ECR Leaders' Forum: Power of Collaboration

1. ‘Power Of Collaboration’
ECR leaders forum on 15 October,
Brussels 2015

2. We Are Facing A New World
• Rising bar for consumer trust
o Demanding accurate and accessible information about products beyond legal requirements.
Concerned with data privacy.
• Growth of non-linear paths to purchase
o Social media, online research, store visit plus online purchase. Any combination in any order.
• Divergence of consumer needs in a changing world
o Rapidly growing urban middle class in emerging markets, different needs for rural
o Massive demographic shifts to ageing populations in West, Japan and China
o ‘Millennials’
• Challenges from different, demanding competitors
o Businesses ‘born in the internet’
o Emerging markets are incubating new retail and manufacturing business models

3. Current Projects 1/2
Omni-Channel: 3 workstreams
Data Asset Management: define requirements of standardised product attributes & improve data
accuracy. Recent: GS1 Unique ID Workshops in Utrecht and Chicago.
Mobile Scanning: make accurate product information available to the consumer on mobile
devices & support US-based smartLabel ® initiative
Digital Shelf: Connect the digital world of online stores and product information to the physical
world of order fulfilment in the supply chain.
CEP - Set of 7 Consumer Engagement Principles
Reassure consumers that they can engage digitally and share data necessary for improved
performance. Build trust with consumers
Deliverable: Companion Handbook and now gathering Best Practice Cases from Member
Companies for the industry to support implementation

4. Current Projects 2/2
• Traceability / ’Transparency’ - Just kicked off!
o First Cross Pillar Initiative at CGF (GFSI & E2E)
o Inform consumers of our products’ contents, safety, environmental and societal impact, while
improving efficiency within the industry
o Requires a step-change in collaboration on product global data definitions, data quality and
data sharing
• Future Value Chain/Network Report - Due to be published soon!
o Highlights strategic implications for the industry and for the CGF members in particular and
draws on the discussion between 55 representatives of industry and associations from around
the world
o Suggests that the industry’s traditional approach to the value chain – whereby product and
information flow linearly and sequentially from supplier to manufacturer to retailer to consumer
– is no longer sufficient

5. Future Models For Our Industry
Embed Social + Environmental Impact (‘more than sharing a truck’)
The present model may be unsustainable long term, need to explore opportunities to collaborate
‘Last Mile’ Could Be One Part Of the New Model
Improve speed and efficiency
Reduce the environmental impact of multiple small deliveries;
Reduce shipping packaging
The new model would involve a new form of ‘ network” partnerships
… (more to come!)

6. Q & A