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Direct Mail Marketing Domination For Real Estate Investors Part 1 of 4

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www.RealDealMeetUp.com
The RIGHT Way To Get HIGH
Profit Deals With Direct Mail
Marketing Campaigns
Part 1 of 4
Why Direct Mail?
It’s one of the most private form s of communication
Mail is and has been consistently reliable.
Mail is preferred. 15 – 20% more people will respond to solicitations received
from mail as oppose to email.:
Mail is affordable: Compared to other campaigns mail more often then not will
be less expensive.
Mail is more responsive: Standard letter mail sent to a standard house list on
average will garnish a 3.5% response rate and highly targeted, personalized and
engaging campaigns can reach response rates of 15% or higher
40 /40 / 20 The order of emphasis
Your Audience: No mater what you say in your marketing
piece, It’s not going to matter if it doesn’t speak the
recipient.
The Mail Piece Offer: Now that you have the perfect what
are you going to offer them? All Cash, Sell Fast, No
Commissions. Etc…
And Everything Else: the stamp, Envelope type, Text Color,
Lumpy Content, Etc.
The money is in the Segmentation
Geographic Segmentation
Which could mean Region, City, State, Postal Code, Mailing Route or Neighborhood,
Demographic Segmentation: Applies to people, Age,
Gender, Ethnicity, Income, Life Status eg: Married, Single /
Kids/No Kids
Filmographic Segmentation: If your marketing B2B (
Business To Business: Employee Count, Revenue,
Industry and Location trends over time..
Psychographic Segmentation: This
model combines Psychology with
Demographic segmentation
Stats + Lifestyle, Personality Values.
Pet loving, apartment dwellers over
30 with high income.
Ad

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Direct Mail Marketing Domination For Real Estate Investors Part 1 of 4

  • 1. www.RealDealMeetUp.com The RIGHT Way To Get HIGH Profit Deals With Direct Mail Marketing Campaigns Part 1 of 4
  • 2. Why Direct Mail? It’s one of the most private form s of communication Mail is and has been consistently reliable. Mail is preferred. 15 – 20% more people will respond to solicitations received from mail as oppose to email.: Mail is affordable: Compared to other campaigns mail more often then not will be less expensive. Mail is more responsive: Standard letter mail sent to a standard house list on average will garnish a 3.5% response rate and highly targeted, personalized and engaging campaigns can reach response rates of 15% or higher
  • 3. 40 /40 / 20 The order of emphasis Your Audience: No mater what you say in your marketing piece, It’s not going to matter if it doesn’t speak the recipient. The Mail Piece Offer: Now that you have the perfect what are you going to offer them? All Cash, Sell Fast, No Commissions. Etc… And Everything Else: the stamp, Envelope type, Text Color, Lumpy Content, Etc.
  • 4. The money is in the Segmentation Geographic Segmentation Which could mean Region, City, State, Postal Code, Mailing Route or Neighborhood,
  • 5. Demographic Segmentation: Applies to people, Age, Gender, Ethnicity, Income, Life Status eg: Married, Single / Kids/No Kids Filmographic Segmentation: If your marketing B2B ( Business To Business: Employee Count, Revenue, Industry and Location trends over time..
  • 6. Psychographic Segmentation: This model combines Psychology with Demographic segmentation Stats + Lifestyle, Personality Values. Pet loving, apartment dwellers over 30 with high income.
  • 7. Sales Stage Segmentation: Refers to marketing Prospects, Are they a Customer, Are they loyal Customers, Former Customers, Are they Active or In- Active
  • 8. 2 Models Of Direct Mail Marketing:
  • 11. The 5 Most Relevant Generation Types
  • 15. Sources For Getting Your List • List Directory • List Brokers • Virtual Assistant • Self Pull - DIY