1. Raquel DeSantis
230 City Blvd. West #302| Orange, CA
(303)870-7260 rockydesantis6@gmail.com
HIGHLIGHTS
• Managed the social media for Anime Expo - a yearly event in Los Angeles that has over 300,000 peo-
ple in attendance over four days, and a $64 million impact on the city
• Creation of a Twitter campaign for Anime Expo in 2014 - still being used today- 5 mil + impressions
• 4 years of marketing experience
• Created a 55 page Entertainment Marketing plan for a Student Film, For Old Time’s Sake, that is being
implemented as the film is being submitted to several film festivals.
• Project managed a team of four to create a 50 page Public Relations and Brand overhaul booklet for
the Newport Theatre Arts Center that included press releases, special event plan, sample articles, target
audience research and more.
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EXPERIENCE
Newport Theatre Arts Center, February 2016-May 2016
Public Relations Campaign Manager- Partnership with Chapman University
• Created a Public Relations campaign booklet for the staff at Newport Theater arts center de-
signed to increase attendance to shows.
• Includes but not limited to press kit, rebranding strategy, plans for special event, sample arti-
cles, news releases, press releases
• Led team of four individuals in the creation of this booklet
!Student Film- For Old Time’s Sake, February 2016- May 2016
Head of Entertainment Marketing- Partnership with Chapman University Digital Arts Majors
• Collaborated with production team of the film to create a unique marketing plan
• Created of promotion materials for student film
One sheet, DVD case, business cards, billboard
• Created of B2B plan for release of the film: Target distributors, areas for research, pre-screen-
ing strategy
• Created film festival strategy: Target film festivals, festival marketing strategy, etc.
• Created Consumer strategy: Identified competition, planned release date, market research, me-
dia plan, sample pitches, etc.
!Society for the Promotion of Japanese Animation, March 2014- Present
Assistant Division Manager of Interactive Events, December 2015-Present
• Helped to coordinate 3 sponsored parties and events inside of our lounge space
• Budgeted and managed 8 different departments consisting of roughly 210 volunteers
• Assisted in the creation of a brand new interactive space called Night Cafe which sold 90% of
its tickets during its first year.
• Coordinated with Marketing on how Interactive Events were to be promoted on social media
• Wrote copy for all Interactive Event pages on Anime Expo website
• Collaborated with representatives from PR firm, “Blaze”, on what should and should not be
included in press releases as well as press promotion of Interactive Events
Entertainment Group Coordinator, August 2015- December 2015!
• Assisted 5 different department heads as well as the division manager in day to day activities
and planning for future events
• Rewrote all of the copy for the entire Anime Expo website which gets 2.3 million views, high-
lighting the pages run by the Entertainment division
• Archiving Guest Relation information
• Guest relations research in order to help revive the Ambassador program for Anime Expo
Customer Service Coordinator, June 2015- August 2015
• Bridged the gap between Marketing and Entertainment Departments to make sure Entertain-
ment’s events were getting the coverage they needed
• Manager for at-convention Social Media Team and video team for Anime Expo 2015
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2. Raquel DeSantis
230 City Blvd. West #302| Orange, CA
(303)870-7260 rockydesantis6@gmail.com
!Society for the Promotion of Japanese Animation, March 2014- Present (Continued)!
• Attended to hundreds of Customer Service inquiries daily
Marketing Coordinator Intern- March 2014-July 2015
• Manager for at-convention Social Media Team and Video production team for Anime Expo
2014 and 2015
• Integrated Youtube and Instagram videos more effectively into the organization’s social media
platform by overseeing the development of informational videos, promotional videos, and daily
wrap ups
• Crisis control for day to day issues including but not limited to registration being halted for 4
hours, attendee to attendee harassment issues, lost children, attendee to volunteer miscommuni-
cations, upset press, and upset industry partners.
• Created a twitter campaign that is still used by the Marketing team today
• Working with guests, companies, and industry professionals from Japan and the US to ensure
that their brands were established and well represented on Anime Expo Social Media
!Phi Sigma Sigma Epsilon Delta Chapter, September 2012-September 2015
Risk Management Chair- January 2015- September 2015
• Crisis management when emergency situations faced the chapter, including hospitalization of a
chapter member.
• Managing the safety of the chapter during events
Public Relations Committee Member- September 2012-December 2014
• Assisted with creation of 25th anniversary celebration.
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EDUCATION
Chapman University 2016
GPA of 3.56
• Bachelor of Arts in Screenwriting
• Bachelor of Arts in Public Relations and Advertising
Relevant Courses
• 2012: Principles of Public Relations, Principles of Advertising
• 2013: Storytelling strategies, Desktop Publishing,Copy Writing, Internet Communications,
Intro to Digital Media
• 2014: Fundamentals of Marketing for Non-Majors
• 2015: Public Relations Case Studies, Media Relations, Entertainment Marketing,
PR Campaigns
!University of Roehampton (Semester Abroad) - London Fall 2014!
• Focus in London Culture Studies: Pop culture, Literary history, Cultural history
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AWARDS/HONORS
Society for the Promotion of Japanese Animation: Anime Expo
• Award in 2014 for work on Convention Twitter Campaign
• Award in 2015 for management of the convention social media team
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SKILLS
• Proficient in Microsoft Office Suite, Adobe InDesign, Adobe Photoshop, and Keynote
• Proficient in WordPress, Twitter, Facebook, Facebook Pages Manager, Tumblr, Vine, Insta-
gram, Youtube, Pintrest, Hootsuite, Google Analytics, Google Drive, Shiftboard, Teamwork and
Shiftboard Desk
• Proficient in conversational and casual written Spanish
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