Pavlo Okhrem, CEO of eLogic LLC, gives a presentation on the importance of differentiation for IT businesses. He discusses strategies for differentiation like focusing on a niche, targeting specific industries, and gaining recognition. Okhrem also uses the example of how eLogic differentiated in the e-commerce industry by focusing their expertise on Magento platforms to develop their strategy and grow their business.

1. BOOK
ER
MINIMAL BUSINESS
PRESENTATION
Differentiate
or die
Pavlo Okhrem, CEO at eLogic LLC

2. Table of contents
1
Who am I?
What do I know about strategy?
What do I know about outsourcing business?
2
About me
Definition
Case studies
Own experience
Differentiation as a key to success

3. 3
Why strategy is so important and how
to implement the right now?
4
Strategy in IT business
What is the difference between niche
and focus and which one is more
suitable for your business?
Niche or focus?
5 An old trap: How to grow in quality,
but not with quantity.Growth

4. 6
What I would like you to remember
from today’s presentation
7
One important thing to
remember.
A case study of a differentiation in IT,
based on my own practice or eLogic
Commerce case study.
How we do #IT?
LIOF 2016 https://elogic.co

5. LIOF 2016 https://elogic.co
About me
 CEO and Co-Founder at eLogic Commerce
 Vice president of International affairs at
Cluster BIT
 Co-founder and chairman at Chernivtsi IT
CEO Club
 Participant in international business
programs in Sweden and Norway
 Not married

6. What is that?
Differentiation
Tesla Volvo BMW
Different from other car
producers, because it’s market is
Business class electricity veichles
Different from other vichle
producers, because it’s the safest
car ever.
The car designed to provide you
with the outstanding experience
for the driver
LIOF 2016 https://elogic.co

7. How to become a different
Let’s get back to IT
EPAM Accenture HP Enterprise
Product service
development strategy to
deferrentiate form other
market players
To be the first company to
deliver IT consulting
services is a differentiation
for Accenture
Focus on Enterprises
https://elogic.coLIOF 2016

8. Some of them…
Strategies
1
Focus. If you are focused in doing
something you will gain an expertise.
your differentiation point.
2
Industrial vertical. There are many IT
companies that develop software within
some industries. They would deliver
better software, because they are
acknowledged about the industry.
Examples: media, banking, Oil&GAS
3
Added value. Some companies for
example provide their customers with
consulting services and business analisys.
4
Awards and recognition. If you are an
award wining company, customers will
work likely with you as your work results
are recognized by experts.
5
To be the first in a niche. If you start to
work with disruptive technologies - you
will become a market leader, because
you’ve created a nich. Examples: warbles,
VR, AI etc.
6
Certification. Many customers prefer to
work with companies that have certified
engineers, and the one that are certified
by international standards. Example of
standards: ISO, security certifications etc.
LIOF 2016 https://elogic.co

9. LIOF 2016 https://elogic.co
Keep it S.M.A.R.T
Strategy
Bright future
M
Specific
A
R
S
T
Measurable
Acheivable
Realistic
Time based
So if you have only 10
developers, you probably
shouldn't decide to create new
Linux in 20 weeks…

10. LIOF 2016 https://elogic.co
You should write a strategic business plan
for a short and long term
Strategic planning

11. Outsourcing trends in 2016
1. You can’t ignore mobile
2. Export of products
3. Expertise is a value
4. Demand growth

12. LIOF 2016 https://elogic.co
How we do #IT
eLogic commerce
We are a full-cycle commerce
agency with a technology focus on
Magento platform
Focus
We sell our expertise, not
services, because we know how
to drive conversion in e-commerce
Approach
We are sharing our experience, by
participating in many international
conferences and exhibitions.
We are sharing
Our primary markets are
Scandinavia, Beleux and UK.
Market

13. LIOF 2016 https://elogic.co
How we developed our strategy
Implementation
STEP 1 STEP 2 STEP 3 STEP 4
We analyzed our strength
the reality and understood
that we were really strong
in e-commerce and most
e-commerce projects
were developed on
Magento platdorm
We did a research, to
understand who is our
target customers and
what services could we
offer to them
We became a part of
Magento community
and gained recognition.
We got our first
costumers and started
to grow

14. LIOF 2016 https://elogic.co
Remember! It’s better to be expensive, but with high quality then to
have many developers and poor quality, because you won’t have a
costumer.
Growth is an art
Grow in quality, not quantity
One of our offices in the nearest future

15. LIOF 2016 https://elogic.co
Conslusions

16. LIOF 2016
If you do everything, you will be expert in nothing
https://elogic.co
Conclusions
You have to define a niche
You need to have a strategic business plan for a long and a short term
You have to know, who is your target audience
The most important thing. Remember the phrase: Differentiate or die.

17. LIOF 2016 https://elogic.co
ANY QUESTIONS?

18. LIOF 2016
I am opened and socıal
https://elogic.co
CONTACT Me!
+38(050)764-1000
pavlo@elogic.co
Facebook/puncher
twıtter/pashok_ua