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Part of the document
• Name of the product
• Basic function of the product
• Major outstanding features of product
• Financial constraints
• The proposed market segment
• Potential customer
• Major constraints
• Expected selling price
• Time frame to introduce this product
• Use of existing resources and technology
• Business goal which include target profit and sales
Steps for identifying and finalizing customer
needs
• Gather information from customers
• Interpret the information in terms of customer needs
• Arrange needs based on hierarchy
• Establish significance of customer needs
• Trade off in deciding importance of the needs
• Review the process
Gathering information from customer
• Selection of customer
• Market segment
• Size of the market/ no of customers
• Methods for gathering the customer needs
• Single customer interview
• Focus Group
• Questionnaire
• Observation by team members
• Eliciting customer needs
• Documentation of customer needs

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Customer needs

  • 1.
  • 2. Part of the document • Name of the product • Basic function of the product • Major outstanding features of product • Financial constraints • The proposed market segment • Potential customer • Major constraints • Expected selling price • Time frame to introduce this product • Use of existing resources and technology • Business goal which include target profit and sales
  • 3. Steps for identifying and finalizing customer needs • Gather information from customers • Interpret the information in terms of customer needs • Arrange needs based on hierarchy • Establish significance of customer needs • Trade off in deciding importance of the needs • Review the process
  • 4. Gathering information from customer • Selection of customer • Market segment • Size of the market/ no of customers • Methods for gathering the customer needs • Single customer interview • Focus Group • Questionnaire • Observation by team members • Eliciting customer needs • Documentation of customer needs