5. INTRODUCTION
Chai Sutta Bar is a rapidly growing Tea-Chain, founded in 2016 by two young yet
passionate entrepreneurs - Anubhav Dubey and Anand Nayak. Later, the duo was
joined by another passionate being - Rahul Patidar. Chai Sutta Bar has been
creating memories and building connection since its inception. Hailing from
Madhya Pradesh, we are known for our quality and world-class service. Our brand
envisions to serve India's most go- to-beverage 'Chai' in the most environment-
friendly way i.e., serving in kulhad. Our mission and vision are to make everyone
cuddle the kulhad which is the symbol of our nature and our country.
6. OBJECTIVES
1) To find out the market share of “CHAI SUTTA BAR”
2) To know the features that attracts the customer to visit to
CHAI SUTTA BAR
3)To know the level of satisfaction of customers towards “CHAI
SUTTA BAR”.
4)To find out which sales promotion tools will increase the sales
7. RESEARCH METHODLOGY
RESEARCH DESIGN:- Descriptive Research Design has been used in this study.
Sample size- 100
SAMPLING TECHNIQUE:- Convenience Sampling Technique is used in this study.
DATA COLLECTION METHOD:- Primary data and Secondary data is collected with the
help of questionnaire. Questionnaire was of closed ended questions where by
respondents had to tick one of the options.
8. 1. Understanding the target market is crucial for market capture. Chai Sutta Bar
might focus on demographics such as young professionals, students, or
individuals looking for a casual hangout spot.
2.Offering a unique product or experience can help in capturing market share. Chai
Sutta Bar's emphasis on chai (tea) and a laid-back atmosphere could be its USP.
3.Providing excellent customer service and a pleasant ambiance can create loyal
customers and attract new ones, thus contributing to market capture.
4.Expanding the business through franchising or opening new outlets in different
locations can help in capturing a larger market share.
FINDINGS
9. Q.1. How is the behaviour of your CSB staff?
1) Poor 2) Good 3) Best 4) Excellent
Q.2. How long you have to wait for food in CSB?
1) Upto 5 minutes 2) 5-10 minutes 3) 10-15 minutes 4) More than 15 minutes
Q.3. How would you rate the CSB food?
1) Satisfied 2) Highly Satisfied 3) Dissatisfied 4) Highly Dissatisfied
Q.4. Which Tea you like the most in CSB?
1) Adrak Tea 2) Elaichi Tea 3) Kesar Tea 4) Masala Tea
Q.5. With whom you go to CSB?
1) Friends 2) Family 3) Relatives 4) Lonely
QUESTIONNAIRE
10. CONCLUSION
Concerning all types of business organizations, customer satisfaction is the most
important issue, and considered as most reliable source of input for achieving
excellence in any business organization. This study was conducted to measure the
customer satisfaction and to examine the relationship between the customer
satisfactions to: Promotion, Service quality, Customer expectations, Brand, Physical
Environment, Price, and Taste of the product. Brand, Service quality, physical
environment and promotion are the key determinant of customer satisfaction in the
purchase of fast food industry, At the end it could be coneluded that, there is a
significant positive relationship between the Promotion, Service quality, Customer
expectations, Brand, Physical Environment, Price, and Taste of the product to
customer satisfaction.
