1. PERSONAL SUMMARY
I'm an avid social media user & enthusiast, an on-the-go
traveling photographer, a travel blogger & contributor, a
networker and a graphic designer by passion.
Each thing I passionate about have led me to more than 8
years experience in hospitality business, focusing on creative
public relation, social media management and integrated
marketing communication.
I am a fast learner, efficient, tech-savvy, creative and
passionate. And look forward to advance in the new era of
marketing communication in either hospitality business or
other field of businesses.
WORK EXPERIENCE
SWISS-BELHOTEL MANGGA BESAR – Jakarta
MARKETING COMMUNICATIONS MANAGER
August 2014 – present
Responsible to maximize brand awareness of a 4-star international
hotel with 246 rooms, 3 F&B outlets; located in business &
entertainment area.
Duties:
• Maintain corporate identity manual in all collaterals
(printed & digital)
• Budget planning for marketing efforts (monthly, yearly)
• Maintaining and maximizing media relations to build
brand awareness and hotel exposures
• Responsible for all outgoing press releases and hotel news
• Social media management for 3 hotel accounts:
Facebook,Twitter & Instagram to build hotel brand
awareness and spread news/promotion
• Supervising and organizing marketing/promotion events
• Organizing CSR
• Prepare and implement marketing strategy
(monthly & yearly)
SWISSCONTACT INDONESIA – Jakarta
SENIOR PUBLIC RELATIONS & MEDIA OFFICER
February 2014 – July 2014
Responsible for all publications and reporting of the program to all
donors as well as media publication
Duties:
• Visiting program location (Sumatra & Sulawesi) on regular
basis for PR purposes
• Creating complete field report by gathering field data;
photographs, information and statistics
• Designing reports for program
• Writing program success stories
• Event organizing and reporting
Yani Rihasti
Suhastra
Marketing
Communications Manager
AREA OF EXPERTISE
Hospitality Industry
Marketing Communications
Public Relations
Advertising
Copywriting
Marketing Strategy
Media Relations
Social Networking
Social Media Management
Event Management
Corporate Social Responsibility
Customer Service
Photography
Graphic Designs
Travel Writing
Budget & Planning
Multimedia
COMPUTER SKILLS
VHP Hotel Program
Fidelio
Opera Hotel
Adobe Creative Suite 6
Microsoft Office
Adobe Premiere
Flash MX
LANGUAGE SKILLS
Native Indonesian
Active Spoken & Written English
INDEPENDENT COURSES
Graphic Design
Digital Imaging
General English
Public Speaking

2. THE PARK LANE HOTEL – Jakarta
ASSISTANT PUBLIC RELATIONS MANAGER
May 2013 – January 2014
Responsible to maximize brand awareness of a 5-star hotel with
280 rooms, 2 F&B outlets; located in the golden triangle business
area.
Duties:
• Designs all collaterals (printed & digital)
• Social media management of 3 accounts: Facebook,
Twitter, Instagram
• Taking photographs for promotional and events
• Maintaining and developing media relations for maximum
exposure
• Maintaining hotel website and database newsletter
• Administrations and news distributions
PUBLIC RELATIONS EXECUTIVE
October 2011 – April 2013
SALES & MARKETING SECRETARY
March 2011 – September 2011
THE UBUD VILLAGE RESORT & SPA – Ubud, Bali
SALES & MARKETING COMMUNICATIONS EXECUTIVE
July 2009 – February 2011
Responsible for all publications and reporting of the program to all
donors as well as media publication
Duties:
• Designs all collaterals (printed & digital)
• Social media management of 3 accounts: Facebook,
Twitter, Instagram
• Taking photographs for promotional and events
• Maintaining and developing media relations for maximum
exposure
• Maintaining hotel website and database newsletter
• Administrations and news distributions
THE ELYSIAN BOUTIQUE VILLA HOTEL – Seminyak,
Bali
MARKETING COMMUNICATIONS EXECUTIVE
August 2008 – July 2009
Responsible for all publications and reporting of the program to all
donors as well as media publication
Duties:
• Designs all collaterals (printed & digital)
• Taking photographs for promotional and events
• Maintaining and developing media relations for maximum
exposure
• Maintaining hotel website
• Administrations and news distributions
PERSONAL ASSISTANT September 2007 – August 2008
ORGANIZATION ACTIVITIES
Member of H3 Jakarta
Member of Fiksimini JKT
VOLUNTEERING
ADB Conference 2009, Bali
ICAPP 2009, Bali
Koin Sastra 2001, Jakarta
PUBLICATIONS
Baluran, Benar-Benar Rasa Afrika
di Pulau Jawa – Detik Travel
Mari Pusing-Pusing ke Melaka –
Wego Indonesia Travel Desk
Asyik! Bisa Coba Kostum Romeo &
Juliet di Helsinki Theatre Museum –
Detik Travel
Menjadi Aktor Dadakan di Theater
Museum Helsinki – Wego Indonesia
Travel Desk
Sehari Semalam Menikmati
Cantiknya Melaka – Detik Travel
Tony Wheeler: Empat Dekade
Kecanduan Traveling – Wego
Indonesia Travel Desk
6 Tips travel Writing Dari Pendiri
Lonely Planet – Wego Indonesia
Travel Desk
Nusa Lembongan: Bali Era 80-an –
Wego Indonesia Travel Desk
Menebus Dosa Lewat Perayaan
Thaipusam – Wego Indonesia Travel
Desk
Mau Dapat Tiket Murah? Ini
Tipsnya! – Wego Indonesia Travel
Desk
PERSONAL DETAILS
Yani Rihasti Suhastra
Jl. Kayu Mas Tengah VIII
Blok V No. 329
Pulo Gadung, Jakarta Timur 13260
M. 0813 1990 5088
0813 1165 6784
E. aya.suhastra@gmail.com
Linkedin : Aya Suhastra