Sales Pitch

1. YOUR NEEDS, OUR KNOWLEDGE,
A SOLUTION TOGETHER
Lisa Decock
Johnny Joergensen
Martin Malakov
Ádám Vígh
Optimization
Academy
By
Solar

2. AGENDA
 Problem
 Concept idea
o Main selling points
o Target market
 Implementation
 Goals
 Future possibilities

3. PROBLEM
“How to move Solar School to a high-end position, as an
independent service which can be purchased even if you are
not an existing customer?”

4. CONCEPT IDEA
OPTIMIZATION
ACADEMY
BY
SOLAR
Video
Live
Online
Webshop
Resource
Archive
(forum)
Product
Intro
Courses
Intro
Tutorial
Courses
(offline,
broadcast)
Offline
courses
recorded
Ressource
Archive
(forum)

5. MARKET & TARGET GROUP
SME
INSTALLERS INDUSTRY

6. SELLING POINTS
 ACCESSABILITY
 Always available
 Do it whenever and where ever
 Only content you want
 COST EFFECTIVE
 Customizable
 Time efficient
 Independent
 PROFESSIONAL
 Experience
 Mutual benefits
 Customer focus (your needs, our knowledge, a solution together)

7. SUBSCRIPTION MODELS
Free Subscription Program
Access to E-learning Materials YES* YES LIMITED
Full Program Courses
NO LIMITED YES
Live Lectures
NO* YES LIMITED
Pay Per View Materials
YES INCLUDED YES*
Forum (Resource Archive)
NO YES LIMITED
* At additional costs

9. IMPLEMENTATION
ACADEMY Human
Resources

10. HUMAN CAPITAL
LECTURERS IT MARKETING
RESPONSIBILITIES - Learning points
- Quality assurance
- Website management
- Content management
- Handle cameras
- Webdesign
- Content creation
- Advertise
- Handle cameras
PERSONNAL SKILLS - Showmanship
- Experience
- Technical knowledge
- Web-building
- Video editing
- Livestreaming
- Manage video content
- Online advertisement

11. EQUIPMENT
ACADEMYEquipment

12. EQUIPMENT

13. AWARENESS
ACADEMY Awareness

14. AWARENESS
 ONLINE
 SEO
 Social media
 OFFLINE
 Industry conventions
 Educational conferences

15. IMPLEMENTATION
ACADEMY
HR
EquipmentAwareness

16. CUSTOMER PROSPECTIVE
 PRICE
 QUALITY
- 720p - 1080p
- Supervised by lecturers
 TIME
- 24/7 access
- 45-60 minutes per video
PER VIEW MONTHLY QUARTERLY BIANNUALY PACKAGE
50 DKK 250 DKK 625 DKK 1250 DKK Variable
 BRAND
 PARTNERSHIPS
- Storage provider
- SEO provider
- Experienced
- Independent

17. GOALS

18. 2 YEAR PLAN

19. FUTURE MARKET EXPANSIONS
Scandinavia
(Launch)
Northern
Europe
(Current)
Germany
(New)
UK
(New)

20. FUTURE SEGMENTS
SME
INSTALLERS
INDUSTRY
LACEDUCATIONAL
AMU
TECHNICAL SCHOOL
DTU
INDUSTRY

21. SUMMARY
 WEAKNESSESS
• Earn customer trust
• Tied to the offline lecturers
• Medium-high entry barrier
 OPPORTUNITIES
• Developing trend
• Easy to expand
• Cross-Platform
 THREATS
• „Free” competitors
• Developing trend
 STRENGHTS
• Supplier independant
• Sustainable profit margin
• Low cost

23. THANK YOU FOR LISTENING