Big Red, an original red soda from Texas, launched a marketing campaign on YouTube to reach new audiences and remind past fans. The campaign featured six comedic videos promoting Big Red as the perfect complement to bold BBQ flavors. This customized YouTube ads strategy was developed with Google and resulted in a 581% lift in brand searches and a 3% year-over-year increase in product sales with over 86,000 summer contest entries to date. Big Red's SVP of Marketing credited the guidance from Google for helping ensure the correct strategy and maximizing the campaign's impact.