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Customers in Los Angeles Using
Targeted Advertising
Consumers who have already purchased a product or service may be part of a captive
audience. They are demographic, focusing on demographics such as race, income
level, and sex. They can also be psychographic, focusing on consumer values and
beliefs, personality and attitude, lifestyle choices, and hobbies.
Focusing on Social Media
Advertisements may be targeted to specific audiences
through social media targeting, which uses broad
targeting criteria such as geotargeting, behavioral
targeting, and socio-psychographic targeting. Advertisers
can target consumers who have shown an interest in
particular subjects by taking into account their media
consumption patterns.
For example, the Facebook surveillance system keeps a
large amount of user information. As a result, targeted
goods are tailored to particular consumers based on their
preferences, historical viewing activity, and location.
Because a person's social media profile contains all of
their interests and 'likes,' it's simple to find them all using
their social media profiles.
Mobile Devices
Since the early 2000s, online and mobile advertising has
been a mainstay. The ability of mobile devices to transmit
location and time information, as well as interest data,
allows advertisers to offer more specific marketing to
certain people. Advertisements may now be tailored to
their schedules and changing circumstances in which they
operate thanks to advances in technology.
Geolocation and Geography Targeting
This type of advertising is based on a user's geographic location. IP addresses may be
utilized to determine a person's physical location, and this information is typically
expressed using ZIP codes. The user's locations are then stored in static profiles so
advertisers can target certain people depending on their physical location.
Because they are a type of mobile information service that allows spatial and temporal
data transmission, location-based services (LBS) can be utilized for commercial purposes.
This data may be accessed using applications that provide access to geographical
information. If a user clicks on this sort of targeted advertising, for example, they might
see a list of nearby activities such as restaurants or stores. However, while utilizing
location-based services for advertising might improve the efficacy of ad delivery, it raises
privacy concerns for the user.
THANK YOU
PRESENTED BY – DIGITAL PILOTO

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Customers in Los Angeles Using Targeted Advertising.pptx

  • 1. Customers in Los Angeles Using Targeted Advertising Consumers who have already purchased a product or service may be part of a captive audience. They are demographic, focusing on demographics such as race, income level, and sex. They can also be psychographic, focusing on consumer values and beliefs, personality and attitude, lifestyle choices, and hobbies.
  • 2. Focusing on Social Media Advertisements may be targeted to specific audiences through social media targeting, which uses broad targeting criteria such as geotargeting, behavioral targeting, and socio-psychographic targeting. Advertisers can target consumers who have shown an interest in particular subjects by taking into account their media consumption patterns. For example, the Facebook surveillance system keeps a large amount of user information. As a result, targeted goods are tailored to particular consumers based on their preferences, historical viewing activity, and location. Because a person's social media profile contains all of their interests and 'likes,' it's simple to find them all using their social media profiles.
  • 3. Mobile Devices Since the early 2000s, online and mobile advertising has been a mainstay. The ability of mobile devices to transmit location and time information, as well as interest data, allows advertisers to offer more specific marketing to certain people. Advertisements may now be tailored to their schedules and changing circumstances in which they operate thanks to advances in technology.
  • 4. Geolocation and Geography Targeting This type of advertising is based on a user's geographic location. IP addresses may be utilized to determine a person's physical location, and this information is typically expressed using ZIP codes. The user's locations are then stored in static profiles so advertisers can target certain people depending on their physical location. Because they are a type of mobile information service that allows spatial and temporal data transmission, location-based services (LBS) can be utilized for commercial purposes. This data may be accessed using applications that provide access to geographical information. If a user clicks on this sort of targeted advertising, for example, they might see a list of nearby activities such as restaurants or stores. However, while utilizing location-based services for advertising might improve the efficacy of ad delivery, it raises privacy concerns for the user.
  • 5. THANK YOU PRESENTED BY – DIGITAL PILOTO