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ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales Funnel

DOZ.com
DOZ.com

No matter where a salesperson finds themselves in the sales funnel there is a role for content marketing. Whether it's attracting qualified prospects with fun, interesting, and shareable content at the ToFu stage, educating and informing prospects with longform content at the MoFu stage, or converting those prospects at the BoFu stage, content marketing can deliver for salespeople. This SlideShare not only explains how the funnel works, but what content should do and even what content to employ at each stage.

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TOFU
MOFU
BOFU
www.DOZ.com
Content Marketing &
Its Place in
Your Sales
Funnel
Ask a regular person to
think of tofu and they'll
imagine something like this:
ToFu, MoFu, BoFu: Content Marketing and Its Role in the Sales Funnel
But ask a salesperson and
they'll probably think of
something like this:
Funnel Image: The Leverage Lifestyle
A salesperson hears tofu
and thinks ToFu

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