Customer Success and chatbots - Logitravel
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1) The document discusses a travel summit held by Microsoft Bing featuring presentations by Logitravel and Bluekiri about chatbots. 2) Logitravel presented on their growth selling flights and hotels online, and the need to develop a chatbot to better serve customers seeking travel assistance. 3) Bluekiri then presented their chatbot platform that provides a complete solution for enterprises, highlighting how they helped Logitravel develop a chatbot using Microsoft AI services to book flights and handle reservations.
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.Story Telling Master Class - Jennifer Morilla
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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Customer Success and chatbots - Logitravel
- 1. Travel Summit by Bing
- 2. Customer Success & Chatbots
- 3. Who am I? Sergio Martínez de Cestafe Benot Computer Science and Technology by Universidad Autónoma of Madrid. I’m passionate about skiing, diving, navigating and clearly new technologies. ● Logitravel - CMO ● Ingenious Technologies - Head of Product ● TradeDoubler - Client Solutions & Second Level Support ● Fonetic - Developer ● Others
- 4. Who am I? Rafa Dorado MBA and Engineer in Informatics. Entrepreneur mentality, I love technological challenges. ● Bluekiri - Chatbot Lead ● ABCMallorca - Tech lead ● Ventafun - Founder & CEO ● Farmerswife - Product Manager ● whoWants2 - Founder & CEO
- 6. What is Logitravel? Logitravel is a spanish OTA founded in Mallorca in 2004 by a multidisciplinary team with a high knowledge in 2 main areas: ● Travel ● Software development From the very beginning Logitravel has been focusing on selling “holidays” to their customers and therefore 14 years later the main focus of the company relies on selling: ● Flight + Hotel ● Cruises ● Tours
- 9. Logitravel’s YoY >5% x42 generated revenue since Logitravel started it’s commercial activity as an OTA growth minimum per year >8M registered as active users on Logitravel’s website
- 10. Logitravel’s YoY
- 16. Facts: ● Technologically we are starting to be prepared for “conversational interfaces” -> Cortana, Alexa, Siri, Google Assistant, etc.. ● Logitravel’s business-wise growth is “easier” than finding the correct travel expert for our customers ● Young people seem to start having aversion to phone calls ● However, they are switching over texting/chatting because Need for Chatbots?
- 18. What is Bluekiri? We design, deploy and manage 24/7 cloud solutions that best suits your business needs.
- 20. Mission Enable Logitravel to take the lead in the travel chatbots space
- 21. Why Botkiri? There isn’t any chatbot platform that offers a complete solution for Enterprises Companies have to build it themselves on top of 3rd party services
- 23. First attempt Open Conversations Everything was handled by NLU/BLP Developed from scratch We could not find a perfect solution Focus in one channel We started with Facebook Broad Business Cases Book a flight, Handle reservations
- 24. Let’s try again
- 25. Hype Cycle - Set everyone expectations
- 26. Define specific business cases Sell flights to registered users that book a flight MAD-BCN at least once a month Sell flights vs
- 28. Microsoft BotFramework Conversation UX/UI Agent Handoff Support Multiple Channels Engine Orchestrator
- 29. Microsoft AI Services Translator & Bing Speech Voice and text real time translation QnA Maker NLU Service for FAQ bots LUIS - Language UnderstandingWe detect intentions of our customers
- 30. Azure Azure Functions Serverless Backend Cosmos DB Global Distributed DB - NOSQL Azure Bot Service Multiple Channel support Event Hub High Performance / Real Time Queues CI/CD Continuous Integration & Continuous Deployment
- 31. Application Insights + Ibex Dashboard
- 32. Our Roadmap Chat Basic Use Cases NLU/ FAQ Child Bots Gather information and connect to a human Conversational channel for existing Use Cases Natural Language for answer frequently asked questions Support for multiple bots in the same conversation
- 33. Thank you very much!
- 34. Travel Summit by Bing