Top of mind awareness for local biz
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How Top Of Mind Awareness works to raise Brand Awareness for local businesses and the Keys to Achieving it.
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Billboard advertising provides an affordable advertising option that can reach a large audience. It costs significantly less than other forms of advertising like TV, newspaper, and radio. Billboards allow messages to reach consumers without interrupting them and can target specific markets. Viewership of billboards on major highways may exceed that of major televised events. Billboard campaigns help increase product awareness and knowledge, which can boost sales and profits through effective message repetition to millions of people.
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2. There is no such thing as just meeting customer expectations.
3. Experience design is the next frontier of marketing and brand building.
4. Marketing is about being so remark-able that people can't just help but talk about you.
5. Going forward, marketing will be about achieving customer-getting distinction by differentiating what you do and how you operate.
6. Over-deliver on the things that are valued by your customers and create signature elements of added value.
7. Take care of the customers you have . . . they'll bring you the customers you want.
8. The majority of how we judge others and brands comes down to warmth and competence.
9. Lagniappe is the idea of doing a little something extra. They are signals that honor the relationship with your customer.
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The coleman group inc media kit
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Our MOBILE BILLBOARDS LED ADVERTISING TRUCK has been roaming around Toronto & GTA area efficaciously. So in the event that if you are a Toronto’s’ Local, watch the roads to find us. Call us at: (855) 899-6051
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ADSS Marketing is a team of experienced marketing and advertising professionals who have worked with leading brands across industries in the region. They offer a range of services including brand strategy, design, media planning, events, retail development, and public relations. Some of their clients include Xerox, LG, Star Plus, Al Kabeer, BenQ, Olympus, Oasis, and Dubai Gold and Jewelry Group for whom they have developed various branding and marketing campaigns.
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OOH advertising is the advertising you come across
when you are outside of your home. From roadside
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branding.
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Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
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Our marketing strategy focuses on spreading information about our affordable, high-quality products through various cost-effective methods. Customers will discover us through advertisements as we establish our brand and differences over time. Popular options like TV, radio, the internet, newspapers and trade publications will help customers find us across the country for around $15,000 initially. We will also create business cards, leaflets and attend exhibitions to promote our products and company.
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Marketing & Branding
Training delivered within university student activities
Contributors:
Osama Zaalouk
Kareem El Din Mohsen
Chintransh Technology
The document discusses various types of advertising methods including LED advertising. It notes that Chintransh Technology Pvt Ltd has over 25 franchises and 9 branches across India with 7,000 LED displays installed. LED displays in Mumbai number over 1,000 with a combined viewership of millions. The advantages of LED advertising are also summarized, including the ability to reach large audiences and build consumer trust through visual and motion elements. Some disadvantages of other advertising methods like television, radio, online and mobile are also briefly outlined.
OUT OF HOME ADVERTISMENT AND IT'S TYPES.
Out of home (OOH) advertising refers to advertising outside the home, including billboards, bus shelters, digital displays, and other public spaces. OOH aims to increase brand awareness and capture audiences while they are out. It allows advertisers to place ads in high-traffic areas, providing a cost-effective way to reach consumers. OOH works by exposing potential customers to ads during their daily activities outside the home. Its benefits include high volumes of impressions from strategic placement of displays and billboards, as well as influence from using a large network of inventory placements across an area.
Sales - Entrepreneurship 101
The document provides guidance on various sales and business development skills and strategies. It discusses prospecting, understanding customer pain points, gaining commitment, developing personal and job skills like product knowledge and sales experience. It also covers increasing account size and importance, different sales channels like direct and indirect sales. The document emphasizes the importance of understanding stakeholders, developing a unique value proposition, validating the product/market fit, and targeting the right customer segment.
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
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1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
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In the words of George R Terry - "Management is a distinct process consisting of planning,
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co-ordinate and to control".
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Top of mind awareness for local biz
- 2. When someone says… SOFT DRINK What is the First Brand that Comes to Mind?
- 3. According to Nielson Scarbrough Ratings
- 4. Why did you think of those brands? They are SUCCESSFULL
- 6. They “Own space in your mind.” Which they Achieved through Effective Awareness-Advertising!
- 7. How many people out of 100 could recall your brand if only given the category of your business?
- 8. How does that number compare with your competition?
- 9. What is the #1 Reason Businesses FAIL?
- 10. OBSCURITY! Businesses Fail when they Don’t sell enough Goods or Services at the Right Price
- 11. A Business Fails…. When people want or need what a business offers,, but people aren’t aware the business exists or they don’t know enough about the business to consider it as an option
- 12. Businesses Fail Because they are NOT TOP OF MIND
- 13. The Customer Funnel….. Awareness Consideration Intention Purchase Awareness is the first step and is essential to the success of the other stages of the funnel.
- 14. How is Brand Awareness Achieved?
- 15. 4 Keys to EFFECTIVE Brand Awareness Advertising:
- 16. 1. Reach Large Audiences
- 18. 3. Performed Consistently Brand Awareness is a Marathon—NOT a Sprint!
- 20. Digital Signage Can Provide Emotional Engagement The results of a 2010 Arbitron Study show that when a viewer of a Digital Sign in the past 30 days was surveyed:
- 21. How Does Power of Pixels help Local Businesses with Top of Mind Awareness?
- 22. The process is simple… High-Definition Advertising TVs are strategically placed in Popular Locations Around Town!
- 23. Then, We offer ad space on the TVs to incredible local companies at an amazing price!
- 24. Features for advertisers: 1. High Definition Video Ad – Custom 15- 20 second, HD Video Ad… 2. REPETITION – Ads May Display in multiple business or school locations. 10 Business Locations will Display a Single Ad over 25,000 x/month.
- 25. 1. Low Cost – Power of Pixels is very affordable in comparison to other advertising. Lowest Cost per 1,000 views. 2. Exclusivity – Businesses have the opportunity to lock out the competition in most locations! 3. EXPOSURE – An ad running in 10 locations, reaches a potential viewing audience over 100,000 people per month! BENEFITS FOR ADVERTISERS
- 26. CAPTIVE AUDIENCE: Digital Screens are placed in Captive waiting areas, combined with entertaining trivia and current location information. The Ad cannot be turned off or discarded. BENEFITS FOR ADVERTISERS
- 27. 22 Locations 12 in Greenwood/Southern Marion Cnty. Downtown Indianapolis Brownsburg Columbus Franklin Nashville Bloomington
- 28. Out of Home Digital Signage isn’t the only method of an effective marketing plan, but it can be an essential and affordable component in a technological age that requires a cumulative effort of multiple channels to increase a Brand’s Awareness. Awareness is the key – that’s what Power of Pixels does…..Offers Mindspace