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Resume of Jean Christophe ROBLES


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Resume of Jean Christophe ROBLES’ career path, experience, skills and achievements as a vastly experienced and widely travelled, multilingual tourism professional.

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Resume of Jean Christophe ROBLES

  1. 1. From my LinkedIn profile : Jean Christophe ROBLES ESPINOSA“Jean Christophe is a man with Flat 6, 119 Tankerton Road CT5 2AN – WHITSTABLE , KENT – UNITED KINGDOMvision and a wide variety of M : +44 (0)7876 742 906 | Skype : chris.robles50skills that he applies in an E : manner withprecision, certainty, andadroitness. He is excellent in Senior level Tourism Professionalsocial interactions both Destination Marketing – Tour Operations – Frontline Client Relationspublicly and in the office, and _________________________________________________________________his multilingual skills and longexperience working in Highly experienced and widely traveled marketing, sales, operations and frontlinemulticultural environments professional with experience in government, private sector and as an independent worker,make him invaluable in his and who has consistently delivered high quality work to his employers, through a methodicalfield. He is as comfortable approach to achieving tasks and objectives, a keen eye for detail, a strong work ethic and aleading a project as he is being sharp mind that has resulted in high client satisfaction when in the frontlines, significantpart of a team effort, and his improvements in results, market penetration and operations when working for private or government organizations, and production of quantities of academic level written analyticalquick inventive mind and promotional documents, texts, brochures and presentations.understands and findssolutions to obstacles quicklyand effectively. I would highly Skills / Expertise / Experiencerecommend him as a powerfulplacement in any posting.” Performance Booster – Led Marketing Team to increase visitor arrivals to- Randy Raine-Reusch, destination by an average of 12% year-on-year betweenArtistic Director, Rainforest 2003 and 2011World Music Festival Significantly increased destination uptake in wholesaler brochures across markets, and destination awareness“Jean Christophe is a highly through destination features across all mediadedicated and skilled Directorof Marketing. He created very Strategic Thinker – Developed yearly marketing and media plans and longeffective and targeted term business plans, establishing marketing strategies,marketing campaigns working market positioning and segmentation, delivering sharpwith relevant stakeholders analyses of market trends, assessments of affecting factors and producing detailed statistics and performance matrixessuch as The Empire Hotel &Country Club.” Great Communicator – Worldly and knowledgeable social networker who delivers- Anne Busfield, General highly rated presentations, is media friendly, is forthcomingManager, The Empire Hotel & with off the cuff interviews, gives convincing marketingCountry Club pitches during sales calls, road shows , in business meetings or on stand during trade fairs, and is a world class Tour Guide“It was a pleasure working Prolific Writer – Written, designed and/or edited tour programs for Tourwith Jean Christophe. I Operators, destination brochures, media information kits,enjoyed exchanging tourism articles, analytical reports, position papers, Boardprofessional views with him; documents, speeches, interviews, welcome messages, presentation texts, advertisement copy, website contents andhis deep cultural insight and terms of reference and job specifications for tenderstrong creative intuition documents for branding exercises, promotional materialscontributed to the success of production and outsourced service providersall our campaigns and actions.I can only recommend him as Multicultural – French citizen of Peruvian ancestry, grew up, lived and/ora valuable asset to any worked in a dozen countries in Europe, America, Africa andtourism or hospitality Asia, and visited many more on five continentscompany.” Multilingual – Speaks with practically native fluency English, French,- Gabrielle Alam, Managing Spanish and Italian, and has a good basic knowledge ofDirector, Eyes2market UK Ltd Malay, as well as some notions of German, Portuguese and Thai
  2. 2. Jean Career PathChristopheROBLES DIRECTOR OF MARKETING & PROMOTION (2003 – 2012)ESPINOSA Brunei Tourism Development Department – BSB , Brunei Darussalam(Page II) Joined in 2003 as Tourism Expert, and from 2006 to 2012, as Director of Marketing & Promotion, in charge of planning, developing and implementing the marketing strategies and initiatives to enhance Brunei’s position as a tourist destination in South East Asia and to grow visitor arrivals, revenue and length of stay, as well as to advise the Department on tourism related issues. Key Responsibilities Day to day direction and management of the Marketing Division, assigning duties and areas of responsibility, monitoring performance and transferring skills to a staff of 5 Officers, 1 Assistant Officer and 2 Project Supervisors Planning, preparing and implementing the marketing and promotional activities within the planned Budget of about US$3.5 million yearly Coordinating marketing activities with local and overseas industry partners, and with appointed marketing representation offices in China and Australia Coordinating public relations and media activities, writing press releases and press materials, monitoring brand integrity and production of promotional materials Coordinating and supervising online and new media marketing activities Coordinating and planning attendance at industry fairs and trade affairs Compiling and analyzing statistics, KPI and industry data, monitoring market trends and intelligence, producing reports, analyses and position papers for higher management DIRECTOR OF MARKETING & PROMOTION (1995 – 2003) Sarawak Tourism Board – Kuching , Sarawak - Malaysia Joined in 1995 at the formation of the Tourism Board as Marketing Executive, later promoted to Marketing Manager and then Director of Marketing & Promotion, establishing the working parameters and the distinctive operating style of this multiple award winning organization and was in charge of planning, developing and implementing the marketing strategies and initiatives to enhance Sarawak’s position as a tourist destination within Malaysia, Borneo and South East Asia, and to grow visitor arrivals, revenue and length of stay, as well as to advise the Board on tourism related issues. Key Responsibilities Vastly similar to the above responsibilities with Brunei Tourism, but supervising a staff of 4 Marketing Executives and 3 Assistants, coordinating with overseas offices in Germany, Italy and Australia, managing a budget of about US$2 million yearly and having a heavier travel schedule to attend trade fairs and conduct road shows MARKETING EXECUTIVE / OPERATIONS MANAGER (1993 – 1995) Interworld Travel – Kuching , Sarawak - Malaysia Joined in 1993 to help refine and improve the operations side of this family run inbound tour operator, and to develop their marketing activities, particularly in Europe. Key Responsibilities Marketing the company services to wholesale Tour Operators in Europe Managing client data base, communicating with clients and following up on requests, bookings and preparation of itineraries Designing and writing the tour programs brochures and leaflets FREELANCE TOUR GUIDE, TOUR LEADER AND INTERPRETER (1985 – 1993) Various leading Tour Operators / Club Med – Hong Kong and Malaysia Worked as one of the most in demand multilingual tour guides in Hong Kong and Malaysia, occasionally doing interpretation work, and leading Club Med tour groups in Malaysia and Singapore in 1992 and 1993. Key Responsibilities Delivering accurate, educational, insightful and entertaining tour commentaries to visitors from all countries, in groups of all sizes and from all backgrounds, including VVIPs, and interpreting for business people and officials G.O. EXCURSIONS / TOUR LEADER (1982 – 1985) Club Med – Paris , France / resorts in Tunisia, Mexico, Senegal, Morocco, Haiti, Italy Joined the Club Med Excursions service in 1982, underwent a 2 month intensive Tour Guide and Tour Leader training in Tunisia, and then worked as G.O. Excursions in several Club Med resorts, consistently achieving over 90% guest satisfaction returns on tours conducted. Key Responsibilities Conducting, leading and guiding day trip to week long excursions and circuits Promoting and selling tours to resort guests and doing pre-departure briefings Public and guest relations, stage performances and entertaining guests
  3. 3. Jean Christophe ROBLES ESPINOSA (Page III)From my LinkedIn profile : Other Work Experiences“JCR is a long term contactwho is very professional in all Tour Representative – Worked briefly for Canadian Tour Operator Mirabelle Tours asthat he does. I can thoroughly Tour Representative for their clients in Punta Cana, Dominicanrecommend him.” Republic- Paul Flackett, Managing Hotel Receptionist – Worked over a summer season at the Front Desk of the family runDirector, IMEX Hotel Treviso, in Jesolo Lido, Italy Company Owner – Created and co-managed for a year Archeo Tours, a very niche“A mentor, leader and a great tour operation in Lima, Peru, specializing in educational tours tofriend” remote archaeological sites in the Andes mountains near Lima, using Land Rovers, horses and sleeping in rudimentary- Geoffrey Lee, Tourism accommodationOfficer, Sarawak Tourism Sales Person – Worked for brief periods in several sales positions in direct retailBoard sales, door to door publishing sales and telemarketing, in France, Italy and Spain“Chris has been wellacquainted with me and is one Training / Knowledge / Computer Skillsof my first contacts in Bruneiwhen UNWTO approached the C.E.C.E.L.E. (Centre d’Études du Commerce Extérieur et des Langues Étrangères, Paris - France)country. Chris is an efficient – Certificate sanctioning a course in External Commerce and Foreign Languages, followed by aworker with amicable practical training in tour operations at the CTV –CEDRI Tour Operator and Incentive House, in Paris –character.” France- Jing Xu, Director, UNWTO WFTGA (World Federation of Tourist Guide Associations, Nicosia, Cyprus based)World Tourism Organization – Certified Tour Guide and Trainer (Part I & Part II Train the Trainer Course, delivered in BSB – Brunei Darussalam)______________________ o Attended various courses, seminars and training on marketing techniques, computer use and work efficiency improvementSOCIAL SITES : o Fluent in spoken, read and written English, French, Spanish and ItalianLinkedIn o Proficient in use of Microsoft Office suite, early user of Internet, social networking sites and e-marketing toolsristopheroblesFacebook Recognitions /  Winner of the 2006 IMEX Academy Award for the Asia - Pacific regionFULL ONLINE C.V. (SLIDE  Creative inspiration behind the multiple award winning Sarawak trade fair pavilionSHARE PRESENTATION) :  Chairman of the Organizing Committee of the 2001 Rainforest World Music Festival in Santubong , Sarawak – Malaysia, and Head of Selection Committee from 1998 to  Secretary of the TRAVEX Committee of the 2010 ASEAN Tourism Forum in Jerudong, BruneistopheRobles/curriculum- Darussalamvitae-of-jean-christophe-  Secretary and member of various organizing committees for work related sport and culturalrobles-latest-update- events, strategic plans and ISO certification processes14188861 Qualities / Interests  Dedicated, committed, pro-active, independent, objective oriented, high integrity  Meticulous, thorough, perfectionist, grounded in reality, credible  Excellent interpersonal skills, worldly, adaptable, leads by example, mentors  Travel, geography, history, scientific news, current events, social issues, general knowledge  Reading, music, movies, world cultures, exploring new horizons, discovering  Motorcycle riding since teen years, owned 20 motorbikes over the years  Good and “exotic” food, believes that life is meant to be enjoyed