The document discusses several key points about making GO/NO GO decisions:
1) Data-driven approaches that are substantiated by evidence lead to higher quality decisions.
2) Unstructured customer feedback is a valuable source of honest, critical information to support GO/NO GO decisions.
3) Clearly defined methodologies ensure high integrity in the decision-making process and its results.
The document outlines steps for optimizing product management. It discusses assessing people skills and roles, establishing lightweight processes tailored to context, using appropriate tools, and maintaining changes over time. The overall goal is to clarify responsibilities, communicate expectations, eliminate inefficiencies, and continuously improve product management practices. Additional resources from 280 Group are provided for templates, white papers, blogs, and networking.
The document discusses branding and marketing strategies. It provides tips for analyzing audiences, choosing a brand name, crafting a clear message, and fusing brand assets with strategic directions and key audiences. An example is provided of a branding workshop for a hypothetical car services app called CarPixie, which aims to help busy women efficiently find local car care services. The workshop analyzes the target audience and develops an "elevator pitch" message and mission for the brand.
This document provides an overview of optimizing e-commerce websites. It discusses analyzing key pages like the homepage, search results, and product pages. Common elements and structures are recommended, like clear navigation. User expectations and scenarios are important to understand for design. Specific dos and don'ts are outlined for top pages. The document also discusses innovations in search and navigation features. Case studies show how small changes can significantly impact conversion rates and sales. In summary, the document emphasizes understanding users and testing designs to optimize an e-commerce site for higher conversions and sales.
UX STRAT USA 2017: Jake Mitchell, "Using Jobs to be Done at Carmax to Guide P...UX STRAT
This document discusses how CarMax uses the "Jobs to be Done" framework to guide product innovation. It explains that most innovations fail because they don't satisfy an important job. CarMax identified jobs like wanting better digital photos of vehicles online. To address this, CarMax developed indoor photo studios and new photo processes. The document advocates understanding the functional, emotional, and social aspects of the jobs customers hire products and services to do. It also stresses the importance of direct and indirect observation of customer needs and behaviors.
Spotlight on Mike Corey:
This Phoenix, Arizona resident is president of Imaging Technology Solutions. Mike Corey is also an active member of his community, a husband, father of three and annual host of one of Ahwatukee's most popular "Haunted Houses" on October 31.
Big Data Day LA 2015 - Feature Engineering by Brian Kursar of ToyotaData Con LA
Producing highly accurate Predictive Models in Social Data Mining can be a challenge. Feature Engineering using traditional methodologies can only take you so far. Trying to find that needle in a haystack when the subject matter is too domain specific or prone to ambiguity can require large investments to achieve accurate results. Through this presentation we will discuss methodologies used by Toyota’s Research and Development Data Science Team and share secrets of building highly accurate Predictive Models for Social data using innovative techniques for Feature Engineering applied on the Apache Spark and MLlib platform.
Marti is the Director of E-Commerce at the Master Lock Company and has been with the company since 1999. Recently, he’s been focused on implementing numerous cloud-based sales & marketing platforms, mobile applications, and social media across their global business units.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Acethia Consulting is an IT consulting firm that provides high-quality technical services aligned with client business needs. Their philosophy is utilitarian, aiming to maximize utility of resources for client benefit. They serve large enterprises, small businesses, and startups, offering cost-effective solutions. Acethia Consulting's team is highly talented and motivated, with experience across many industries.
The document outlines steps for optimizing product management. It discusses assessing people skills and roles, establishing lightweight processes tailored to context, using appropriate tools, and maintaining changes over time. The overall goal is to clarify responsibilities, communicate expectations, eliminate inefficiencies, and continuously improve product management practices. Additional resources from 280 Group are provided for templates, white papers, blogs, and networking.
The document discusses branding and marketing strategies. It provides tips for analyzing audiences, choosing a brand name, crafting a clear message, and fusing brand assets with strategic directions and key audiences. An example is provided of a branding workshop for a hypothetical car services app called CarPixie, which aims to help busy women efficiently find local car care services. The workshop analyzes the target audience and develops an "elevator pitch" message and mission for the brand.
This document provides an overview of optimizing e-commerce websites. It discusses analyzing key pages like the homepage, search results, and product pages. Common elements and structures are recommended, like clear navigation. User expectations and scenarios are important to understand for design. Specific dos and don'ts are outlined for top pages. The document also discusses innovations in search and navigation features. Case studies show how small changes can significantly impact conversion rates and sales. In summary, the document emphasizes understanding users and testing designs to optimize an e-commerce site for higher conversions and sales.
UX STRAT USA 2017: Jake Mitchell, "Using Jobs to be Done at Carmax to Guide P...UX STRAT
This document discusses how CarMax uses the "Jobs to be Done" framework to guide product innovation. It explains that most innovations fail because they don't satisfy an important job. CarMax identified jobs like wanting better digital photos of vehicles online. To address this, CarMax developed indoor photo studios and new photo processes. The document advocates understanding the functional, emotional, and social aspects of the jobs customers hire products and services to do. It also stresses the importance of direct and indirect observation of customer needs and behaviors.
Spotlight on Mike Corey:
This Phoenix, Arizona resident is president of Imaging Technology Solutions. Mike Corey is also an active member of his community, a husband, father of three and annual host of one of Ahwatukee's most popular "Haunted Houses" on October 31.
Big Data Day LA 2015 - Feature Engineering by Brian Kursar of ToyotaData Con LA
Producing highly accurate Predictive Models in Social Data Mining can be a challenge. Feature Engineering using traditional methodologies can only take you so far. Trying to find that needle in a haystack when the subject matter is too domain specific or prone to ambiguity can require large investments to achieve accurate results. Through this presentation we will discuss methodologies used by Toyota’s Research and Development Data Science Team and share secrets of building highly accurate Predictive Models for Social data using innovative techniques for Feature Engineering applied on the Apache Spark and MLlib platform.
Marti is the Director of E-Commerce at the Master Lock Company and has been with the company since 1999. Recently, he’s been focused on implementing numerous cloud-based sales & marketing platforms, mobile applications, and social media across their global business units.
To learn more about the Insight Summit Series please visit http://www.insightsummitseries.com
Acethia Consulting is an IT consulting firm that provides high-quality technical services aligned with client business needs. Their philosophy is utilitarian, aiming to maximize utility of resources for client benefit. They serve large enterprises, small businesses, and startups, offering cost-effective solutions. Acethia Consulting's team is highly talented and motivated, with experience across many industries.
Defrag: Applying Twitter Analytics in Real TimeTerametric
This document discusses how Twitter analytics can be used in real-time to optimize top of funnel marketing activities. It notes that analytics goes beyond just counting by connecting insights to efficiently drive awareness, intent, conversions, and customer engagement. Real-time Twitter data allows companies to be targeted and instantaneous in attracting and building customer relationships through concentrated, well-timed content.
Acethia Consulting is an IT consulting firm that provides high quality technical services aligned with client business needs. Their philosophy is utilitarian, aiming to maximize utility of resources for client benefit. They establish partnerships with clients through close collaboration and customized solutions. Acethia serves startups, small businesses, and large enterprises across many industries through cost-effective remote solutions.
“The Digital Oilfield” : Using IoT to reduce costs in an era of decreasing oi...Karthikeyan Rajamanickam
Executive Summary:
oWe decided to create this point-of-view after seeing many abstract presentations and esoteric concepts on Digital Oilfield, IoT, Big Data and Analytics.
oThis is our attempt to bring a practical implementation view to IoT by combining Digital Oilfield and IoT.
oHere, we also envisage sharing our IoT experience and lessons learnt in implementing Digital Oilfield solutions around IoT.
oThe following comprise our fundamental business case for Finance:
oPRODUCTION FORECAST
oFAULT COMPARTMENTS
oWELL LOCATION OPTIMIZATION
Training Taster: Leading the way to become a data-driven organizationGoDataDriven
The document discusses becoming a data-driven organization. It provides an overview of the value chain of data science and an analytics maturity journey. The value chain of data science shows how data can be measured, optimized, used to generate predictions and insights, and ultimately create value. It emphasizes starting with the desired value and working backwards to the necessary data. The analytics maturity journey outlines four phases - initialization, continuous experimentation, enterprise empowerment, and data democratization - with different focuses at each stage to build analytical capabilities and business adoption of data and analytics. Key roles in a minimal viable data science team are also outlined.
Six Things To Make Analytics Work - ExponeaNexteria
This document outlines six key things that make analytics successful: 1) having a visionary leader who pushes limits and seeks continuous improvement, 2) employing internal analytics experts who drive progress, 3) starting with high-impact use cases that provide measurable value, 4) choosing the right business tools to boost productivity, 5) properly collecting, storing, and processing data in databases, and 6) ensuring reliable, well-structured data is captured about key areas like users, business performance, and market trends.
New Product Research PowerPoint Presentation Slides SlideTeam
Decide target market for your product using content-ready New Product Research PowerPoint Presentation Slides. Personalize marketing campaigns, decide your audience and attract their attention. Add professionally designed ready-to-use new product research PowerPoint presentation templates to design a marketing mix that matches the expectations of customers. Incorporate market segmentation PPT presentation slides, divide broader consumer market into potential customers sharing common characteristics. This product market segmentation PowerPoint deck comprises of templates like market segmentation, product market mapping, market research for new product, fundamental analysis of market, market landscape, detailed market analysis for new product, fundamental analysis, competitive strategies, market attractiveness, etc. Use market STP framework to reach to the widest range of the customers. Conduct market analysis and evaluate the favourable market trends with the help of new product research PowerPoint presentation slides. Not just this, create an apt marketing program and positioning strategy using easy-to-understand market segmentation PowerPoint templates. Feel that drive build up inside you due to our New Product Research Powerpoint Presentation Slides. You will acquire inspiration.
This document discusses using eye-tracking to analyze website and web design. It explains that eye-tracking can provide business intelligence on how users actually interact with and view a site. Key metrics like time to first fixation, visibility of elements, and ease of use can be measured. The document provides various examples of eye-tracking studies and heat maps that reveal important insights. Overall it promotes eye-tracking as a way to optimize designs, ensure the most important content is seen, and make more informed design decisions based on objective user data.
Getting Management Buy In Your Top 7 ActionsAndrewLi
This document provides tips for achieving management buy-in for IT projects. It recommends managing the buy-in process with a dedicated resource. Key factors include identifying stakeholders, assigning a single business owner, getting funding approved, providing regular updates to prevent surprises, measuring return on investment before and after, and leveraging past successes to build confidence. Following these seven steps can help set projects up for success and lower the risk of not achieving necessary buy-in.
This document discusses democratizing analytics by providing self-service business intelligence tools for all employees. It argues that data is now everywhere and insights should be available to everyone, not just data scientists and analysts. The presented solution aims to give self-service analytics and reporting abilities to all user types from employees to customers and partners at scale.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Productive Access Inc. (PAI) is a market research consulting firm established in 1987 that provides data warehousing and analysis tools to help clients derive insights from their research data. PAI has three regional offices, over 90% of revenue from long-term clients, and serves a global customer base across many industries. PAI's tools like mTAB allow clients to easily clean, structure, compare, and analyze large amounts of research data without specialized training. This enables clients to spend less time preparing data and more time gaining strategic insights to inform decision making.
This document provides guidance on social media analytics. It discusses that there is no single list of universal metrics and that metrics need to make sense for each individual context and business goals. It also emphasizes that activity metrics alone are not sufficient and that metrics need to demonstrate corresponding business results in order to "pass the so what test." Additionally, it stresses that benchmarks and comparisons are needed to properly analyze social media analytics data.
The Innovation Bootcamp University of California Irvine Presentation by Sanja...Sanjay Dalal
Sanjay Dalal presented the Innovation Bootcamp at University of California, Irvine, Paul Merage School of Business on January 12, 2009. This was the accelerated version of the Innovation Bootcamp. Check out: www.InnovationMain.com for the Rigorous and Intermediate Innovation Bootcamps to jumpstart innovations and build an innovation factory.
The document describes the business model canvas tool, which provides a common language to describe, evaluate, and change business models through 9 building blocks that address key aspects of a business such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The business model canvas is a visual chart that presents the nine elements and their interactions in a simple format to help communicate how a company operates. It allows businesses to better understand their models and identify opportunities for improvement or innovation.
What to Know about Enterprise PM by IHS Markit Dir of ProductProduct School
Main takeaways:
-The difference of building a product as a vendor vs. building a product internally at companies
-How to manage Corporate Hierarchy & Enterprise Psychology to Succeed
-The failures and lessons learned of Enterprise Product Management
The document discusses the importance of user experience for developers and provides lessons on how to improve UX, such as reducing friction, inconsistency, and features while focusing on speed, understand user needs, and ensuring the product is intuitive from the first encounter. It also provides tips for developers like prototyping early, testing assumptions, and steering users towards desired actions rather than allowing undesirable ones.
Moto x Customer Experience Market Intelligence - Executive SummaryAmplified Analytics
Based on an analysis of over 8,000 customer reviews, the Moto X leads its competitors in battery experience and customer support, is on par with competitors in reliability and usability, and trails competitors in picture and video quality. The Moto X's keyboard experience did not meet customer expectations as well as other needs.
This document shows the importance of different product attributes to customers for two products: the Acer Iconia A500 tablet and the Amazon Kindle Fire. It assigns a score between 0 and 2 to each attribute based on customer survey data, with higher scores indicating greater importance. For both products, features like battery life, ease of use, and price received the highest scores, while attributes like brand and country of origin were less important to customers.
Defrag: Applying Twitter Analytics in Real TimeTerametric
This document discusses how Twitter analytics can be used in real-time to optimize top of funnel marketing activities. It notes that analytics goes beyond just counting by connecting insights to efficiently drive awareness, intent, conversions, and customer engagement. Real-time Twitter data allows companies to be targeted and instantaneous in attracting and building customer relationships through concentrated, well-timed content.
Acethia Consulting is an IT consulting firm that provides high quality technical services aligned with client business needs. Their philosophy is utilitarian, aiming to maximize utility of resources for client benefit. They establish partnerships with clients through close collaboration and customized solutions. Acethia serves startups, small businesses, and large enterprises across many industries through cost-effective remote solutions.
“The Digital Oilfield” : Using IoT to reduce costs in an era of decreasing oi...Karthikeyan Rajamanickam
Executive Summary:
oWe decided to create this point-of-view after seeing many abstract presentations and esoteric concepts on Digital Oilfield, IoT, Big Data and Analytics.
oThis is our attempt to bring a practical implementation view to IoT by combining Digital Oilfield and IoT.
oHere, we also envisage sharing our IoT experience and lessons learnt in implementing Digital Oilfield solutions around IoT.
oThe following comprise our fundamental business case for Finance:
oPRODUCTION FORECAST
oFAULT COMPARTMENTS
oWELL LOCATION OPTIMIZATION
Training Taster: Leading the way to become a data-driven organizationGoDataDriven
The document discusses becoming a data-driven organization. It provides an overview of the value chain of data science and an analytics maturity journey. The value chain of data science shows how data can be measured, optimized, used to generate predictions and insights, and ultimately create value. It emphasizes starting with the desired value and working backwards to the necessary data. The analytics maturity journey outlines four phases - initialization, continuous experimentation, enterprise empowerment, and data democratization - with different focuses at each stage to build analytical capabilities and business adoption of data and analytics. Key roles in a minimal viable data science team are also outlined.
Six Things To Make Analytics Work - ExponeaNexteria
This document outlines six key things that make analytics successful: 1) having a visionary leader who pushes limits and seeks continuous improvement, 2) employing internal analytics experts who drive progress, 3) starting with high-impact use cases that provide measurable value, 4) choosing the right business tools to boost productivity, 5) properly collecting, storing, and processing data in databases, and 6) ensuring reliable, well-structured data is captured about key areas like users, business performance, and market trends.
New Product Research PowerPoint Presentation Slides SlideTeam
Decide target market for your product using content-ready New Product Research PowerPoint Presentation Slides. Personalize marketing campaigns, decide your audience and attract their attention. Add professionally designed ready-to-use new product research PowerPoint presentation templates to design a marketing mix that matches the expectations of customers. Incorporate market segmentation PPT presentation slides, divide broader consumer market into potential customers sharing common characteristics. This product market segmentation PowerPoint deck comprises of templates like market segmentation, product market mapping, market research for new product, fundamental analysis of market, market landscape, detailed market analysis for new product, fundamental analysis, competitive strategies, market attractiveness, etc. Use market STP framework to reach to the widest range of the customers. Conduct market analysis and evaluate the favourable market trends with the help of new product research PowerPoint presentation slides. Not just this, create an apt marketing program and positioning strategy using easy-to-understand market segmentation PowerPoint templates. Feel that drive build up inside you due to our New Product Research Powerpoint Presentation Slides. You will acquire inspiration.
This document discusses using eye-tracking to analyze website and web design. It explains that eye-tracking can provide business intelligence on how users actually interact with and view a site. Key metrics like time to first fixation, visibility of elements, and ease of use can be measured. The document provides various examples of eye-tracking studies and heat maps that reveal important insights. Overall it promotes eye-tracking as a way to optimize designs, ensure the most important content is seen, and make more informed design decisions based on objective user data.
Getting Management Buy In Your Top 7 ActionsAndrewLi
This document provides tips for achieving management buy-in for IT projects. It recommends managing the buy-in process with a dedicated resource. Key factors include identifying stakeholders, assigning a single business owner, getting funding approved, providing regular updates to prevent surprises, measuring return on investment before and after, and leveraging past successes to build confidence. Following these seven steps can help set projects up for success and lower the risk of not achieving necessary buy-in.
This document discusses democratizing analytics by providing self-service business intelligence tools for all employees. It argues that data is now everywhere and insights should be available to everyone, not just data scientists and analysts. The presented solution aims to give self-service analytics and reporting abilities to all user types from employees to customers and partners at scale.
John Kottcamp is the Chief Marketing Strategist at Ascentium, a digital marketing agency. He has over 20 years of experience in strategic marketing and has held executive roles at several large companies. Ascentium has over 600 employees, $80 million in annual revenue, and is focused on strategy, research, experience design, and measurement for its clients. Successful CMOs need to be strategic thinkers who are customer-oriented, results-focused, and able to create and manage change. However, CMOs face challenges like short job tenure and a lack of respect from other C-level executives. To be successful, CMOs must adopt a data-driven, customer-focused approach and ensure marketing efforts are measurable and aligned with
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Productive Access Inc. (PAI) is a market research consulting firm established in 1987 that provides data warehousing and analysis tools to help clients derive insights from their research data. PAI has three regional offices, over 90% of revenue from long-term clients, and serves a global customer base across many industries. PAI's tools like mTAB allow clients to easily clean, structure, compare, and analyze large amounts of research data without specialized training. This enables clients to spend less time preparing data and more time gaining strategic insights to inform decision making.
This document provides guidance on social media analytics. It discusses that there is no single list of universal metrics and that metrics need to make sense for each individual context and business goals. It also emphasizes that activity metrics alone are not sufficient and that metrics need to demonstrate corresponding business results in order to "pass the so what test." Additionally, it stresses that benchmarks and comparisons are needed to properly analyze social media analytics data.
The Innovation Bootcamp University of California Irvine Presentation by Sanja...Sanjay Dalal
Sanjay Dalal presented the Innovation Bootcamp at University of California, Irvine, Paul Merage School of Business on January 12, 2009. This was the accelerated version of the Innovation Bootcamp. Check out: www.InnovationMain.com for the Rigorous and Intermediate Innovation Bootcamps to jumpstart innovations and build an innovation factory.
The document describes the business model canvas tool, which provides a common language to describe, evaluate, and change business models through 9 building blocks that address key aspects of a business such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The business model canvas is a visual chart that presents the nine elements and their interactions in a simple format to help communicate how a company operates. It allows businesses to better understand their models and identify opportunities for improvement or innovation.
What to Know about Enterprise PM by IHS Markit Dir of ProductProduct School
Main takeaways:
-The difference of building a product as a vendor vs. building a product internally at companies
-How to manage Corporate Hierarchy & Enterprise Psychology to Succeed
-The failures and lessons learned of Enterprise Product Management
The document discusses the importance of user experience for developers and provides lessons on how to improve UX, such as reducing friction, inconsistency, and features while focusing on speed, understand user needs, and ensuring the product is intuitive from the first encounter. It also provides tips for developers like prototyping early, testing assumptions, and steering users towards desired actions rather than allowing undesirable ones.
Moto x Customer Experience Market Intelligence - Executive SummaryAmplified Analytics
Based on an analysis of over 8,000 customer reviews, the Moto X leads its competitors in battery experience and customer support, is on par with competitors in reliability and usability, and trails competitors in picture and video quality. The Moto X's keyboard experience did not meet customer expectations as well as other needs.
This document shows the importance of different product attributes to customers for two products: the Acer Iconia A500 tablet and the Amazon Kindle Fire. It assigns a score between 0 and 2 to each attribute based on customer survey data, with higher scores indicating greater importance. For both products, features like battery life, ease of use, and price received the highest scores, while attributes like brand and country of origin were less important to customers.
The document summarizes customer reviews of the BlackBerry Playbook tablet. It found that while pre-release speculation about battery life issues were widespread, actual customers reported the battery life exceeded their expectations by 21%. The Playbook's new QNX operating system also exceeded customer expectations by 35% and was viewed more positively than iOS and Android. However, overall customer satisfaction was still low due to complaints about a lack of available content and applications for the Playbook.
The document discusses how social media opens opportunities for better customer segmentation and understanding customer needs based on their use of products. It describes how analyzing customer experience helps understand what market segments value through their language used to describe experiences rather than assumptions. The analysis can then quantify qualitative customer opinions from social media to produce customer intelligence about product attributes and brand equity management.
If you are on the market for hands free, bluetooth car speakerphone you want to see this report. You can compare these products based on their customers' perception for their Functionality, Reliability and Support.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Introduction My name is Gregory Yankelovich. I was born and raised in Moscow at the time when "Customer Service" was an unknown concept. When I emigrated from Soviet Union "Customer Focus" became my religion. I have earned degrees in Economics,Industrial Engineering and Transportation Engineering, with post-graduate degree in Operations Research. During the length of my career, I have been involved with product management responsibilities in B2B and B2C markets, for both hardware and software products. For 18 years before starting Amplified Analytics, I specialized in customer centric technologies and solutions. I led dozens of Marketing, Customer Support and Sales automation projects and became acutely aware how little enterprise knows about people who use their products.
During this session we are going to address these basic premises
Peter Drucker is widely considered to be a father of Management Science. He affirmed that Most companies do not sell what customers buy, and that the goal of Product Management practitioners is to gain intimate knowledge of their target customer’s needs and empathy for their journey to achieve their desired objectives. These ideas inspired us to create the tools and methodology for product planning processes supported by customer focused data.
Today we will talk about leveraging customer feedback for validation of our product ideas. On the surface it doesn't sound like a new approach, but the iPod was not a first attempt to conquer portable music market either. There is a sufficient difference between bad ideas and good ideas that are poorly executed. It is very hard to give example of a bad idea without getting into very controversial subjects, so I will try to come up with something very obvious to most people.
Some of you may remember the Bob.Bob, like a politician would always pop up when you don’t need him, to give you a useless advice you don’t want. An interruption of the customer on his journey to the desired outcome is a very BAD idea. The other examples speak for themselves. I am reasonably sure that there was a panel or survey that provided validation for these great ideas and I would love to learn the ratio of actual sales to the forecast for these products.
Could it be that Steve and Henry were askingthe wrong questions? Or asked the wrong target customers? Perhaps one way to look at it is to say that customers cannot articulate requirements for a product they want, before they experience it. Both Henry and Steve believed that great products are the results of intimate understanding of their customers. There are many quotes can be found to illustrate that belief. However customer adoption of their products is the best proof. Personally, I think they warned us that surveys and focus groups are not the right approach to develop empathy for your customers.
A Survey starts with questions. The questions are loaded with a bias, our bias. Even the selection of which questions to ask immediately introduces the bias of theselector. We like to ask questions about functions and features because we understand a product as an aggregate of functions and features. We like to ask "on the scale from 1 to 5…?" because it is easy for us to tabulate answers and compare the test group results. Since a bias is unavoidable and we want to understand customer needs, perhaps it would be more logical to agree that customer bias is more valuable than ours in developing that empathy. Forget your questions and scales. Just let them talk.
Listening to peoples stories is a great start to developing empathy with …. the human race. However we want an intimate understanding of our target customers, which is a much smaller subset of humanity. Now it is the time to introduce a filter or bias. Customers see a product not as an aggregation of features and functions, but as means to achieve a desired outcome, for which they consider to buy this product. In other words - customers "hire" a product for a "job". Therefore we only want to hear the stories about the "jobs" our product could possibly be "hired" for. We are all familiar with a job hunting. This filter may produce a very large set of "stories" that involve products that we did not previously consider our competitors.
Clayton Christensen is a Harvard Business School professor and the author of many books on subject of Disruptive Innovation. He told a great story about a consulting gig with a fast food chain that wanted to sell more milk shakes. I would recommend listening to him telling the story because my storytelling skills are vastly inferior to his. However the gist of the story is that no amount of analysis, experimentations and surveys could help them answer how to increase the sales of that shake until they heard when, why and under what circumstances customers have bought it in the past. Focusing on a "job" allows us to isolate correctly our target customers. Listening to their stories allows us to learn their experience with the products, available to them currently to achieve their desired outcome.Analyzing their past experiences allows us to decide if our proposed product can simplify their experience.
It is commonly used argument that Apple does not use market research. I have no private, inside information to counter this argument, however a cursory search of Apple employees directory reveals a small army of specialists with titles like Consumer Insights, Customer Intelligence, etc. The analysis of job descriptions for Apple Market research positions indicates heavy emphasis on ethnographic research skills. The second quote on this slide illustrates my point.Ethnography involves actual observation and analysis of how people use products. It is a part of qualitative research and one of the most difficult and expensive methodologies in the field. On one hand it can produce the best, most valuable insights. On the other hand it is very expensive and does not produce statistically representative volumes of findings. Therefore the results are often challenged as being anecdotal, in other words, not trustworthy or scalable enough.
I bet Marketing Strategy folks at Apple just love you using this argument.Perhaps this argument should be framed differently "Apple does not buy Market Research" from external agencies. That means the most successful company in Consumer Product marketing considers Market Research to be one of their core competencies.
Most of us do not have the resources and budgets of Apple, or time to conduct exhaustive studies, particularly in the earlier stages of testing our brilliant ideas. Procuring, reading and analyzing volumes of customer stories sounds a lot like mining for gold. I know that some of you have spent hours on occasion reading survey comments and online customer reviews, to get a feel for your customers’ experience. I am not sure if you managed to learn anything of meaning that you did not already know, and considered this a good investment of your time. However if you did, I bet you will agree that it is not a scalable process or a process that can be delegated and outsourced. Fortunately advances in "big data", natural language processing, and opinion mining technologies can help with a heavy lifting, to filter what is important to customers. However I would like to warn that even the best tools cannot substitute lack of skills and the best technology cannot bridge the absence of method and process. Both are absolutely necessary to produce quality result - substantive and statistically representative evidence that supports Go/NO GO decision.
Here is an example of a process that is using the Opinion Miner software to quantify qualitative information needed for the analysis. Our methodology is focused on target customer experience AND on customer perspective - not functions and features of products. Instead of assuming the keywords that are relevant to the product or the company, we extract and organize attributes of customer experience based on what is important to the customers. Here is a 2 minute video that explains these concepts a little further.
The first step is to identify the boundaries that define the market segment we target. It is critical to remember that we interpret target market not demographically, or as a set of products we view as competitors, but a set of products that current customers view as "applicants" for their "job". For example if you are in the Project Management Software business you probably can think of a few competitive products, based on technology, or price level, or delivery such as SaaSvson-premise. Those are important, but not for this step. Now you should think like a customer who needs a tool to plan and manage a Small to Medium Construction job or a Public Relations consultant Engagement. What are the tools have they traditionally used to do that? You may come up with a seemingly unrelated set of products, however if this set of 3-6 products that are most popular, in other words successful with this segment of target customers, you got the right list for this analysis. If you are planning a next version of your own product, do not hesitate to include the current version into this list. There are no hard and fast rules of how many products should be on this list, but if you want to include more than 6, the likelihood is you did not work hard enough to define the customer "job" well. Instead, you are trying to “boil the ocean”. That activity may be useful for other tasks, but our methodology advocates more focused approach.
The next challenge is to acquire the "ore" for our mining. Some Consumer products and services are blessed by an abundance of customer feedback available publically in the form of reviews, blog posts, forums and such. However many products have very little to offer as their customers did not choose to publish their experiences online. When it comes to B2B products that problem becomes even more acute. I have heard many opinions about bias, quality and authenticity of unsolicited customer feedback online. Some people think that such feedback is almost exclusively negative as consumers use them only to rant about their bad experience. Some people think that such feedback is almost exclusively positive as consumers usethem to pat themselves on the back for making a wise decision to purchase great products. Then there is another group of people who think that all this feedback is originated not by customers, but by unscrupulous marketers. All of these opinions are very strong, but not very accurate. Over the years we have mined millions of customer reviews. The sentiment distribution pattern is similar to a standard bell curve. The authenticity is also not as major of a challenge as some people think. The practice of planting fake reviews is a very high risk/low reward proposition. Some companies have learned this at the expense of their reputation. Two years ago the law was passed to penalize such practices. Before this law came into effect we started developing some algorithms to spot and filter out suspected fakes, but since that time we had observed a substantial decline in planting activities.There are other, private sources of customer feedback that can be used for the analysis. I am referring to company forums, customer service tickets, sales notes, email/chat communications with customers, and even survey comments. If all or any of it can be had in textual form, it can provide you with the ore we need. We have also managed to use the survey mechanism to facilitate commentary. In other words we have asked only very open ended questions and did not ask to rate anything special. Admittedly it is not an ideal approach, but it is often the only available one for B2B customer feedback.
Now we are ready for extracting Customer Intelligence from the acquired feedback content. We use the Opinion Miner software that is capable to detect opinions that are emotionally charged. We treat them as "signals" and call them Attributes of Customer Experience. These signals are measured, interpreted and organized automatically based on statistical and behavioral economics models. But more importantly - the results are ready within a few hours from the submission of the content, and their accuracy and meaningfulness is completely open to the audit as verbatim is exposed. We are not claiming 100% accuracy, but our rates are very good for practical use.
The next step is identification of Attributes that can provide us with critical insights. If you are planning to disrupt a video game market in a Shoot-Them-Up segment, your game has to be not only better, but also different from the customers point of view, not yours. However since your game is still on the drawing board, you can learn what specific attributes of customer experience with current games are disappointing to their customers - People who paid money to buy these games. In this example "hit detection" experience appears to disappoint the customers of both leading competitors. Perhaps this presents an opportunity for differentiation and deserves a deeper look into the specific opinions.
A cursory look at the text of opinion’ snippets helps to validate the original finding. The numbers on the left side and the background color indicate that all of these opinions are Negative indeed. However we need to dive deeper into the content to understand WHY “hit detection” experience disappoints the customers.
I apologize for the low quality of the image. HTML does not transfer well into images. At least I did not figure out yet how to do it right.The Deep Dive requires actual reading and understanding what specifically caused a customer unhappiness, but by now you have only a small fraction of the original volume to deal with. In this particular example we have started with over 3,000 pieces of Customer Generated content, and within a very short time zeroed in on 3 opportunities for differentiation:Hit DetectionReliability and Customer supportThe Science stage of the process is behind us. Now it is a time for your Art. Your unique qualifications, your knowledge of the marketplace, of your company and you vision will help you interpret the found insights into successful product requirements.
Now is the time to ask yourself if your proposed product can improve customer experience based on the insights you have discovered in the previous steps. Can your proposed product eliminate steps or simplify the customer’s journey to obtain the Desired Outcome? Can your proposed product become an irresistible “applicant” for the customer’s “job”? If the answer is ‘No, but…’ it the best to consider abandoning this particular idea. What you have learned to get to this point will help you to ideate much better subsequent proposals.
I wanted to test our approach on some historical data and to share the findings with you.Once upon the time, before the first iPod was introduced, people used to buy MP3 players. Here is a disclaimer – I am not an Apple fun boy. I have never purchased an Apple product for my own personal consumption. However I am a huge admirer and a student of their Product Marketing planning process.For the purpose of this case study we have gathered 34,657 customer reviews for leading MP3 player models of that time. We have combined a few similar models of the same brand into a single group to get a larger data sample. The extracted Customer Intelligence exposed two major potential Opportunities for disruption.One of the most important attributes of the customers’ experience is Music Quality as almost 15% of all opinions expressed are about this attribute. And yet, none of the current products could meet their customers expectations.Secondly, all attributes associated with the user interface and navigation also disappointed their customers.When we encounter high importance and low satisfaction together, we are presented with a precious opportunity for innovation.
The User Interface, Usability and Navigation verbatim analysis finds customer comments like “awful navigation system full of menu choices” or “I have to stop jogging to sort through the menus and loose my rhythm. Very annoying”. Customers were begging for a process that allows them to enjoy music with minimum interruption. They wanted simplicity.
The music quality verbatim analysis exposed the fact that the customers’ primary source of content is low quality downloads and rip-off of the music from their own media. The proverbial “Garbage in-garbage out” expression is not limited exclusively to describe business applications. It is not possible to deliver a high quality reproduction of low quality content.It was interesting to sift through the verbatim – not a single comment was using such words as content or any similar word. That is where the art of interpretation and empathy with customer can create the simplicity of experience. Apple understood that the content eco-system was the key to portable music market domination. iTune’s eco-system expanded well beyond music, and now is the key for the portable content consumption market we call the Tablet. And yet, everybody else, except Amazon, still peddles devices.
This is the end of my presentation and now we open for questions.