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Ccc Capabilities Presentation Basic 021509 Woapp


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Presentation of professional capabilities, cases and credentials for Cornet Communications Counsel, Inc.

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Ccc Capabilities Presentation Basic 021509 Woapp

  1. 1. Introducing Cornet Communications Counsel
  2. 2. <ul><li>Think/Write (and do) company </li></ul><ul><ul><li>Strategic planning and issues management </li></ul></ul><ul><ul><li>Marketing communications </li></ul></ul><ul><ul><li>Change management communications </li></ul></ul><ul><ul><li>Executive communications </li></ul></ul><ul><ul><li>Business-to-business seminars and events </li></ul></ul><ul><ul><li>Executive and staff education </li></ul></ul><ul><li>Formed 1997 </li></ul><ul><ul><li>Principal – Robert J. Cornet, PhD </li></ul></ul><ul><ul><li>President – Michelle Mannering, PhD </li></ul></ul><ul><ul><li>4 Affiliates </li></ul></ul>Who we are and what we do in brief
  3. 3. Partial list of organizations served <ul><li>For profit </li></ul><ul><ul><li>Diageo Corporate Relations </li></ul></ul><ul><ul><li>Diageo Supply Americas </li></ul></ul><ul><ul><li>Miller Brewing </li></ul></ul><ul><ul><li>Kohl’s Department Stores </li></ul></ul><ul><ul><li>Eli Lilly </li></ul></ul><ul><ul><li>Tillinghast-Towers Perrin </li></ul></ul><ul><ul><li>Conseco Funds Group </li></ul></ul><ul><ul><li>KPMG Peat Marwick </li></ul></ul><ul><ul><li>NBC </li></ul></ul><ul><ul><li>Philip Morris </li></ul></ul><ul><li>Non-profit and educational </li></ul><ul><ul><li>Exempla Healthcare, Denver </li></ul></ul><ul><ul><li>Greater Baltimore Medical Center </li></ul></ul><ul><ul><li>Clarian Health, Indianapolis </li></ul></ul><ul><ul><li>Fordham University Graduate School of Business, New York City </li></ul></ul><ul><ul><li>Butler University, Indianapolis </li></ul></ul>
  4. 4. Strategy and issues management <ul><li>Our communications and issues management programs directly support our clients’ business objectives </li></ul><ul><ul><li>Enabling them to realize their strategic, communications, and marketing goals with both internal and external stakeholders </li></ul></ul>
  5. 5. Cases <ul><li>Our strategy and issues management projects have helped : </li></ul><ul><ul><li>The world’s leading beverage alcohol company gain the understanding and assent of its major stakeholders in the most significant transformation of the US spirits industry since Prohibition, that is, the consolidation of the company’s route to market with strategic distributors </li></ul></ul><ul><ul><li>A major non-profit health care organization mobilize its employees to embrace and implement an enterprise-wide transformation intended to reduce costs and improve service quality </li></ul></ul><ul><ul><li>One of the leading health care systems in Denver defend itself from a hostile takeover by one of its sponsors, through creating a combined direct-contact and web-based grassroots advocacy campaign, supported by dominating media relations; the campaign drew enough support that the system’s “pro” stakeholders actually ran the campaign themselves on behalf of the community. </li></ul></ul>
  6. 6. Marketing communications <ul><li>Our marketing and brand communication programs have enabled for-profit and non-profit organizations to </li></ul><ul><ul><li>Stand out </li></ul></ul><ul><ul><li>Distance themselves from their competitors </li></ul></ul><ul><ul><li>And “connect” with their stakeholders </li></ul></ul>
  7. 7. Cases <ul><li>Our marketing communications projects have helped: </li></ul><ul><ul><li>A leading mid-Atlantic non-profit hospital successfully execute a $30 million capital campaign by creating a compelling case for giving and communicating that case through an equally compelling direct communication program </li></ul></ul><ul><ul><li>A leading mid-western US university move up three places in one year in the annual US News and World Report &quot;Best Colleges&quot; ranking and be rated the third best mid-western university by repositioning the alumni quarterly tabloid as a flagship &quot;image&quot; magazine and targeting college presidents and enrollment managers who are the principal “voters” in the USNWR ranking </li></ul></ul><ul><ul><li>An international consulting firm reposition itself and its brand from being perceived as essentially a benefits consulting company to a company of broad-based business advisors </li></ul></ul>
  8. 8. Change Management Communications <ul><li>Our change management communications projects have enabled organizations to engage their people in supporting major changes in their ways of working by: </li></ul><ul><ul><li>Assessing current stakeholder actions and beliefs </li></ul></ul><ul><ul><li>Developing stakeholder specific messages and activities to drive change </li></ul></ul><ul><ul><li>Evaluating and adjusting our projects in ‘mid-stream’ </li></ul></ul><ul><ul><li>Working collaboratively with other members of the change management team </li></ul></ul><ul><li>We execute these change communication projects through a full range of services, including </li></ul><ul><ul><li>Quantitative and qualitative research to establish benchmarks </li></ul></ul><ul><ul><li>“ Best Practices” research </li></ul></ul><ul><ul><li>Collaborative strategy creation </li></ul></ul><ul><ul><li>Full “turn key” communication execution </li></ul></ul><ul><ul><ul><li>Newsletters </li></ul></ul></ul><ul><ul><ul><li>Team building Events </li></ul></ul></ul><ul><ul><ul><li>Websites </li></ul></ul></ul><ul><ul><ul><li>Briefings </li></ul></ul></ul><ul><ul><ul><li>Poster campaigns </li></ul></ul></ul><ul><ul><ul><li>White papers </li></ul></ul></ul><ul><ul><ul><li>Brochures </li></ul></ul></ul>
  9. 9. Cases <ul><li>In our change management engagements, we have: </li></ul><ul><ul><li>Developed the communication strategy and produced all communications, including newsletters, for a major initiative to improve efficiency and productivity in the North America plants of the world’s leading spirits producer </li></ul></ul><ul><ul><li>Helped a major non-profit health care organization mobilize its employees to embrace and implement an enterprise-wide transformation intended to reduce costs and improve service quality </li></ul></ul><ul><ul><li>Developed the communication strategy to successfully introduce a new SAP system that affected every financial aspect of the beer and wine business of the leading total beverage alcohol company in the USA, after an earlier communication effort in the spirits side of the business had failed to mobilize and motivate employees to accept this change </li></ul></ul><ul><ul><li>Created the change management program to increase plant safety in the packaging and production operations of the leading spirits company in North America at ten of its major plants </li></ul></ul>
  10. 10. Executive communications <ul><li>We create a systematic plan to place executives on key speaking platforms as well as to place executive opinion articles in leading magazines and newspapers </li></ul><ul><li>Then we execute the plan by helping executives find the right words and right ideas to advance their interests through </li></ul><ul><ul><li>Speechwriting </li></ul></ul><ul><ul><li>By-lined articles </li></ul></ul><ul><ul><li>Op-eds </li></ul></ul><ul><li>We also provide speech coaching </li></ul><ul><ul><li>Including how to handle hostile audiences successfully </li></ul></ul>
  11. 11. Cases <ul><li>In our engagements, we have helped: </li></ul><ul><ul><li>The North American operations of the world’s leading premium drinks company design and script all executive presentations for its first-ever national sales conference </li></ul></ul><ul><ul><li>The CEO of a leading brewer launch his change agenda with all of his company’s major stakeholders through a 12-month program of in-person speaking </li></ul></ul><ul><ul><li>The CEO of a leading consulting company testify before a US Senate taskforce on workforce change </li></ul></ul><ul><ul><li>The head of the Enterprise Risk Management Practice of the leading insurance and financial institutions strategy consultancy articulate the firm’s unique approach to integrated risk management in a series of articles that raised awareness of the practice and generated new business </li></ul></ul><ul><ul><li>An international consulting company maintain its “thought leadership” in the industry by developing the editorial strategy and produced all copy for its bi-annual briefing report on the competitive state of the property-casualty insurance industry </li></ul></ul>
  12. 12. Seminars and events <ul><li>For many profit and non-profit organizations, one of the most effective ways for them to demonstrate their value to stakeholders is by having stakeholders experience that value in seminars and conferences </li></ul><ul><li>These events showcase the organization’s intellectual capital in unique formats </li></ul><ul><li>The goals of the seminars are to be lively, distinct, useful -- and on-strategy </li></ul>
  13. 13. Cases <ul><li>Our seminars and events have helped: </li></ul><ul><ul><li>Fordham University's Graduate School of Business enhance its reputation as a rising business school with a signature specialty in corporate governance through a live, video-taped, take-over simulation that featured Carl Icahn, Jesse Jackson, Fred Joseph of Drexel and Robert Anderson, former CEO of ARCO </li></ul></ul><ul><ul><li>Butler University position itself as a center of international studies by hosting a major address by former Soviet Premier Mikhail Gorbachev </li></ul></ul><ul><ul><li>An international consulting company establish its credibility as a leader in workforce change through a series of innovative seminars featuring North American corporate leaders and former US secretaries of labor Ray Marshall and Bill Brock </li></ul></ul>
  14. 14. Executive and staff education <ul><li>We design and teach seminars and workshops to improve the communication effectiveness of senior executives and communication staffs </li></ul><ul><li>We also provide one-on-one coaching in writing and communications strategy </li></ul><ul><li>And we help executives customize, design, and teach their own seminars and workshops to their staffs </li></ul><ul><li>In addition, the firm’s leaders have been university professors with extensive teaching experience in communications </li></ul>
  15. 15. Cases <ul><li>Our programs have helped: </li></ul><ul><ul><li>Senior leaders of a major pharmaceutical company build bridges with hostile and skeptical audiences </li></ul></ul><ul><ul><li>Communication staff hone their skills at “writing on message” during a strategic repositioning of their hospital system </li></ul></ul><ul><ul><li>Communication staff develop strategic planning skills based on the principles of stakeholder relationship management </li></ul></ul><ul><li>And as university professors: </li></ul><ul><ul><li>Dr. Cornet helped develop Fordham University's MBA in communications and media management </li></ul></ul><ul><ul><li>Dr. Mannering was an award-winning teacher in Butler University’s intensive writing program </li></ul></ul>
  16. 16. Credentials <ul><li>Robert J. Cornet, PhD </li></ul><ul><li>Dr. Cornet is a senior communications strategist and consultant with more than 30 years experience. He has helped organizations succeed by creating innovative solutions to their marketing, communication and relationship issues, solutions grounded in research and a clear understanding of the fundamental causes of those issues. His clients value his quick grasp of their business goals and ability to define communications strategies that directly advance those goals through well-calibrated communication tactics. </li></ul><ul><li>During his career Dr. Cornet has been the principal in his own communications firm (1997 to present;1987-90); the Executive Director of University Relations at Butler University (1996-97); the Director of Communications at Towers Perrin (1990-96); an Associate Professor of Business and the Managing Director of the Academy for Corporate Governance at Fordham University (1987-90); Vice President for Corporate Affairs at NBC (1980-87); manager of editorial services for Philip Morris Companies and Miller Brewing (1978-80); Communications Officer for Hamilton County, Tennessee, Government (1975-78); and assistant professor of English at the University of Tennessee at Chattanooga. </li></ul><ul><li>Dr. Cornet holds a PhD in English from the Pennsylvania State University and BA and MA degrees in English from Florida State University. </li></ul>
  17. 17. Credentials 2 <ul><li>Michelle Mannering, PhD </li></ul><ul><li>Dr. Mannering is a writer, editor, teacher, scholar, and public historian with more than 20 years experience at fostering communication and helping other writers find their own, most powerful voice. During her career, she has been both the senior articles editor and book review editor of the American Historical Review, the oldest and most prestigious journal of history in the country. Writers for the Review have valued her distinct ability to help them articulate their arguments with clarity, persuasion, and force. She brought those same skills to book authors published by the Indiana University Press, where she served as a free-lance copy editor, as well as to students at Butler University where she participated in the Intensive Writing program. Students at Butler and Indiana University honored her with five awards for teaching excellence. </li></ul><ul><li>A specialist in U.S.-Native American relations and U.S.-Middle East relations, her own publication includes editing and contributing to Always a People: Oral Histories of Contemporary Woodland Indians; “Mary Crow Dog: A Story of the American Indian Movement and the United States,” published in The Human Tradition in America since 1945 ; “Colonialism, Nationalisms, and Identities in Egypt,” delivered before the American Ethnological Society; and “Indigenous Resistance at the United Nations: The U.S., Egypt, and the UN,” delivered before the Indiana Association of Historians. </li></ul><ul><li>Dr. Mannering speaks frequently to community, civic, and professional organizations on the U.S. and the Middle East and has served as the Executive Director of the Midwest Association of Middle East and Islamic Studies. She holds a PhD in history from Indiana University and an MA and BA, magna cum laude, in history from the University of North Texas. </li></ul>