Kriengsin Prasongsukarn has over 20 years of experience in marketing research and consulting. He currently works as an executive consultant providing marketing strategy and research services to various large Thai companies. Previously, he was the managing director of Inspire Research Co., Ltd. and held research director and lecturer positions. He holds a PhD in Marketing from the University of New South Wales. He has lectured extensively at universities in Thailand on topics such as marketing management, research methods, and customer relationship management.

1. Curriculum Vitae
Kriengsin Prasongsukarn, PhD.
Mobile: 089-7777-991
Email: kriengsin@hotmail.com
Professional Experience (2016)
Executive Consultant in Marketing (2013-Present)
Work Station: Consulting for marketing planning, strategy as well as research activities and/or providing marketing
knowledge for CPN, CPRAM, CPALL, ICC, CPF, Lion Co. Ltd., Saha Pathanapibul Public Co. Ltd, 3K, PTT, SCG
and etc.
Inspire Research Co., Ltd. (2004 – 2013)
Position: Managing Director
Work Station: Consulting for marketing planning, strategy as well as supervising quantitative and qualitative research
activities for Honda Motorcycle, Honda Car, TCC Capital Land, Prudential TS Standard Charter, Major Development,
General Candy, KBANK,TMB, Tanachart, The Crown Property of Bureau , Thai Plastic and Chemicals (TPC), Deves
Insurance PLC, Siriraj Hospital, EXIM Bank, Bank of Thailand (BOT), UBC, Champ Thai, Thailand Development
Research Institute (TDRI), Brand, Fameline Co. Ltd., Creative In-House Ltd., BAFS, Index, True Corp., BBDO, 3K,
Index, CPF, Lion Co. Ltd., Saha Pathanapibul Public Co. Ltd., Apple, Samsung (Global) and etc.
Chuo Senko Public Company (Thailand) (during 2004)
Position: Research Director
Work Station: Supervising quantitative and qualitative Research R&D activities for Honda Motorcycle, Honda Car,
Honda Human Resources, Wan Thai Food Products, King Vegetable Oil, Hitachi, Sabina, Major Development, etc.
University of New South Wales (2001-2003)
Position : PhD. Candidate in Marketing, Associate Lecturer, Visiting Lecturer, Consultant
Work Station: Thesis area “Impact of Cultural Value Orientation on Customer Perceptions of Post- Service
Satisfaction”, Associate Lecturer on Marketing for Services, International Marketing Management, Quantitative
Marketing Research, Qualitative Research, Global Business Environment and Fundamental Marketing, Visiting
Lecturer for Master Program on Business to Business Marketing, International Marketing ,Marketing for Services
Consultant : Honda (Thailand), Yum Yum, Chuo Senko (Thailand), SCCC (Thailand), Karat (Thailand), AEON,
Hitachi Thailand), General Candy, Major Development, Champthai, and Australia Trade Commission Australia), etc.
Assumption University (1999-2001)
Position : Lecturer, Faculty Committee
Work Station: Lecturer on Marketing for services, Marketing Research, and Consumer Behavior
Asia Marketing Intelligence (Thailand) Ltd., (AMI) (1996-1998) (Also known as Synovate)
Position : Consultant
Work Station: quantitative and qualitative research R&D activities for Shell (Thailand), Unilever (Thailand), Nokia,
Heineken, Mar (Thailand), NCR, etc.
Saha Union Public Co., Ltd., (1995-1996)
Position: Market Analyst
Work Station: market research and spot the market opportunities
Education
 The University of New South Wales Sydney 2052, Australia PhD. in Marketing (UNSW’s Scholarship):
Graduated 2005
 The University of New South Wales Sydney 2052, Australia Master of Commerce in Marketing: Graduated 2000
 Assumption University Bangkok, Thailand BBA. Major: Marketing, Honours: Graduated 1998

2. Lectures and Guest Speaker
University and Educational Institute
Assumption University
 “Individual Research” Master of Business Administration, Assumption University, Lecture, 2, 2010-2015
 “Marketing Management” Master of Business Administration, Assumption University, Lecture, 2, 2006-2015
 “Business Research” Master of Business Administration, Assumption University, Lecture, 2, 2009-2015
 “Customer Relationship Management” Master of Science, Assumption University, 1, 2009-2011
 “Seminar in Consumer Behaviour” Ph.D. in Marketing, Assumption University, Lecture, 2007-2013
 “Seminar in Marketing Strategy” PhD. in Marketing Program, Assumption University, session 1, 2007-2013
 “Marketing Management” MBA, Huflit University Vietnam (Ho Chi Minh City), in association with Assumption
University, Visiting Lecturer, 2010
 Committee for individual study and thesis examination, Assumption University, 2008-2012
 “Service Marketing” Master of Business Administration, Assumption University, Training, Lecturer, 1, 2007
 Examining Committee for the Research Proposal & Thesis of Assumption University, 2005-2007
 “Advance Topics in Marketing” Master of Science in Management, Assumption University, Lecturer, 1, 2006
 “Foundation in Marketing”, MBA, Assumption University, Lecturer, Session 2, 2005-2006
 “Marketing Strategy” Master of Science in Management, Assumption University, Lecturer, 2, 2005-2006
 “Research Methods”, Master of Science in Management, Assumption University, Lecturer, Session 2, 2005-2006
Bangkok University
 “Marketing Research: Training for Trainers”, for lecturers of Bangkok University, Bangkok University, 2010
 “Advertising Research”, Bangkok University, Thailand, Visiting Lecture, 2004-2006
 “Research, brand building & Advertising”, Bangkok University, Lecturer, 2004
Chandrakasem Rajabhat University
 “Governance and Marketing”, Ph.D. in Corporate Governance, Chandrakasem Rajabhat University, Lecture, 2010
Chaingmai University
 “Qualitative Research in Practice”, MBA Program, Chaingmai University, Lecturer, 2009-2016
 “Qualitative Research Method”, Ph.D. in Marketing, Chiangmai University, Lecturer, 2009-2015
Chulalongkorn University
 “Political Marketing” Political Science, Chulalongkorn University, Visiting Lecture, 2010-2011
 “Marketing Research” Political Science, Chulalongkorn University, Visiting Lecture, 2010-2011
College of Management Mahidol University (CMMU)
 “Customer Relationship Management” Master of Innovation in Management, College of Management Mahidol
University (CMMU), Lecturer, 2006-2016
King Mongkut’s Institute of Technology Ladkrabang
 “Creativity and Design” 30th
Anniversary Communication Arts & Design, King Mongkut’s Institute of
Technology Ladkrabang, Speaker, 2012
NIDA University
 “Marketing Research” Executive MBA Program NIDA University, Visiting Lecturer, 1, 2007-2016

3.  “Marketing Research” English MBA Program NIDA University, Visiting Lecturer, 3, 2006-2016
Thammasat University
 “Marketing problems and consumer psychology”, MBA, Thammasat University, 2013-16
 “Customer Relationship Management”, Government Saving Bank, Thammasat Training Canter, 2016
 “Marketing Management – Product Champion”, Government Saving Bank, Thammasat Training Canter, 2015
 “Customer Relationship Management – Smart Supervisor”, Bank for Agriculture and Agricultural Co-operatives,
Thammasat Training Canter, 2016
 “Marketing Management – Smart Supervisor”, Bank for Agriculture and Agricultural Co-operatives, Thammasat
Training Canter, 2016
 “Marketing Management” MIM, Visiting Lecturer, 2012
Prince of Songkla University (Songkla, Thailand)
 “Principles and Theories of Management” Master of Art in Human Resource Development, Prince of Songkla
University (Songkla, Thailand), Lecturer, 6, 2005-2011
 “Marketing Management” MBA Program Prince of Songkla University (Surat, Thailand), Lecturer, 2013-4
 “Research Methodology” MBA Program Prince of Songkla University(Surat, Thailand), Lecturer, 2015
Rajamangala University of Technology
 “Seminar in Marketing”, Ph.D. in Marketing, Rajamangala University of Technology Rattanakosin, Lecturer,
2014
 “Marketing Management”, MBA Program, Rajamangala University of Technology Rattanakosin, Lecturer, 2015
 “Customer Relationship Management and Holistic Marketing”, Rajamangala University of Technology
Suvarnabhumi, MBA Program, 2010
 “Marketing Strategy”, Rajamangala University of Technology Suvarnabhumi, MBA Program, 2010
Srinakharinwirot University
 Chairperson and Committee for thesis examination, MBA, Srinakharinwirot University, 2012
 “Integrated Marketing Communication Management”, Executive MBA, Srinakharinwirot University, Visiting
Lecturer, 2011
 “Marketing Research for Entrepreneur” New Entrepreneur Creation Program (NEC), Srinakharinwirot University
in corporation with Department of Industrial Promotion (กรมส่งเสริมอุตสาหกรรม) -Thailand, Lecturer, 2007-2011
 “Service Marketing”, Srinakharinwirot University, Thailand, Lecture, Session 2, 2004
 “Quantitative Data Analysis” Srinakharinwirot University Thailand, Visiting Lecturer, 1999-2000
Kasetsart University
 “Marketing Research in Practice”, The Civil Military MBA Program (สปท.), Kasetsart University & National
Defence Studies Institute Royal Thai Armed forces (สถาบันวิชาการป้องกันประเทศ), Visiting Lecturer, 2010
Khon Kaen University
 Committee for oral examination, Executive MBA and Young MBA, Khon Kaen University, 2012-4
 Chairperson and Committee for thesis examination, Khon Kaen University, 2012-2013
 “Strategic Marketing” Executive MBA Program Khon Kaen University, Lecturer, 2011
 “Marketing Management” Executive MBA Program Khon Kaen University, Lecturer, 2011
 “Contemporary Marketing” Doctor of Business Administration (DBA), Khon Kaen University, 2011
 “Marketing Research for Practitioner” Executive MBA Program Khon Kaen University, Lecturer, 10, 2006-2011
 “Direct Marketing” BBA in Marketing, Khon Kaen University, Lecturer, 2010

4. Mae Fah Luang University
 “Seminar in Marketing” PhD. in Business, Mae Fah Luang University, 2015
Others Visiting Lecture
 Offshore ‘Doctoral Supervision’ for University of South Australia, Doctoral Program Adelaide, Australia, 7,2006
 “Marketing Services”, University of New South Wales, Australia, Master of Commerce, Visiting Lecturer, 2003
 “Qualitative Research”, University of New South Wales, Australia, BBA, Associate Lecturer, 2001-2002
 “Marketing Management”, University of New South Wales, Australia, BBA, Associate Lecturer, 2001-2002
 “International Marketing”, University of New South Wales, Australia, BBA, Associate Lecturer, 2001-2003
Business Institutes
Asia Training Provider Co., Ltd.
 “Strategic Marketing Management”, Lecturer, Asia Training Provider Co., Ltd. (Australia), 2010
 “Proactive Customer Service: Advanced Strategies in Creating Customer Service Excellence for a Sustainable
Competitive Advantage and Obtaining High Levels of Customer Loyalty, Lecturer, Asia Training Provider Co.,
Ltd. (Australia), 2009
The Asia Business Forum (ABF)
 “Below-The-Line Marketing Strategies: Creating Powerful In-store Ambience to Maximize Sales”, BMN
Business & Manufacturing Network Media, Speaker 2012
 “Digital Marketing Direction & New Social Media Strategies”, Asia Business Connect, 2012
 “Below-the-line Marketing”, The Asia Business Forum, Chairperson, Dec, 2010
 “Below-the-line Marketing”, The Asia Business Forum, Speaker, Dec, 2010
 “Marketing Research & Consumer Insights”, The Asia Business Forum, Chairperson, Nov, 2010
 “Marketing Research & Consumer Insights”, The Asia Business Forum, Panel Moderator, Nov, 2010
 “Event and Sponsorship Marketing: Analysis Research – Aligning Consumer Insight with Customer Feedback to
Maintain Event & Sponsorship Effectiveness” The Asia Business Forum, Speaker, June, 2010.
 “Customer Satisfaction Measurement & Improvement Strategies”, Identification, Measurement, and Tracking of
Operational Variable Which Drive Satisfaction , The Asia Business Forum, Speaker, Feb, 2010
 “Applying a Unique Ideation Research Methodology: Using Customer-Based Ideation to Drive New Product
Development”, New Product Innovations and Launching Strategies ,The Asia Business Forum, Speaker, Jan, 2010
 “Customer Loyalty & Engagement Strategies”, Satisfaction & Loyalty Measurement Strategies, , The Asia
Business Forum, Speaker, Dec, 2009
 “Connecting Customer Analytics to Consumer Insights for Creating A Holistic View of Your Customers”,
Customer Insights & Customer Analytics, The Asia Business Forum, Speaker, April, 2009
 “Customer Retention & Customer Win-Back Strategies: Key Strategies in Retaining and Recapturing Lost
Customer During Economic Slowdown” , The Asia Business Forum, Speaker, 4, 2009
 “Integrate Customer Behaviour Modelling to Improve Marketing Results”, Measuring Marketing Effectiveness &
ROI, The Asia Business Forum, Speaker, January, 2009
Business & Manufacturing Network Media (BMN)
 “Market Research Revolution & Consumer Insights” Chairperson, , Business & Manufacturing Network Media
(BMN), 2012
 “Below-The-Line Marketing Strategies”, Creating Powerful In-store Ambience to Maximize Sales, Business &
Manufacturing Network Media (BMN), 2012
 “Experiential Marketing & Brand Loyalty”, In a Holistic Sense By Relating in Today Business Environment
(BMN), 2012

5. Thailand Marketing Research Society (TMRS)
 “Accelerate Performance and Drive Customer Satisfaction”, TMRS Advanced Certificate Training, Speaker,
2012-4
 “Why Business are Turning to Consumer Insights: What is consumer insight and its importance to business,
connecting & winning consumers’ heart and mind by different insight mining approaches”, Speaker, 2011
 “Brainology and Advanced Consumers Insight 2010: Applied Psycho in Marketing, Using the Up-to-Date
Quantitative and Qualitative Techniques”, Speaker, 2010
 “Qualitative Research” Executives & Young Executives Training Program in Business Intelligence and Research,
Thailand Marketing Research Society (TMRS), Lecturer, 2, 2009-2014
 “Qualitative research techniques & the latest tools”, Taking Initiative in Advanced Qualitative Research ,
Thailand Marketing Research Society (TMRS), Speaker, 2009
 “Qualitative Research Training for National Statistic Organization of Thailand (NSO)”, Thailand Marketing
Research Society (TMRS) Thailand, 2008
 “Getting the Most Out of Qualitative Research”, Training for Researchers, Thailand Marketing Research Society
(TMRS) Thailand, 2007
Junior Marketing Association of Thailand (J-MAT)
 “Marketing Research in Practice”, Junior Marketing Association of Thailand (J-MAT) , J-MAT Marketing
Trainee, Marketing Association of Thailand , Visiting Lecturer, 2005-2011
Omega World Class
 “Brand Health Check”, Speaker, Omega World Class, 2011-2015
 “Pricing Strategy & Revenue Optimization”, Omega World Class, 2012-2015
 “Advanced Psychology in Branding and marketing”, Lecturer, Omega World Class, 2010-2015
 “CRM Strategy: Customer Engagement & Loyalty Marketing”, Omega World Class, 2013-2014
 “Rebranding & Strong Brand: Key Principles to Re-Position & Revitalize your brand”, Omega World Class, 2013
 “In-Store Marketing, Branding & Advertising Summit: Priming effects”, Omega World Class, 2012
 “Customer Loyalty & Retention: Journey from Satisfaction to Loyalty & Advocacy”, Speaker, Omega World
Class, 2012
 “Re-Branding & Branding Revival Summit”, Speaker and Conference Chairperson, 2011
 “Advanced Psychology in Branding and marketing”, Lecturer, Omega World Class, 2010-2013
 “Mastering Customer Insights & Superior Marketing Strategies”, Lecturer, Omega World Class, 2009-2012
 “Turning Loyalty to Profit – CRM Insights”, Health and Beauty Marketing Summit, Omega World Class,
Speaker and Conference Chairperson, 2009
 “Proven Strategies & Practical Tools on Developing and Launching New Products that Best Serve the 50+
Consumers”, Winning the 50+ Markets in Thailand Summit, Omega World Class, Speaker and Conference
Chairperson, 2009
 “Marketing and Branding”, The future of Thailand’s Food Industry - Challenges Facing, Market Driven Trends:
Natural Food Ingredients, Food Safety and Quality Compliances & Food Retail Industry, The Industry Forum,
Speaker and Conference Chairperson, 2009
CRM, Services Marketing and others
 “Qualitative Research” Department of Family Clinical Practice and Community, Rama Hospital, 2015
 “Marketing Research for Practitioner”, CPN, 2014-15
 “Marketing Research for Practitioner”, Double A, 2014
 “Branding and Marketing in China”, Panyapiwat Institute of Management, 2014-15
 “Marketing Strategy”, The Federation of Thai Industries, 2014
 “Marketing Culture”, SC Asset, 2013-2014
 “Marketing toward the six senses”, TVdirect, 2014
 “Marketing for Top Management: การตลาดสาหรับผู้นาองค์กร”, Advance Retail Management (ARM), 2014
 “Value Marketing for Success”, Advance Retail Management (ARM), 2013
 “Customer Service for International Freight Forwarding Industry”, Thai International Freight Forwarders

6. Association (TIFFA), 2012
 “Effective Ideas Presentation”, Training Program, Brand Gen 4, 2011
 CRM Strategies”, Training for Management, GMM Grammy, 2011
 “Advance Services Marketing” Training Program for Metropolitan Electricity Authority, 2011-15
 “Event Based Marketing”, Training in corporation with SAS (Thailand), CAT Telecom, 2010
 “Handling Customer Complain, and Service Recovery”, Training for Apple Thailand, in corporation with Dusit
Thani College, 2009
 “Creating Successful New Businesses”, Training, MetropolitanElectricity Authority (MEA), 2009
 “Customer Relationship Management and Holistic Marketing”, Training for Young Management Thanachart
Bank, with TR Training, 8, 2008
 “CRM and CEM Strategies”, Training for Young Management Thanachart Bank, 2008-2009
 “Customer Relationship Management and Holistic Marketing”, Training for Executive Management, Thanachart
Bank, in corporation with TR Training , 2008-2009
 “Customer Relationship Management and Holistic Marketing”, Training for Middle Management Thanachart
Bank, with TR Training, 8, 2008
 “Customer Relationship Management for Hospital”, Training to Senior managements and doctors of Sirirath
Hospital, 2006-2008
 “Customer Relationship Management and Holistic Marketing”, Advance Management Program, BDMS, Bangkok
Hospital, 2008-2009
 “CRM training for Middle and Top Management”, Thai Plastic and Chemicals (TPC), Thailand, 2008.
 “Handling Customer Complain, and Service Recovery”, Training for Apple Thailand, 2008
 “Psychology of Services”, Middle and Top Management Training for Sports Authority of Thailand (SAT), in
corporation with Srinakharinwirot University Thailand, 2006, 2008
 “Customer Relationship Management and Holistic Marketing”, Reuters, Thailand, Quarterly Meeting , 09, 2007
 “Customer Relationship Management and Holistic Marketing” Ayudhya Allianz C.P. Life Public Co Ltd,
Training, 5, 2007
 “Customer Relationship Management and Holistic Marketing” The Crown Property of Bureau, Training, 2007.
 “Better Services, Better Relationship Management”, Training, MetropolitanElectricity Authority (MEA), 2006
 “Customer Quality Service and CRM: Training Program for Asian Power Utilities (Thailand, Malaysia, and
Vietnam)”, Speaker, 26th
Sept- 6th
Oct, 2005
 “Managing Call Centre: Service Quality and CRM” Training Program for Metropolitan Electricity Authority,
Visiting Lecturer, 29-30 Nov, 2005
 “Service Recovery and CRM for Practitioner”, InternationalSOS, in corporation with ABAC, Lecturer, 2005
 “Relationship Marketing– CRM”, Ministry of Public Health Thailand Annual Conference, 2000
Marketing Management
 “Strategic Marketing”, PTT, 2015
 “Strategic Marketing”, SCG, 2015
 “Marketing Planning”, SCG, 2015
 “Marketing Research and New Product Development”, Kao, 2015
 “Marketing Workshop”, CPRAM (บริษัท ซี.พี.ค้าปลีก และการตลาด จากัด), 2015
 “Marketing and Branding Management”, CPALL, 2015
 “Emotional and Sensory Marketing”, PTT, 2014-15
 “Marketing Culture for Organization”, SC Asset, 2014
 “Sensory Marketing & Branding”, Lion Corporation (Thailand) Ltd.
 “Sensory Marketing & Branding”, Singha, 2014
 “Marketing Strategy and Planning”, Club21, 2013-4
 “Marketing Culture for Organization”, SC Asset, 2013
 “Segment, Target, and Positioning”, for Middle Management, True, 2013
 “Marketing Planning”, Bank for Agriculture and Agricultural Co-operatives Thailand, 2012
 “Marketing Planning”, Bangkok Hospital (Hat Yai), Training Program, 2011
 “Strategic Marketing Management”, Training Program, The Siam Cement Public Company Limited (SCG), 2011
 “Marketing Planning and Effective Strategies”, Training, MetropolitanElectricity Authority (MEA), 2009-11

7.  “Marketing Strategy for Entrepreneur” Department of Commercial Registration (กรมพัฒนาธุรกิจการค้า กระทรวงพาณิชย์) in
cooperation with NIDA University, 2011
 “Marketing Strategy”, Management Program, BNH Hospital, 2011
 “Marketing Strategy”, Management Program, BDMS, Bangkok Hospital, 2010
 “Marketing Planning”, Training for Middle Management, Ocean Life Insurance, 2010
 “Marketing Planning”, Training for Middle Management, CPRAM (บริษัท ซี.พี.ค้าปลีก และการตลาด จากัด), 2009-12
 “Marketing Strategy for Publisher” Watta Classifieds Co., Ltd., Lecturer, 10, 2008
 “Brand Building”, Training for Department of Industrial Promotion (กรมส่งเสริมอุตสาหกรรม) -Thailand, in corporation
with Srinakharinwirot University Thailand, 2008-09
 “Marketing Strategy for helping Thai Kids to have a healthy teeth”, Dental Health Division of Thailand, Annual
Seminar in Songkla, Thailand, Lecturer, 11, 2007
 “Strategic Thinking for Top & Middle Management”, Training, Government Pharmaceutical Organisation (GPO)
Thailand, 6, 2007.
 “Effective Strategic Sales and Marketing”, Training, Government Pharmaceutical Organisation (GPO) Thailand,
5, 2007.
 “Marketing, Consumer Behaviour, and Sales Promotion” Training Program for Metropolitan Electricity Authority,
Lecturer, 22-23 Nov, 2005
 “Managing Marketing Research (Qualitative and Quantitative Research Methodology)”, Honda Thailand ,2001
 “Key Success factors for Thai Fashion”, Micro MBA Program (in corporation with Bangkok Fashion City and
Ministry of Industry - Thailand), Lecturer, 2004
 “Advertising and Promotional Strategy”, Chuo Senko Thailand, 2000
Consulting Experience
 Consultant for Club 21, 2013-Present
 Consultant for Beger Thailand, 2013-Present
 Consultant for 3K, 2013-Present
 Preparing for AEC and its effect - Metropolitan Electricity Authority (MEA), 2012
 Consultant for ‘GMM – Grammy Thailand, 2012-2013
 Consultant for ‘Siam Inter Lock Tek Co., Ltd (Thailand)’, 2009-2011
 Consultant for ‘Thai Plastic Chemical Public Co., Ltd (TPC)’, Thailand, 2008-09.
 Consultant for ‘The Crown Property of Bureau’, Thailand, 2007-09.
 Committee of Thai Australian Association (TAA), Association under the Patronage of H.R.H. the Crown Prince,
2006 - Present
 Consultant to Bangkok Aviation Fuel Services Public Company Limited (BAFS), 2006
 Consultant to the committee of Macro-Economic and International Economic, 2006, Thai Parliament รัฐสภา
 ที่ปรึกษาคณะกลุ่มมิตรภาพสมาชิกรัฐสภาไทยระหว่างประเทศไทย- ออสเตรเลีย, ตั้งแต่ ธันวาคม 2548, รัฐสภา
 Consultant to MetropolitanElectricity Authority (MEA) on Measuring Customer Satisfaction, 2006
Awards/Scholarship/Appointed
 Appointed as Director, Center for Marketing Intelligence Research, Assumption University, 2015-2018
 Appointed as Adjunct Lecturer by Mahidol University, 2015-2016
 Appointed as Editorial Board Journal of the Association of Researchers, The Association of Researchers Thailand,
2015-2017.
 Appointed as Director, Center for Marketing Intelligence Research, Assumption University, 2013-2015
 Appointed as Editorial Board Journal of the Association of Researchers, The Association of Researchers Thailand,
2012-2014.
 Appointed as Board of Committee Thailand Marketing Research Society (TMRS) Thailand, 2011-2014.
 Appointed as Assistant Professor through Assumption University from 14 Aug 2009.
 Appointed as Board of Committee Thailand Marketing Research Society (TMRS) Thailand, 2009-2011.
 Outstanding Teaching Performance at College of Management , Mahidol University, (2006)
 Department of Applied Science Research, University of New South Wales Scholarship (2002)
 Australia Trade Commission Research Grant (2000)

8.  Faculty of Commerce and Economics Research Scholarship (FPRS), University of New South Wales (2001-2003)
 Honours, Assumption University (1995)
Research Interests
 Consumer Psychology & Behaviour, Sensory Marketing,
 Services Marketing, Services Recovery,
 Advertising and Promotional Strategy,
 Brand Loyalty,
 Relationship Marketing, Customer Relationship Management (CRM)
 Cross-Cultural Study
 Advance Qualitative Analysis and Interpretation
 Strategic Marketing
 Integrated Marketing Communication (IMC)
General Publication
 “Managing Services” Journal of KBANK, Thailand, Oct-Dec 2004, vol.1, 29-20
 “Power of Pictures on Packaging”, Business Thai Newspaper, vol. 134 (2004)
 “Designing Attractive Packaging”, Business Thai Newspaper, vol. 138 (2004)
 “Marketer’s Views”, Business Thai Newspaper, vol. 142 (2004)
 “N-Generation”, Business Thai Newspaper, vol. 148 (2004)
 “Improve Services to Increase Customer’s Satisfaction”, Business Thai Newspaper, vol. 158 (2004)
 “Qualitative vs. Quantitative Research” , Business Thai Newspaper, vol. 156 (2004)
 “Product Placement-How to choose” , Business Thai Newspaper, vol. 160 (2004)
 “Nine Things to Remember for Exporter” , Business Thai Newspaper, vol. 164 (2004)
 “Using Research to Pick the Right Brand Name”, Business Thai Newspaper, vol. 168 (2004)
 “Using Price Discount Pros and Cons”, Business Thai Newspaper, vol. 176 (2005)
 “Colour & Marketing”, Business Thai Newspaper, vol. 181 (2005)
 “Marketer’s Views Part II” Business Thai Newspaper, vol. 185 (2005)
 “Service Recovery” Business Thai Newspaper, vol. 189 (2005)
 “Service Recovery for Practitioner” Business Thai Newspaper, vol. 193 (2005)
 “Ambient Marketing”, Business Thai Newspaper, vol. 197 (2005)
 “Situational Analysis for setting Marketing Strategy”, Business Thai Newspaper, vol. 201 (2005)
 “Marketing Plan”, Business Thai Newspaper, vol. 205 (2005)
 “Qualitative Research for Marketing Decision”, Business Thai Newspaper, vol. 209 (2005)
 “Stimulate Purchasing Quantity”, Business Thai Newspaper, vol. 212 (2005)
 “Marketing Planning” Re-printed by SMEs Channel, 2005 www.smeschannel.com/articles.php?articleId=1184
 “Assessment of Cannibalization, Should we launch that new product”, Business Thai Newspaper, vol. 225 (2005)
 “Fashion, Fads, and Marketing”, Business Thai Newspaper, vol. 229 (2005)
 “Marketers’ Views Part III” Business Thai Newspaper, vol. 232 (2005)
 “Is CRM just another CEO’s Play” Business Thai Newspaper vol. 238 (2006)
 “Holistic Marketing” Business Thai Newspaper vol. 243 (2006)
 “Psychology & Marketing Part I” Business Thai Newspaper vol. 246 (2006)
 “Psychology & Marketing Part II” Business Thai Newspaper vol. 249 (2006)
 “Psychology & Marketing Part III” Business Thai Newspaper vol. 251 (2006)
 “Marketing Trap” Business Thai, Newspaper, (2007)
 “Management and Marketing” Business Thai Newspaper (2007)
 “Marketers’ View Part IV”, Business Thai Newspaper (2007)
 “Marketing Trap” Reprinted by สำนักงำนส่งเสริมวิสำหกิจขนำดกลำงและขนำดย่อม (สสว.)
 “Marketer’s Views” Reprinted by สำนักงำนส่งเสริมวิสำหกิจขนำดกลำงและขนำดย่อม (สสว.)
Academic Publication
 Prasongsukarn, Kriengsin and Paul Patterson, “A Model of Service Recovery Across East-West Cultures”,
ANZMAC Conference, New Zealand (2001)

9.  Patterson, Paul and Kriengsin Prasongsukarn, “The Association Between Consumer Demographic Characteristics
and Service Loyalty”, ANZMAC Conference, New Zealand (2001)
 Patterson Paul, Christ Styles, Vinh La, and Kriengsin Prasongsukarn, Success Factors for Importer and Exporter
(SME), Austrade Publication, Sydney (2002)
 La Vinh, Paul Patterson, Chris Styles, and Kriengsin Prasongsukarn, “The pivotal role of personnel in the export
performance of professional services -a qualitative study” ANZMAC Conference, Australia (2002)
 Prasongsukarn, Kriengsin, Paul Patterson, Elizabeth Cowly, and Michael Edwardson, “The Impact of Cultural
Orientation on Post-Recovery Service Satisfaction”, ANZMAC Conference, Australia (2003)
 Patterson Paul, Cowley Elizabeth, and Prasongsukarn Kriengsin, “Service failure recovery: The moderating
impact of individual-level cultural value orientation on perceptions of justice” International Journal of Research
in Marketing, Volume 23, Issue 3, September 2006, Pages 263-277
 Prasongsukarn, Kriengsin and Paul Patterson, “An Extended Service Recovery Model: The Moderating Impact of
Temporal Sequence of Events”, Academy of International Business (AIB), Southeast Asia Regional Conference,
2006
 Prasongsukarn, Kriengsin, The Impact of Cultural Value Orientation: Post-Recovery Service Satisfaction in an
Eastern Context”, VDM Verlag Dr. Muller, Berlin Germany, ISBN 978-308364-2906-1, 2007
 Prasongsukarn, Kriengsin, “Customer Relationship Management: From Theory to Practice”, AU-GSB e-Journal,
Volume 2, Issue 1, June 2009, Pages 17-32
 Prasongsukarn, Kriengsin, Validating The Cultural Value Scale (CVSCALE): A Case Study of Thailand” ABAC
Journal, Volume 29, No.2, May-August 2009, Pages 1-13
 Prasongsukarn, Kriengsin, “Qualitative Research for Marketing”, The Journal of Business Management Research
Conference, Chiang Mai University, Volume 1, Issue 1, Pages I-XV, 2010.
 Sathitwitayakul, Thanapon and Kriengsin, Prasongsukarn,“Relativity of Economic Fundamentals and Fluctuation
of Thai Currency: Spectra Analysis of Thai Baht REER (Real Effective Exchange Rate)” ABAC Journal, Volume
31, No.1, January-Arpril, 2011, Pages 43-54.
 Sathiwitayakul, Thanakorn and Kriengsin Prasongsukarn, “Implementation Steps to Optimize Search Engine
Marketing (SEM) Results for Small and Medium Sized E-Commerce Companies”, ABAC Journal, Volume 31,
No.2, May-August, 2011, Pages 14-26.
 Kriengsin Prasongsukarn, Paul G. Patterson, (2012) "An extended service recovery model: the moderating impact
of temporal sequence of events", Journal of Services Marketing, Vol. 26, issue 7, pp.510 – 520
 Sakidkhwan Nattiwan and Kriengsin Prasongsukarn, “Attitudes, Subjective Norm, and Perceived Behavioral
Control on Intention of Jeans Purchasing: A Study of Youngster 15-25 Years old” The 4th National and
International Graduate Study Conference 2014 “Creative Education”, Thailand.
 Nimha Natsuda and Kriengsin Prasongsukarn, “The Influence of Perceived Service Quality Factors on Customer
Satisfaction and Repurchase Intention of Low-Cost Airlines in Thailand: A Study of Office Worker Bangkok
Area” The 4th National and International Graduate Study Conference 2014 “Creative Education”, Thailand.
 Wu Yun and Kriengsin Prasongsukarn, ”Factors Influencing Chinese Customer’s Loyalty – A Case Study of
Mobile Phone Service Carriers in China”, The 2nd NEU National and International Research Conference 2014
(NEUNIRC2014), “ The Developing Integrated Knowledge Towards the ASEAN Community” May 24, 2014,
KhonKaen, Thailand
 Pattamauksorn Kanyarat and Kriengsin Prasongsukarn, “Shopping on Impulse: Being Emotional or Rational: A
Case Study of Clothes Purchasing in Thailand” The 2nd
National and International Conference 2014 (CASNIC
2014): Inter-disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon
Kaen, Thailand.
 Thitipongsomboon Bordeepong and Kriengsin Prasongsukarn, “An Examination of the Relationship between
Service Quality Dimensions, Overall Internet Banking Service Quality and Customer Satisfaction: A Case Study
of Thailand” The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-disciplinary Research
and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen, Thailand.

10.  Bhumibhunwanun Pimtiporn and Kriengsin Prasongsukarn, “The Relationship between Customers’’ Brand
Awareness and Decision-Making Process for High-Involvement Products in Department Stores: A Case Study of
Luxurious Bed Linin Products in Thailand” The 2nd
National and International Conference 2014 (CASNIC 2014):
Inter-disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen,
Thailand.
 Khamsing Christelle and Kriengsin Prasongsukarn, “The Attitude of Thai Consumer Purchasing Behavior Toward
Counterfeit Fashion Brand Name Products in Thailand” The 2nd
National and International Conference 2014
(CASNIC 2014): Inter-disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct,
2014, Khon Kaen, Thailand.
 Tangkiatlert Lertsak and Kriengsin Prasongsukarn, “Key Factors of Choosing High Performance Motorcycle
Brand in Thailand” The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-disciplinary
Research and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen, Thailand.
 Tanomnirachornchai Preeda and Kriengsin Prasongsukarn, “The Impact of Marketing Mix and Customer
Perception on Brand Loyalty of Chinese Made Commercial Truck: Case Study of DEVA Commercial Truck in
Thailand” The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-disciplinary Research and
Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen, Thailand.
 Chambers Jattana and Kriengsin Prasongsukarn, “The Influence of the Quality of the Physical Environment, Food
and Service on Restaurant Image, Customer Perceived Value, Customer Satisfaction, and Behavioural Intentions”
The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-disciplinary Research and Innovation
for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen, Thailand.
 Sae-Heng Benjarat and Kriengsin Prasongsukarn, “Gender Differs: Assessing a Model of Online Purchase
Intention in E-tail Service: A Case Study in Thailand” The 2nd
National and International Conference 2014
(CASNIC 2014): Inter-disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct,
2014, Khon Kaen, Thailand.
 Chalinrat Ong-Art and Kriengsin Prasongsukarn, “A Study of Factors Affecting White Collar Demand for
Smartphone in Bangkok Thailand” The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-
disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen,
Thailand.
 Rojkonpanichakul Roongroj and Kriengsin Prasongsukarn, “The Impact Factors on Thai Students’ Purchasing
Behaviour of Smartphones” The 2nd
National and International Conference 2014 (CASNIC 2014): Inter-
disciplinary Research and Innovation for Future Sustainable Development of Asia” Oct, 2014, Khon Kaen,
Thailand.
 Khomson Tunsakul and Prasongsukarn Kriengsin, “Movie-induced Tourism: From Concepts to Practice and
Directions for Thailand” Apheit International Journal, Vol. 3, June 2014, pg. 18-27.
 Tippawan Lertatthakornkit and Prasongsukarn Kriengsin, “The Effect of Six Segment Message Strategy Wheel on
Stage of Change in Social Marketing” Apheit International Journal, Vol. 3, June 2014, pg. 28-37.
 Parewa Amornchaiprasit and Prasongsukarn Kriengsin, “Factors brand influencing purchase intention towards
luxury” The 3rd
National Conference on Management and Higher Education: Emerging Trends in Business
Management and Higher Eduction, Oct 26,2015
 Vatcharapong Hengrassamee and Prasongsukarn Kriengsin, “Key factors influencing High-end bicycles
purchasing decision in Thailand” The 3rd
National Conference on Management and Higher Education: Emerging
Trends in Business Management and Higher Eduction, Oct 26,2015
 Manus Maetevorakul and Prasongsukarn Kriengsin, “Consumer response to online grocery shopping” The 3rd
National Conference on Management and Higher Education: Emerging Trends in Business Management and
Higher Eduction, Oct 26,2015
 Rajesh Snigh and Prasongsukarn Kriengsin, “Factors Affecting Adoption of online Services – Case Study of
Digital Banking in Thailand” The 3rd
National Conference on Management and Higher Education: Emerging
Trends in Business Management and Higher Eduction, Oct 26,2015
 Thanapon Tangprakit and Prasongsukarn Kriengsin, “Loyalty towards online games in Thailand” The 3rd
National
Conference on Management and Higher Education: Emerging Trends in Business Management and Higher
Eduction, Oct 26,2015

11.  Tanopwan Tangprakit and Prasongsukarn Kriengsin, “The Decision to Buy Premium Price Products in Thailand:
A Case Study of Organic Food Products” The 3rd
National Conference on Management and Higher Education:
Emerging Trends in Business Management and Higher Eduction, Oct 26,2015
 Wikarn Yanaphatsakul and Prasongsukarn Kriengsin, “Influence of Brand Loyalty on Cosmetics Buying Behavior
of Thai Female Consumers” The 3rd
National Conference on Management and Higher Education: Emerging
Trends in Business Management and Higher Eduction, Oct 26,2015
 Gaan Muthukan and Prasongsukarn Kriengsin, “Are social media replacing traditional media in terms of brand
equity creation in Thailand” The 3rd
International Conference on Inclusive Innovation and Innovative
Management (ICIIIM 2015)
 Lalida Kaweshai and Prasongsukarn Kriengsin, “The Moderating Role of Culture Values on the Relationship
between Role Model and Employees’ Band in the Medium Contact Services” The 3rd
International Conference on
Inclusive Innovation and Innovative Management (ICIIIM 2015)
 Apichaya Siripokakul and Prasongsukarn Kriengsin, “Environmental influence on Consumer’s Purchasing
Intention: A study of Online Store in Thailand” The 3rd
International Conference on Inclusive Innovation and
Innovative Management (ICIIIM 2015)
 Donyawan Yotviriyapanit and Prasongsukarn Kriengsin, “Customer engagement as the moderating variable on
brand engagement and firm’s performance in emerging countries” The 3rd
International Conference on Inclusive
Innovation and Innovative Management (ICIIIM 2015)
 Issariya Phongsiriphat and Prasongsukarn Kriengsin, “A Study of Personality Traits affecting Facebook
Engagement: A Case Study of Popular Facebook Page in Thailand” The 3rd
International Conference on Inclusive
Innovation and Innovative Management (ICIIIM 2015)
 Thykeo Lathtanaphone, Prasongsukarn Kriengsin and Chaipoopirutana Sirion, “Factors affecting customer
loyalty: A case study of BCEL Bank in Lao PDR” Business Management International Conference (BMIC), 2015
 Mon Ei Ei Mi, Prasongsukarn Kriengsin and Chaipoopirutana Sirion, “The Study on Factors Influencing
Customer Satisfaction toward XYZ International Airline in Yangon, Myanmar” The 6th
Interational Conference on
Human Resource and Organization Management and Development (HROMD), 2015