MassTLC marketing analytics summit, HubSpot

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Jeanne Hopkins, VP of Marketing, HubSpot presented at MassTLC's marketing analytics summit on 04/26/12

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  • BEFORE WEBINAR STARTS
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  • ROBERGE
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  • MassTLC marketing analytics summit, HubSpot

    1. 1. Search Engine Optimization Blogging & Social Media Lead Generation LeadAll-in-One Management Marketing Software Email & Automation Marketing Analytics 1
    2. 2. Define Your Funnel Stages Visits Leads / InquiriesMarketing Qualified Leads Sales Qualified Leads Opportunities Customers
    3. 3. Visits
    4. 4. Leads
    5. 5. White Bread Leads
    6. 6. Wheat Bread Leads
    7. 7. Customers by Marketing Source
    8. 8. Computing the Marketing SLA MQL Type Average MQL to Value per Revenue / Customer MQL Customer Close % Whitepaper $160,000 1.0% $1,600 Webinar $100,000 1.5% $3,000 Online Demo $150,000 2.0% $3,000 Tradeshow $125,000 1.0% $1,250 Contact Sales $110,000 10.0% $11,000
    9. 9. Marketing Dashboardshttp://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
    10. 10. Marketing Dashboardshttp://blog.hubspot.com/blog/tabid/6307/bid/14222/The-One-Graph-Marketers-Should-Update-Daily-The-Leads-Waterfall.aspx
    11. 11. Sales Dashboards* Data has been altered from actual HubSpot data for the purposes of this presentation
    12. 12. Sales Dashboards* Data has been altered from actual HubSpot data for the purposes of this presentation
    13. 13. Sales Dashboards* Data has been altered from actual HubSpot data for the purposes of this presentation
    14. 14. Sales Dashboards* Data has been altered from actual HubSpot data for the purposes of this presentation
    15. 15. Sales SLA

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