KRA stands for Key Results Area and refers to the specific goals and targets set for an individual or team in areas that contribute to business success. Having clearly defined KRAs allows one to take ownership over their work and be responsible for achieving business results. Effective KRAs should include measurable goals, progress updates, skills development plans, contributions to revenue, feedback mechanisms, and self-management. They focus on meeting customer requirements by establishing targets related to the product characteristics wanted or needed by customers.

1.  
Customer KRA (Key Results Area)

2.  They are used in many areas of business
including customer service and human
resources.
 is an acronym for Key Results Area in
business or projects. Having clearly defined
Key Results Areas enables you to take
ownership of your business, team, career or
job and to accept responsibility for those
areas where achieving business
and career results are your responsibility.

3.  Have clearly defined and achievable goals .
 Measure and communicate your progress during the
year in terms of identified targets.
 Manage your skills development. Identify areas for
development (skills gaps which exist).
 Contribute to the company’s wealth creation.
 Obtain timely communications and feedback that will
allow you to stay aligned and change direction when
needed.
 Promote an environment of alignment and self-
management

4. - are the targets or goals set by an entity
in their strategic plan which focus on
customer requirements.
Customer Requirements : are product
characteristics wanted or needed by the customer.