The document discusses how digital is changing the marketing landscape. It notes that digital is not a separate discipline but a specialism that cuts across disciplines like PR, advertising, direct marketing, retail, and activation. It also discusses Ogilvy's leadership in digital through initiatives like their interactive network and labs. Finally, it lists four golden rules that will be covered which include marketplace observations, audience trends, and marketing shifts.

1. Customer Futures HK
How Digital Is Changing The Marketing Landscape
22/7/08

2. giles.rhysjones@ogilvy.com
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3. Interactive @ Ogilvy - The largest digital network in the world
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4. Digital Is Not A Discipline…It is A Specialism Within All Disciplines
PR ADVERTISING DIRECT RETAIL ACTIVATION
DIGITAL
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