What Does Marketing And MarTech Have To Do With Social SellingMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: What Does Marketing & Martech Have To Do With Social Selling?. PRESENTATION: What Does Marketing And MarTech Have To Do With Social Selling - Given by Jill Rowley, @jill_rowley - #SocialSelling, Founder & Chief Evangelist
Percepta - Effectiveness of Data Capture.docLeigh Barnes
In June this year Percepta approached a client who we knew was looking to capture data on customer requirements for a new vehicle launch later in the year. We approached them after hearing they were having difficulty putting a solution together to achieve the RoI results they would need from this campaign.
The Portland Trail Blazers' Senior Vice President of Business Operations praised Citifyd's data for helping the team gain a 360 degree view of their fans that was not previously possible. Citifyd's data on fans' activities before arriving at venues provides insights that enhance the Trail Blazers' understanding of their fan base. A pilot program with Citifyd showed that 58% of ticket holders purchased at least one additional pass, 35% purchased multiple passes, and 60% of passes were purchased in advance of games.
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
This document discusses marketing automation and the digital marketing suite. It describes elements of marketing automation 1.0 and 2.0, including CRM integration, lead generation, analytics, content personalization, and bridging digital channels. The document outlines how the digital marketing suite can build engagement profiles from online data to optimize interactions across channels like search, display, social media, and more. It provides examples of how the suite can implement smart retargeting, dynamic creative, lookalike targeting, and media mix modeling.
This was the preso that I did for the Avvo Webinar - focused on 20 key metrics a law firm (or frankly, most small businesses) should focus on wrt to a successful online marketing campaign.
This document discusses how an e-commerce as a service platform can help retailers by providing intelligent catalog enrichment, personalized recommendations, smart search, behavior tracking, and analytics capabilities to improve customer experience and increase sales. It also notes that within 18 months, marketers will need to understand each customer individually rather than through segmentation alone.
Digital Transformation in Retail - How Brands are Preparing for the HolidaysAppian
How retailers prepare for and handle the holiday shopping season is often a sign of what is to come in the industry. Retailers bring in huge revenues during the final quarter of the year as consumers rush out to purchase gifts for one another. As a result, the months spent preparing for the holiday shopping period are often indicative of the most important developments in the retail sector. This year is no exception. The National Retail Federation predicted that retail sales in November and December will total between $682 billion and $655.8 billion this year. These sales projections represent a year-over-year increase of between 3.6 percent and 4 percent.
With significant growth coming in this year’s holiday season, retailers are working hard to prepare for the high volume of sales and heated competition on its way. Let’s explore the themes coming out of the build-up to this year’s holidays and look at what they mean for the overarching evolution of the retail sector.
Learn more about digital transformation in retail > http://ap.pn/2C2M2or
What Does Marketing And MarTech Have To Do With Social SellingMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: What Does Marketing & Martech Have To Do With Social Selling?. PRESENTATION: What Does Marketing And MarTech Have To Do With Social Selling - Given by Jill Rowley, @jill_rowley - #SocialSelling, Founder & Chief Evangelist
Percepta - Effectiveness of Data Capture.docLeigh Barnes
In June this year Percepta approached a client who we knew was looking to capture data on customer requirements for a new vehicle launch later in the year. We approached them after hearing they were having difficulty putting a solution together to achieve the RoI results they would need from this campaign.
The Portland Trail Blazers' Senior Vice President of Business Operations praised Citifyd's data for helping the team gain a 360 degree view of their fans that was not previously possible. Citifyd's data on fans' activities before arriving at venues provides insights that enhance the Trail Blazers' understanding of their fan base. A pilot program with Citifyd showed that 58% of ticket holders purchased at least one additional pass, 35% purchased multiple passes, and 60% of passes were purchased in advance of games.
In the run-run to its 2018 Cool and Hot Vendor Forum on October 18 in Orlando, Florida, the Gartner Observatory is developing case studies to spotlight the most impactful, innovating and intriguing firms we have spoken to, out of hundreds of Cool Vendor designation holders who have taken part in our research. In this case study, our communications director Suwen Chen outline the process for winning the designation, and what the outcomes were.
This document discusses marketing automation and the digital marketing suite. It describes elements of marketing automation 1.0 and 2.0, including CRM integration, lead generation, analytics, content personalization, and bridging digital channels. The document outlines how the digital marketing suite can build engagement profiles from online data to optimize interactions across channels like search, display, social media, and more. It provides examples of how the suite can implement smart retargeting, dynamic creative, lookalike targeting, and media mix modeling.
This was the preso that I did for the Avvo Webinar - focused on 20 key metrics a law firm (or frankly, most small businesses) should focus on wrt to a successful online marketing campaign.
This document discusses how an e-commerce as a service platform can help retailers by providing intelligent catalog enrichment, personalized recommendations, smart search, behavior tracking, and analytics capabilities to improve customer experience and increase sales. It also notes that within 18 months, marketers will need to understand each customer individually rather than through segmentation alone.
Digital Transformation in Retail - How Brands are Preparing for the HolidaysAppian
How retailers prepare for and handle the holiday shopping season is often a sign of what is to come in the industry. Retailers bring in huge revenues during the final quarter of the year as consumers rush out to purchase gifts for one another. As a result, the months spent preparing for the holiday shopping period are often indicative of the most important developments in the retail sector. This year is no exception. The National Retail Federation predicted that retail sales in November and December will total between $682 billion and $655.8 billion this year. These sales projections represent a year-over-year increase of between 3.6 percent and 4 percent.
With significant growth coming in this year’s holiday season, retailers are working hard to prepare for the high volume of sales and heated competition on its way. Let’s explore the themes coming out of the build-up to this year’s holidays and look at what they mean for the overarching evolution of the retail sector.
Learn more about digital transformation in retail > http://ap.pn/2C2M2or
The document discusses 8 common use cases for big data analytics: 1) optimize funnel conversion, 2) behavioral analytics, 3) customer segmentation, 4) predictive support, 5) market basket analysis and pricing optimization, 6) predict security threats, 7) fraud detection, and 8) industry specific uses. For each use case, examples are provided of companies in different industries applying big data to improve operations, marketing, and customer experiences.
Are you ready to harness the power of big data and turn your data streams into real revenue opportunities? Introducing CSI IQ – a suite of enhancements and ancillary solutions that are fully integrated into NuPoint® core processing solution. From greater search and data view functionality to reimagined mobility and world-class business analytics capabilities, CSI IQ provides your financial institution with the tools it needs to be competitive in the market place and meet evolving consumer demands.
Raise your Brand's Analytics IQ with Salesforce EinsteinGib Bassett
From Salesforce Connections 2019: Advanced analytics like Machine Learning are typically the purview of only large companies with Data Science and Data Engineering teams. Einstein is all about bringing the power of data science to everyone, at scale, and often transparently so you don’t know it’s there working to improve a critical business process. Whether your company has a Chief Data Officer or not, chances are it’s interested in partaking in the AI revolution. Companies that achieve the greatest value from analytics look across their business for improvement opportunities – and Consumer Goods companies are no exception. In this session, see all the use cases enabled by Einstein that help you deliver more seamless and profitable consumer experiences. Take away a plan to chart your own course to raising your company’s analytics IQ with Salesforce!
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
Service Evaluation Concepts, Inc. (SEC) is a company that specializes in customer experience optimization programs through field deployment and data collection methods like mystery shopping. Founded in 1987, SEC helps businesses align their brand message with customer expectations across all channels. SEC works with large companies committed to customer and employee satisfaction, using a balanced scorecard approach to identify links between customer experience and corporate strategy. SEC has a global network of over 600,000 contractors who monitor frontline customer interactions across in-person, online, and phone channels.
ComCap is a boutique investment bank focused on commerce and capital markets. It hosted a guide for attendees of the Shoptalk 2016 conference, providing an overview of selected operating companies, investors, and profiles. The guide contained confidential information about analytics, e-commerce, and retail technology companies attending the event, including their services, funding amounts, and key facts. Attendees could contact ComCap representatives for additional information or to be included in future guides.
This document contains confidential information belonging to AAUM. Any disclosure of this confidential information to unauthorized third parties could damage AAUM. AAUM retains ownership of all confidential information contained in this document, regardless of the media. The document outlines AAUM's analytics services and provides examples of how various analytics techniques can be applied to solve business problems.
Bootstrap, Angel or Venture: Determining the Right Financing Strategy for You...Judy Loehr
This presentation was shared at Dreamforce 2016 to help early-stage cloud business application startup teams understand how investors will evaluate their markets so they can plan the right financing strategy from the beginning.
Optimize Your Cross-Channel Strategy for SuccessMarketo
The document discusses the importance of optimizing cross-channel marketing strategies for success. It notes that consumers are always connected across multiple channels and have higher expectations. Effective cross-channel strategies require understanding customer interactions, delivering consistent messages, and engaging customers at the right time across different channels. Many companies still struggle with cross-channel capabilities like data integration, personalized engagement, and measurement. The document provides recommendations for developing cross-channel strategies centered around customer needs with aligned goals, resources, and technologies to improve experiences and business results.
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Oracle Social provides tools to optimize a company's social media strategy and customer experience. It allows companies to listen to conversations on social media, analyze insights and route them to the appropriate teams. Companies can then engage customers, publish content to multiple channels and amplify messaging. The goal is to transform social interactions into actionable intelligence that drives marketing and sales performance.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Freedom from IT: How to Give Power Back to Marketing and Merchandising TeamsMozu
Mozu's Director of Product Marketing, Mike Haze, and IDC's Senior Research Analyst, Miya Knights discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies.
Watch the webinar replay here: http://info.mozu.com/webinar-omni-channel-strategy-connected-consumer.html
This document contains confidential information belonging to AAUM. Any disclosure of this confidential information to unauthorized third parties would damage AAUM. AAUM retains ownership of all confidential information contained in the document, regardless of the media. The document discusses AAUM's business description, value propositions, use cases demonstrated for customers, customer validations, business model and pricing details, competitive positioning, and technology/product descriptions. It provides information on AAUM's founders and advisors.
StartupRunner consultants are experts at applying StartupRunner’s framework to grow businesses. We’re often called Chief Growth Officers because of our ability to align marketing, sales, product, and finance teams to deliver objectives and key results (OKRs). We match our consultants to businesses where their domain expertise creates max value.
Déjeuner Conférence - L'analyse prédictive agile avec SAP Predictive Analytic...agileDSS
Les bénéfices de l’analyse prédictive sont trop souvent sous-utilisés dans les entreprises.Que ce soit par un manque d’expertise à l’interne ou, par une lourdeur du processus de mise à disposition des modèles statistiques, cette réalité limite l’utilisation de l’analyse prédictive au sein de l’entreprise.
SAP Predictive Analytics 2.0, démultiplie les possibilités d’utiliser l’analyse prédictive dans vos processus d’affaires. Sans forcément avoir de connaissance en statistique, les lignes d’affaires pourront avoir accès à la puissance d’un outil d’analyse prédictive complet dans leurs travaux au quotidien.
De plus, cet outil permet même de satisfaire les statisticiens les plus chevronnés grâce à un tout nouveau mode ‘’expert’’ inclus dans la version 2.0
Bruno Delahaye, VP Analyse Prédictive chez SAP, vous illustrera les capacités de l’outil à travers des cas clients comme ceux de Walmart, Rogers, RBC, Equifax et HMV.
Pourquoi participer?
- Voyez, avec l'aide de démonstrations, comment vous pouvez optimiser vos processus d’affaires, et apporter de meilleurs résultats d’affaires en toute confiance avec des analyses prédictives.
- Découvrez comment plusieurs entreprises de diverses industries comme Sears, Walmart, Rogers, RBC, Equifax et HMV utilisent actuellement la puissance, la rapidité et la facilité d'utilisation de SAP Predictive Analytics.
- Informez-vous sur comment cet outil peut réduire drastiquement le temps pour déployer des solutions prédictives en automatisant la construction de modèles prédictifs.
Matthew K. Miller of CA Technologies presented on CA Identity Suite's real-time identity analytics capabilities. The suite provides comprehensive dashboards and reports that give insights into identity lifecycles and processes. This allows managers to analyze performance, identify bottlenecks, and ensure service level goals are met. The analytics features also improve productivity and operational excellence across the enterprise.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
Moto x Customer Experience Market Intelligence - Executive SummaryAmplified Analytics
Based on an analysis of over 8,000 customer reviews, the Moto X leads its competitors in battery experience and customer support, is on par with competitors in reliability and usability, and trails competitors in picture and video quality. The Moto X's keyboard experience did not meet customer expectations as well as other needs.
The document discusses several key points about making GO/NO GO decisions:
1) Data-driven approaches that are substantiated by evidence lead to higher quality decisions.
2) Unstructured customer feedback is a valuable source of honest, critical information to support GO/NO GO decisions.
3) Clearly defined methodologies ensure high integrity in the decision-making process and its results.
The document discusses 8 common use cases for big data analytics: 1) optimize funnel conversion, 2) behavioral analytics, 3) customer segmentation, 4) predictive support, 5) market basket analysis and pricing optimization, 6) predict security threats, 7) fraud detection, and 8) industry specific uses. For each use case, examples are provided of companies in different industries applying big data to improve operations, marketing, and customer experiences.
Are you ready to harness the power of big data and turn your data streams into real revenue opportunities? Introducing CSI IQ – a suite of enhancements and ancillary solutions that are fully integrated into NuPoint® core processing solution. From greater search and data view functionality to reimagined mobility and world-class business analytics capabilities, CSI IQ provides your financial institution with the tools it needs to be competitive in the market place and meet evolving consumer demands.
Raise your Brand's Analytics IQ with Salesforce EinsteinGib Bassett
From Salesforce Connections 2019: Advanced analytics like Machine Learning are typically the purview of only large companies with Data Science and Data Engineering teams. Einstein is all about bringing the power of data science to everyone, at scale, and often transparently so you don’t know it’s there working to improve a critical business process. Whether your company has a Chief Data Officer or not, chances are it’s interested in partaking in the AI revolution. Companies that achieve the greatest value from analytics look across their business for improvement opportunities – and Consumer Goods companies are no exception. In this session, see all the use cases enabled by Einstein that help you deliver more seamless and profitable consumer experiences. Take away a plan to chart your own course to raising your company’s analytics IQ with Salesforce!
Social Supply Chain and Sales Pipeline BridgeSteelwedge
Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Have in Common?
Undoubtedly, you have a lot of good information in your CRM system. But do you know how to best leverage it to manage your entire business, from Sales to Supply to Finance?
Join Bruce Richardson, Chief Enterprise Strategist at salesforce.com for the webinar, "Social Supply Chain: Linking Sales Intelligence to Supply Chain and Finance - What Do Cloud, Your Demand Plan, S&OP and Sales Pipeline Your Have in Common?"
This webinar will provide guidance on how to fill the "missing link" in your sales and operations planning (S&OP) process-leveraging the intelligence contained in your sales pipeline to inform your consensus demand planning process. This is an important step towards the Social Supply Chain. Bruce will explain how you can:
1. Evolve your operations into a Social Supply Chain
2. Aggregate pipeline information for supply/demand balancing and operations planning decisions
3. Provide visibility and insight into significant pipeline assumptions, expectations and changes
4. Translate pipeline confidence into accurate revenue and margin projections for better Integrated Business Planning (IBP)
To learn more about S&OP or IBP please visit: http://www.steelwedge.com/solutions/
Service Evaluation Concepts, Inc. (SEC) is a company that specializes in customer experience optimization programs through field deployment and data collection methods like mystery shopping. Founded in 1987, SEC helps businesses align their brand message with customer expectations across all channels. SEC works with large companies committed to customer and employee satisfaction, using a balanced scorecard approach to identify links between customer experience and corporate strategy. SEC has a global network of over 600,000 contractors who monitor frontline customer interactions across in-person, online, and phone channels.
ComCap is a boutique investment bank focused on commerce and capital markets. It hosted a guide for attendees of the Shoptalk 2016 conference, providing an overview of selected operating companies, investors, and profiles. The guide contained confidential information about analytics, e-commerce, and retail technology companies attending the event, including their services, funding amounts, and key facts. Attendees could contact ComCap representatives for additional information or to be included in future guides.
This document contains confidential information belonging to AAUM. Any disclosure of this confidential information to unauthorized third parties could damage AAUM. AAUM retains ownership of all confidential information contained in this document, regardless of the media. The document outlines AAUM's analytics services and provides examples of how various analytics techniques can be applied to solve business problems.
Bootstrap, Angel or Venture: Determining the Right Financing Strategy for You...Judy Loehr
This presentation was shared at Dreamforce 2016 to help early-stage cloud business application startup teams understand how investors will evaluate their markets so they can plan the right financing strategy from the beginning.
Optimize Your Cross-Channel Strategy for SuccessMarketo
The document discusses the importance of optimizing cross-channel marketing strategies for success. It notes that consumers are always connected across multiple channels and have higher expectations. Effective cross-channel strategies require understanding customer interactions, delivering consistent messages, and engaging customers at the right time across different channels. Many companies still struggle with cross-channel capabilities like data integration, personalized engagement, and measurement. The document provides recommendations for developing cross-channel strategies centered around customer needs with aligned goals, resources, and technologies to improve experiences and business results.
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
Oracle Social provides tools to optimize a company's social media strategy and customer experience. It allows companies to listen to conversations on social media, analyze insights and route them to the appropriate teams. Companies can then engage customers, publish content to multiple channels and amplify messaging. The goal is to transform social interactions into actionable intelligence that drives marketing and sales performance.
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Freedom from IT: How to Give Power Back to Marketing and Merchandising TeamsMozu
Mozu's Director of Product Marketing, Mike Haze, and IDC's Senior Research Analyst, Miya Knights discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies.
Watch the webinar replay here: http://info.mozu.com/webinar-omni-channel-strategy-connected-consumer.html
This document contains confidential information belonging to AAUM. Any disclosure of this confidential information to unauthorized third parties would damage AAUM. AAUM retains ownership of all confidential information contained in the document, regardless of the media. The document discusses AAUM's business description, value propositions, use cases demonstrated for customers, customer validations, business model and pricing details, competitive positioning, and technology/product descriptions. It provides information on AAUM's founders and advisors.
StartupRunner consultants are experts at applying StartupRunner’s framework to grow businesses. We’re often called Chief Growth Officers because of our ability to align marketing, sales, product, and finance teams to deliver objectives and key results (OKRs). We match our consultants to businesses where their domain expertise creates max value.
Déjeuner Conférence - L'analyse prédictive agile avec SAP Predictive Analytic...agileDSS
Les bénéfices de l’analyse prédictive sont trop souvent sous-utilisés dans les entreprises.Que ce soit par un manque d’expertise à l’interne ou, par une lourdeur du processus de mise à disposition des modèles statistiques, cette réalité limite l’utilisation de l’analyse prédictive au sein de l’entreprise.
SAP Predictive Analytics 2.0, démultiplie les possibilités d’utiliser l’analyse prédictive dans vos processus d’affaires. Sans forcément avoir de connaissance en statistique, les lignes d’affaires pourront avoir accès à la puissance d’un outil d’analyse prédictive complet dans leurs travaux au quotidien.
De plus, cet outil permet même de satisfaire les statisticiens les plus chevronnés grâce à un tout nouveau mode ‘’expert’’ inclus dans la version 2.0
Bruno Delahaye, VP Analyse Prédictive chez SAP, vous illustrera les capacités de l’outil à travers des cas clients comme ceux de Walmart, Rogers, RBC, Equifax et HMV.
Pourquoi participer?
- Voyez, avec l'aide de démonstrations, comment vous pouvez optimiser vos processus d’affaires, et apporter de meilleurs résultats d’affaires en toute confiance avec des analyses prédictives.
- Découvrez comment plusieurs entreprises de diverses industries comme Sears, Walmart, Rogers, RBC, Equifax et HMV utilisent actuellement la puissance, la rapidité et la facilité d'utilisation de SAP Predictive Analytics.
- Informez-vous sur comment cet outil peut réduire drastiquement le temps pour déployer des solutions prédictives en automatisant la construction de modèles prédictifs.
Matthew K. Miller of CA Technologies presented on CA Identity Suite's real-time identity analytics capabilities. The suite provides comprehensive dashboards and reports that give insights into identity lifecycles and processes. This allows managers to analyze performance, identify bottlenecks, and ensure service level goals are met. The analytics features also improve productivity and operational excellence across the enterprise.
Future of Tracking: Transforming how we do it not what we doKantar
The slides from ‘Digital Transformation of Tracking’ webinar presented on BrightTalk on 28th February 2017. In this webinar Mark Chamberlain and Alex Taylor discuss how changes in consumer behaviour, increased business pressures and new technologies have created both opportunity and disruption across all industries. Like every other industry, research is in the midst of its own transformation affecting not what we do but how we do things.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have solution for all the problems of your online business with proper understanding.
We are online Growth experts, we tell you the perfect strategies to grow your online business. We have made our clients satisfied with our services you can check their feedback on our website. We have the solution for all the problems of your online business with proper understanding.
Moto x Customer Experience Market Intelligence - Executive SummaryAmplified Analytics
Based on an analysis of over 8,000 customer reviews, the Moto X leads its competitors in battery experience and customer support, is on par with competitors in reliability and usability, and trails competitors in picture and video quality. The Moto X's keyboard experience did not meet customer expectations as well as other needs.
The document discusses several key points about making GO/NO GO decisions:
1) Data-driven approaches that are substantiated by evidence lead to higher quality decisions.
2) Unstructured customer feedback is a valuable source of honest, critical information to support GO/NO GO decisions.
3) Clearly defined methodologies ensure high integrity in the decision-making process and its results.
This document shows the importance of different product attributes to customers for two products: the Acer Iconia A500 tablet and the Amazon Kindle Fire. It assigns a score between 0 and 2 to each attribute based on customer survey data, with higher scores indicating greater importance. For both products, features like battery life, ease of use, and price received the highest scores, while attributes like brand and country of origin were less important to customers.
The document summarizes customer reviews of the BlackBerry Playbook tablet. It found that while pre-release speculation about battery life issues were widespread, actual customers reported the battery life exceeded their expectations by 21%. The Playbook's new QNX operating system also exceeded customer expectations by 35% and was viewed more positively than iOS and Android. However, overall customer satisfaction was still low due to complaints about a lack of available content and applications for the Playbook.
The document discusses how social media opens opportunities for better customer segmentation and understanding customer needs based on their use of products. It describes how analyzing customer experience helps understand what market segments value through their language used to describe experiences rather than assumptions. The analysis can then quantify qualitative customer opinions from social media to produce customer intelligence about product attributes and brand equity management.
If you are on the market for hands free, bluetooth car speakerphone you want to see this report. You can compare these products based on their customers' perception for their Functionality, Reliability and Support.