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CUSTOMER SERVICE
IN THE NEW NORMAL
PEOPLE HAVE GONE
DIGITAL
16
17
18
NOT TECHNOLOGY BUT
CHANGING
HUMAN BEHAVIOUR
HUMANS
HAVE BECOME DIGITAL
THE ENTIRE CONTEXT
HAS BECOME DIGITAL
A WORLD OF CRAZY CUSTOMERS
EXTREME CUSTOMER NEEDS
EXTREME CUSTOMER NEEDS
THEY WANT IT ALL
THEY WANT IT NOW
IT IS A HARD WORLD OUT THERE
ZERO TOLERANCE
BROKEN
CONVERSATION
YOU DON'T EVEN
KNOW ME
POOR
EXPERIENCES
IMPERSONAL
& IRRELEVANT
COMPANIES HAVE NO CHOICE
THE NEW CUSTOMER RELATIONSHIP
ON DEMAND
SERVICES AND
PRODUCTS
THE MOST
PERSONAL
EXPERIENCES
THE MOST
ULTIMATE
CONVENIENCE
AWESOME
COMPANIES
TO BUY FROM
PUT THE CUSTOMER
IN THE CENTER
PUZZLING WORLD
CUSTOMER EXPERIENCE
OMNI-CHANNELSELF-SERVICE
SOCIAL CUSTOMER SERVICE
COMPANIES NEED
TO
SHIFT
CUSTOMER SERVICE
AS A COST CENTER
DELIVERY CENTER
OF
THE MOST
PERSONAL
CUSTOMER
EXPERIENCES
Customer
Centric
Model
CHALLENGE
OUTDATED
METRICS
FIRST CALL RESOLUTION
AVERAGE HANDLE-TIME
# CALLS/agent/hour
NOT CUSTOMER CENTRIC
58
FROM
OPERATIONALLY
EFFICIENT TO
…
59
CUSTOMER
EFFECTIVE
60
CUSTOMER SATISFACTION
61
EFFORTS
(CONVENIENCE IS THE NEW LOYALTY°)
Low effort High effort
Likely to continue being a customer
63
AMAZING EXPERIENCES
64
LOYALTY
ENGAGEMENT
65
FOCUS ON GETTING
POSITIVE EXPERIENCES
66
THAT CUMULATE
INTO
67
ENGAGED CUSTOMERS
CUSTOMER SERVICE
IN THE DIGITAL AGE
EXPERIENCES
MEET
CUSTOMER 2.0
THEY WANT IT ALL
AND
THEY WANT IT NOW
THEY WANT TO BE IN
CONTROL OF THE
EXPERIENCE WITHOUT
ANY INTERFERENCE
CUSTOMER
JOURNEY
SALES
MARKETING
SERVICE
BUILD THE RIGHT
INFRASTRUCTURE
PROVIDE DYNAMIC
JOURNEYS
ENSURE REPEATABILITY
DELIVER SMOOTH AND
SEAMLESS
EXPERIENCES
AGENTS
AGENTS TOUCH CUSTOMERS
IN THE HEART
MAKE SURE YOUR SERVICE
AGENTS
EXCEL IN THESE UNIQUE
HUMAN SKILLS:
PASSION
EMPATHY
CREATIVITY
PROVIDED WITH
KNOWLEDGE
PROVIDED WITH
TRAINING
PROVIDED WITH
EMPOWERMENT
PROVIDED WITH
INCENTIVES
PROVIDED WITH TOOLS
TECHNOLOGIES
MANAGE
SELF-SERVICE
CREATE DECISION
WORKFLOWS
BUILD THE RIGHT
FRAMEWORK
UNDERSTAND
THE PAST
Our current customer
service won’t meet
future customer
needs
80%
Dimension Data 2015 Global Contact Centre Benchmarking Report
FOUR STEPS FOR
IMPLEMENTING
THE STRATEGY
STEP 1
CENTRALIZE
ALL
CUSTOMER SERVICE
COMPONENTS
STEP 2
UTILIZE AUTOMATION
AND SELF-SERVICE
90%
2015 Global State of Multichannel Customer Service Report
STEP 3
REGAIN FOCUS ON
WHAT MATTERS
SUPPORTING NEW
CHANNELS AND
TECHNOLOGIES
ADOPTING INITIATIVES
UNDERSTANDING DEMANDS
AND EXPECTATIONS
My expectations for
customer service are
higher than they were
just one year ago60%
2015 Global State of Multichannel Customer Service Report
STEP 4
EXTEND THE CUSTOMER
SERVICE TO THE WHOLE
ORGANIZATION
Customer
Centric
Model
Customer
Centric
Model
ON DEMAND
SERVICES
AND
PRODUCTS
Customer
Centric
Model
ON DEMAND
SERVICES
AND
PRODUCTS
Customer
Centric
Model
ON DEMAND
SERVICES
AND
PRODUCTS
Customer
Centric
Model
ON DEMAND
SERVICES
AND
PRODUCTS
HOW TO DO THAT?
CREATE
DATA
CONTENT
KNOWLEDGE
IN DIFFERENT
AREAS
OF
THE ORGANIZATION
LEVERAGE
THE
INTERNAL
AND EXTERNAL
NETWORK
EVEN IF
NOT MANAGED
BY THE ORGANIZATION
SPREAD OUT
PROCESSES THAT
CREATE AND IMPROVE
THE INFORMATION
FAST
THROUGHOUT
THE ORGANIZATION
CUSTOMER SERVICE
IS NO LONGER
PERCEIVED AS A
DEPARTMENT
CUSTOMERS SEE CUSTOMER SERVICE
AS THE FRONT END OF A COMPLEX
ECOSYSTEM
CUSTOMER SERVICE IS THE
DRIVING FORCE
TO BECOME
AN AWESOME COMPANY
TO BUY FROM
BYPASS CONVENTION RULES.
10X REMOVE SERVICE FRICTION.
10X PIMP CUSTOMER EXPERIENCE.
LEVERAGE THE NETWORK.
‘SOMETIMES PEOPLE
REMEMBER WHAT
YOU SAY. SOMETIMES
PEOPLE REMEMBER
WHAT YOU DO. BUT
THEY ALWAYS
REMEMBER HOW
YOU MAKE THEM
FEEL’.
Maya Angelou
Author, Poet & Playwright

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