The document discusses how social media opens opportunities for better customer segmentation and understanding customer needs based on their use of products. It describes how analyzing customer experience helps understand what market segments value through their language used to describe experiences rather than assumptions. The analysis can then quantify qualitative customer opinions from social media to produce customer intelligence about product attributes and brand equity management.

1. Social Media opened a new opportunity for better understanding of customer needs - new segmentation is "people who buy products like XYZ“. Customer intelligence about their use of the product XYZ, i.e. analysis of their customer experience, help us to move from assuming what the market segment values, to knowing what it is and act on this knowledge.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com

2. Customer opinion about Product attributes by their importance to customers©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com

3. We do not ask questions, or use keywords – our software “learns” WHAT is important to the Customers from their description of their experience with the products they bought. Then we measure the difference between Customer Experience and their Expectations analyzing the language they use to describe it.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com

4. ©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com

5. Consolidation of products reputation metrics into their brands provides Market Intelligence view for Brand Equity management©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com

6. We mine Customer Opinions in Social Media Word of Mouth and quantify qualitative information to produce Customer Intelligence.©Amplified Analytics Inc. 415-742-2580206 Water Street, Pt. Richmond, CA 94801 http://www.amplifiedanalytics.com