorous and highly entertaining delivery. She is very well
groomed and self-motivated individual with excellent communication skills, and goal-focused
professional . She promotes professional enrichment, personal growth and create a truly
competitive arena whenever she speaks on the floor . She is MBA from SZABIST.
For Registration, please contact
Mona Shah: Tel: 021-35450365, Cell: 0300-4609007
mona@mcubepk.com, info@mcubepk.com URL: www.m-cube.weebly.com