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CUSTOMERS & FALSE
ADVERTISING
WHAT IS THE PURPOSE OF ADVERTISING?
To raise awareness
To encourage, persuade or
manipulate audience
To increase the demand for goods
& services
WHAT IS FALSE ADVERTISING?
Advertising information &
statements that are false &
misleading or even deceiving
customers
EXAMPLE OF FALSE
ADVERTISING
SOLUTION FOR ERADICATE FALSE
ADVERTISING?
Clearly spell out their expectation of
users/ visitors in the T&C section
“Certify” reviewers by permitting only
people who have bought a product to
review it.

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Customers & false advertising

  • 2. WHAT IS THE PURPOSE OF ADVERTISING? To raise awareness To encourage, persuade or manipulate audience To increase the demand for goods & services
  • 3. WHAT IS FALSE ADVERTISING? Advertising information & statements that are false & misleading or even deceiving customers
  • 5.
  • 6. SOLUTION FOR ERADICATE FALSE ADVERTISING? Clearly spell out their expectation of users/ visitors in the T&C section “Certify” reviewers by permitting only people who have bought a product to review it.