Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales Funnel

2,565 views

Published on

No matter where a salesperson finds themselves in the sales funnel there is a role for content marketing. Whether it's attracting qualified prospects with fun, interesting, and shareable content at the ToFu stage, educating and informing prospects with longform content at the MoFu stage, or converting those prospects at the BoFu stage, content marketing can deliver for salespeople. This SlideShare not only explains how the funnel works, but what content should do and even what content to employ at each stage.

Published in: Sales
  • I’ve personally never heard of companies who can produce a paper for you until word got around among my college groupmates. My professor asked me to write a research paper based on a field I have no idea about. My research skills are also very poor. So, I thought I’d give it a try. I chose a writer who matched my writing style and fulfilled every requirement I proposed. I turned my paper in and I actually got a good grade. I highly recommend ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Have you ever used the help of ⇒ www.HelpWriting.net ⇐? They can help you with any type of writing - from personal statement to research paper. Due to this service you'll save your time and get an essay without plagiarism.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you are one of those students who prefer to order a well-written essay online instead of doing it individually, I can suggest you using this writing company HelpWriting.net ! Try using this service once and you will see how useful it can be for you!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales Funnel

  1. 1. TOFU MOFU BOFU www.DOZ.com Content Marketing & Its Place in Your Sales Funnel
  2. 2. Ask a regular person to think of tofu and they'll imagine something like this:
  3. 3. But ask a salesperson and they'll probably think of something like this:
  4. 4. Funnel Image: The Leverage Lifestyle
  5. 5. A salesperson hears tofu and thinks ToFu
  6. 6. ToFu = Top of Funnel
  7. 7. And of course there's also MoFu...
  8. 8. MoFu = Middle of Funnel
  9. 9. And there's BoFu, too...
  10. 10. BoFu = Bottom of Funnel
  11. 11. So what's this funnel? Simple.
  12. 12. It's the sales funnel.
  13. 13. And what's a sales funnel?
  14. 14. The sales funnel visually describes the sales process from initial contact to final sale. Definition: MaRS DD
  15. 15. The role of the salesperson is to remove barriers and help the customer descend through the sales funnel.
  16. 16. Prospects Sales
  17. 17. What about the role of the content marketer?
  18. 18. Believe it or not, content marketing is essential at every point in the sales funnel.
  19. 19. Let's take them one at a time and explain how and why content marketing can help your sales.
  20. 20. ToFu
  21. 21. What is the goal of content marketing at the ToFu stage of the sales funnel?
  22. 22. Attraction.
  23. 23. At the ToFu stage you want to attract as many potential clients as you can.
  24. 24. And if they are qualified prospects (people who fit your buyer profile) that's even better.
  25. 25. TIP: Make your content fun, shareable, interesting, informative, and useful.
  26. 26. MoFu
  27. 27. What is the goal of content marketing at the MoFu stage of the sales funnel?
  28. 28. Education and Positioning.
  29. 29. Content here should educate the prospect about the product or service.
  30. 30. It also needs to position the business as the best placed to deliver for the buyer.
  31. 31. TIP: Consider longform content like eBooks and white papers to educate and position effectively.
  32. 32. BoFu
  33. 33. What is the goal of content marketing at the BoFu stage of the sales funnel?
  34. 34. Conversion.
  35. 35. Content here has to convert the prospect into a client.
  36. 36. A fully-paid up client? Not necessarily.
  37. 37. Clients could be converted to trial programs that will eventually lead to full sales.
  38. 38. TIP: Consider promotional content, discount codes, and content giveaways for trial signups.
  39. 39. In other words, no matter where you are in the sales funnel...
  40. 40. ...content marketing can help you win sales.
  41. 41. DOZ’s innovative platform helps brands to connect with a network of marketing experts around the world and draw on the local knowledge of professionals to run effective & profitable campaigns. More than 300 brands around the world have connected with experts through the DOZ platform & worked with the DOZ team to manage their campaigns. DOZ www.DOZ.com

×