Cultural Intelligence connects brands with how and why consumers think, feel and act – both now and in the future.
Every quarter, AMV BBDO’s Head of Cultural Strategy, Gerard Crichlow and Cultural Strategist, Lore Oxford connect brands with culture fast and slow – from the latest movie and music drops to the macro shifts that impact society – translating key cultural moments into sharp commercial recommendations.
This time around, Elon Musk's love life, Rihanna’s latest business venture and the cultural events that shaped Gen Z.
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
George Clooney, Alyssa Milano, Cameron Diaz, Kristen Bell, Tom Hanks, and Leonardo DiCaprio are highlighted as famous electric vehicle advocates in the document. The document discusses how these celebrities own and support electric vehicles like the Tango T600, Nissan LEAF, Tesla Model S, Chevy Volt, RAV4 EV, and Leonardo DiCaprio's support for the Formula E Championship. The document is a brief overview of celebrity advocates of electric vehicles.
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).
Dane Stangler | Upstate Unleashed PresentationKathryn Cartini
As Upstate Venture Connect's guest speaker, Dane Stangler, VP of Policy & Research at the Kauffman Foundation, shared The Future of the "First Silicon Valley" and how Upstate NY's startup community can better measure our ecosystem of high-growth businesses.
British Airways successfully handled a crisis in the 1970s through organizational changes like reducing its workforce from 59,000 to 39,000 employees, eliminating unprofitable routes, and modernizing its fleet. These changes resulted in British Airways becoming the most profitable airline in its industry within 10 years.
Uber faced a crisis from December 2016 to June 2017 due to reports of sexism, executives resigning amid sexual assault allegations, and legal issues. Travis Kalanick resigned as CEO in June 2017 after accumulating millions in fines. Uber's new CEO is working to improve its culture, relationships with drivers and regulators, and get its license renewed in London as it works to advance in a legal, regulated manner. The full results
ad:tech ASEAN 2015 - Minimob "Jurassic World 2015" Colin JG Miles
How Smartphones Changed the DNA of Advertising!
A series of metaphors to explain the change from display based advertising to performance based advertising approaches. Almost completely being on Mobile devices. Roughly 4 billion in the World within 5 years! And of course, the change to real-time, last-minute and performance-based models for advertisers; especially as consumers globally change their ways of seeing ads and shopping! The dinosaurs need an upgrade to enjoy this 200 billion dollar industry. Nothing to be afraid of though...
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
Another light-hearted look at what we think the zeitgeist of 2016 will be for marketing, tech, pop culture and everything in-between.
Many of our previous predictions are still in play and while we like to be right we'd rather make you smile with these less predictable trends.
Follow us for more updates.
George Clooney, Alyssa Milano, Cameron Diaz, Kristen Bell, Tom Hanks, and Leonardo DiCaprio are highlighted as famous electric vehicle advocates in the document. The document discusses how these celebrities own and support electric vehicles like the Tango T600, Nissan LEAF, Tesla Model S, Chevy Volt, RAV4 EV, and Leonardo DiCaprio's support for the Formula E Championship. The document is a brief overview of celebrity advocates of electric vehicles.
PR Asia 360 Presentation: Trust and Ethicsali Bullock
The pay-for-play ecosystem is still very much in existence, whether it’s via blogs, advertorials, brand ambassadors or keeping dodgy deeds quiet. How is this paradigm viewed by regional audiences, especially in light of the “black PR” framework in China? At what point do ethical considerations supersede business opportunities? And, how do you police local offices and staff in jurisdictions that are historically and culturally known for questionable ethics?
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).
Dane Stangler | Upstate Unleashed PresentationKathryn Cartini
As Upstate Venture Connect's guest speaker, Dane Stangler, VP of Policy & Research at the Kauffman Foundation, shared The Future of the "First Silicon Valley" and how Upstate NY's startup community can better measure our ecosystem of high-growth businesses.
British Airways successfully handled a crisis in the 1970s through organizational changes like reducing its workforce from 59,000 to 39,000 employees, eliminating unprofitable routes, and modernizing its fleet. These changes resulted in British Airways becoming the most profitable airline in its industry within 10 years.
Uber faced a crisis from December 2016 to June 2017 due to reports of sexism, executives resigning amid sexual assault allegations, and legal issues. Travis Kalanick resigned as CEO in June 2017 after accumulating millions in fines. Uber's new CEO is working to improve its culture, relationships with drivers and regulators, and get its license renewed in London as it works to advance in a legal, regulated manner. The full results
ad:tech ASEAN 2015 - Minimob "Jurassic World 2015" Colin JG Miles
How Smartphones Changed the DNA of Advertising!
A series of metaphors to explain the change from display based advertising to performance based advertising approaches. Almost completely being on Mobile devices. Roughly 4 billion in the World within 5 years! And of course, the change to real-time, last-minute and performance-based models for advertisers; especially as consumers globally change their ways of seeing ads and shopping! The dinosaurs need an upgrade to enjoy this 200 billion dollar industry. Nothing to be afraid of though...
Consumers are evolving way faster than brands and they are seeking a say in everything that brands do. They play a role in the life, death and evolution of brands and reject brands that are unwilling to have conversations. They want brands to help then navigate life and expect brands to build their friendship on radically transparent terms. Consumers are excusing of brands that are honest and will hunt them down if their intentions are malafide. Experience and status are being re-designed and the brands that survive in the next decade are the ones that admire and respect the wisdom of crowds( people that sit outside the corporation)
4 things we know about the secretive bilderberg groupAnonDownload
The document summarizes what is known about the secretive Bilderberg Group meetings between top politicians and business leaders. We know the annual meetings are held in different locations each year, such as Copenhagen in 2014 and the Austrian Alps in 2015. Attendees include politicians like George Osborne and Ed Balls as well as executives from companies like Google and Shell. Broad topics on the agenda are released like European strategy and terrorism. Heavy security is provided by host countries but specifics of discussions are never revealed to the public.
Smart Cookie - Embracing Tech. Charlotte Childs, Digital Surrey, 27/02/2014Charlotte Childs
The document discusses how businesses and the economy in the UK have changed in recent years. It notes that while 245 large and medium businesses closed between 2008-2013, the number of new businesses started increased by 13% from 2007 to 2009. Various data points show that the number and size of private businesses continues to grow. It also discusses the rise of internet connectivity and how this has enabled more people to start online businesses, with one in six people in the UK now having an online business. The document advocates for an approach of openness, adaptiveness and non-linear thinking to deal with the changing business environment created by new technologies.
Airbus, siemens and rolls royce are building a hybrid electric planeScott Beale Aviation
Three major European firms, Airbus, Rolls-Royce, and Siemens, are partnering to build a hybrid electric test plane called the E-Fan X, with the goal of conducting a trial flight in 2020. They plan to modify a 100-seat regional jet with two electric motors that could replace two fuel-driven engines if the tests are successful. The project aims to lay the groundwork for commercial flights partially or fully powered by electricity as early as 2025. Each company will oversee a different aspect of producing the plane.
Průmysl postavený na porušování autorských práv, vykořisťování umělců a zabíjení kreativity se nachází v krizi. Je šance, že se změní? Nebo mu zasadíte ránu z milosti?
Top story in 2018 predictions from 14 EV experts-EVadoptionEVAdoption.com
What will be the biggest electric vehicle news story or development in 2018? Insights from 14 electric vehicle industry executives, consultants, and experts.
Women in Saudi Arabia are using social media to fight for their right to drive. They have been posting photos of themselves driving on Twitter and Facebook in their campaign. A petition supported by Hillary Clinton asks Subaru to boycott Saudi Arabia until women are allowed to drive. Ryan Dunn, a member of the TV show Jackass, died in a car crash where both he and his passenger were intoxicated. Google Chrome launched a campaign on YouTube called "It Gets Better" to stop bullying of LGBT youth.
This document provides a summary of news and current events across various topics including social media, digital/mobile technology, PR/media relations, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the bombing in Oslo being caught on YouTube and Twitter, and location-based apps providing customized recommendations to users based on their geographic location. It also mentions the launch of the last space shuttle mission and a potential breakthrough in clean energy creation.
This document provides a summary of news and current events across various topics including social media, PR/media relations, digital/mobile technology, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and consumers now spending more time on mobile apps than the web.
The document provides a summary of current events and trends in social media, PR/media relations, digital/mobile technology, and general news from July 15, 2011. Key topics included Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and location-based apps providing customized local information to users. Confidence in traditional news sources like newspapers and TV was rising according to a poll. The space shuttle Atlantis completed its final mission and non-stop high-speed trains were proposed as an innovative new form of transportation.
O consumidor aprendeu a desligar-se da publicidade. A desviar-se de uma entrega de folhetos à saída de uma estação de metro de forma quase tão intuitiva como evita um buraco na calçada (se o vir...).
Mas nem sempre foi assim, nem sempre existiram marcas, ou agências, ou sequer o conceito de publicitário como uma profissão.
Nesta apresentação épica, (e uso o adjectivo sem qualquer problema de consciência, está mesmo muito boa) pode viajar um pouco pela história e evolução da publicidade ao longo do tempo, e ter um vislumbre de como o marketing pode combater a indiferença do consumidor no futuro.
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
Cataldi Public Relations is a PR agency founded in 1988 that specializes in cable, digital media, and entertainment clients. It represents many well-known brands in media, including AMC Networks, Comcast, WWE, and WNYC. The agency is known for its unconventional, attention-grabbing campaigns that generate significant media coverage. Some examples highlighted in the document include running a zombie for president to promote an AMC Networks dispute, creating a fake organization dedicated to celebrity divorce prevention for WE TV, and conducting a "Guitar Face Search" to promote a new video on demand service.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
KTC is a creative and socially conscious boutique agency with 18+ years of experience in brand marketing, cultural connections, and design. They offer a wide range of capabilities including media buying, strategic planning, PR, influencer marketing, creative design, content production, and experiential activations. KTC has won numerous awards for their campaigns and has worked with clients in healthcare, entertainment, CPG, and non-profits. Their case studies highlight campaigns for Current TV, Smirnoff, American Legacy Foundation, GSK, and One Music Fest.
Welcome to the seventh episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Brands & Twitter Meme
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
Consumers are evolving way faster than brands and they are seeking a say in everything that brands do. They play a role in the life, death and evolution of brands and reject brands that are unwilling to have conversations. They want brands to help then navigate life and expect brands to build their friendship on radically transparent terms. Consumers are excusing of brands that are honest and will hunt them down if their intentions are malafide. Experience and status are being re-designed and the brands that survive in the next decade are the ones that admire and respect the wisdom of crowds( people that sit outside the corporation)
4 things we know about the secretive bilderberg groupAnonDownload
The document summarizes what is known about the secretive Bilderberg Group meetings between top politicians and business leaders. We know the annual meetings are held in different locations each year, such as Copenhagen in 2014 and the Austrian Alps in 2015. Attendees include politicians like George Osborne and Ed Balls as well as executives from companies like Google and Shell. Broad topics on the agenda are released like European strategy and terrorism. Heavy security is provided by host countries but specifics of discussions are never revealed to the public.
Smart Cookie - Embracing Tech. Charlotte Childs, Digital Surrey, 27/02/2014Charlotte Childs
The document discusses how businesses and the economy in the UK have changed in recent years. It notes that while 245 large and medium businesses closed between 2008-2013, the number of new businesses started increased by 13% from 2007 to 2009. Various data points show that the number and size of private businesses continues to grow. It also discusses the rise of internet connectivity and how this has enabled more people to start online businesses, with one in six people in the UK now having an online business. The document advocates for an approach of openness, adaptiveness and non-linear thinking to deal with the changing business environment created by new technologies.
Airbus, siemens and rolls royce are building a hybrid electric planeScott Beale Aviation
Three major European firms, Airbus, Rolls-Royce, and Siemens, are partnering to build a hybrid electric test plane called the E-Fan X, with the goal of conducting a trial flight in 2020. They plan to modify a 100-seat regional jet with two electric motors that could replace two fuel-driven engines if the tests are successful. The project aims to lay the groundwork for commercial flights partially or fully powered by electricity as early as 2025. Each company will oversee a different aspect of producing the plane.
Průmysl postavený na porušování autorských práv, vykořisťování umělců a zabíjení kreativity se nachází v krizi. Je šance, že se změní? Nebo mu zasadíte ránu z milosti?
Top story in 2018 predictions from 14 EV experts-EVadoptionEVAdoption.com
What will be the biggest electric vehicle news story or development in 2018? Insights from 14 electric vehicle industry executives, consultants, and experts.
Women in Saudi Arabia are using social media to fight for their right to drive. They have been posting photos of themselves driving on Twitter and Facebook in their campaign. A petition supported by Hillary Clinton asks Subaru to boycott Saudi Arabia until women are allowed to drive. Ryan Dunn, a member of the TV show Jackass, died in a car crash where both he and his passenger were intoxicated. Google Chrome launched a campaign on YouTube called "It Gets Better" to stop bullying of LGBT youth.
This document provides a summary of news and current events across various topics including social media, digital/mobile technology, PR/media relations, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the bombing in Oslo being caught on YouTube and Twitter, and location-based apps providing customized recommendations to users based on their geographic location. It also mentions the launch of the last space shuttle mission and a potential breakthrough in clean energy creation.
This document provides a summary of news and current events across various topics including social media, PR/media relations, digital/mobile technology, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and consumers now spending more time on mobile apps than the web.
The document provides a summary of current events and trends in social media, PR/media relations, digital/mobile technology, and general news from July 15, 2011. Key topics included Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and location-based apps providing customized local information to users. Confidence in traditional news sources like newspapers and TV was rising according to a poll. The space shuttle Atlantis completed its final mission and non-stop high-speed trains were proposed as an innovative new form of transportation.
O consumidor aprendeu a desligar-se da publicidade. A desviar-se de uma entrega de folhetos à saída de uma estação de metro de forma quase tão intuitiva como evita um buraco na calçada (se o vir...).
Mas nem sempre foi assim, nem sempre existiram marcas, ou agências, ou sequer o conceito de publicitário como uma profissão.
Nesta apresentação épica, (e uso o adjectivo sem qualquer problema de consciência, está mesmo muito boa) pode viajar um pouco pela história e evolução da publicidade ao longo do tempo, e ter um vislumbre de como o marketing pode combater a indiferença do consumidor no futuro.
The Evolution of Advertising: How Consumers Won the War for Their AttentionHubSpot
You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.
In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.
Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.
Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d
A behavioural breakdown of 8 Super Bowl campaignsCanvas8
The document provides summaries of 8 notable Super Bowl ad campaigns from 2018 that demonstrate human behaviors and trends. Each summary discusses what the ad campaign did, the insights behind it, and why it resonated with audiences at that time. The campaigns showcase how brands are leveraging celebrity endorsements, exclusivity, nostalgia, frankenfood pairings, and internet humor to break through advertising clutter and engage audiences.
Cataldi Public Relations Credentials & Case Studies January, 2015Sal Cataldi
Cataldi Public Relations is a PR agency founded in 1988 that specializes in cable, digital media, and entertainment clients. It represents many well-known brands in media, including AMC Networks, Comcast, WWE, and WNYC. The agency is known for its unconventional, attention-grabbing campaigns that generate significant media coverage. Some examples highlighted in the document include running a zombie for president to promote an AMC Networks dispute, creating a fake organization dedicated to celebrity divorce prevention for WE TV, and conducting a "Guitar Face Search" to promote a new video on demand service.
We peered into the year ahead to bring you our light-hearted predictions for marketing, tech, pop culture and more in 2017!
We've also included the success rate of our 2016 predictions to prove our prognostication credentials.
Follow us for more updates
2018 will see consumers continuing to question their values, priorities and purchasing decisions. Table19 takes a look at some of the consumer trends that are set to shape our world this year.
KTC is a creative and socially conscious boutique agency with 18+ years of experience in brand marketing, cultural connections, and design. They offer a wide range of capabilities including media buying, strategic planning, PR, influencer marketing, creative design, content production, and experiential activations. KTC has won numerous awards for their campaigns and has worked with clients in healthcare, entertainment, CPG, and non-profits. Their case studies highlight campaigns for Current TV, Smirnoff, American Legacy Foundation, GSK, and One Music Fest.
Welcome to the seventh episode of Digital Trends.
Find out the latest digital trends that both brands and consumers are currently engaging.
Here is the layout,
* Recent Christmas Ads
* Brands & Twitter Meme
* Trending Hashtags
* Topical Trends
* Tech Trends
* Marketing Trends
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
The document summarizes the top 20 best social media campaigns from August 2010 according to a Forbes magazine article. Some of the campaigns highlighted include CareerBuilder's "Monk-e-Mail" which allowed users to send personalized e-cards, Bing's promotion on Farmville to acquire new users, BMW's online graffiti contest to promote their 1 Series car, and Cadbury's viral video of a drumming gorilla. Old Spice's campaign with spokesman Isaiah Mustafa responding to online questions was among one of the most successful campaigns according to the article.
The document summarizes key highlights from Super Bowl LIII advertising. It discusses how the game itself had lower viewership and scoring than previous years. It outlines how companies created wider marketing campaigns around the event through social media and digital content. It describes how some top ads championed women, celebrated nostalgia, or promoted new products through humor and self-deprecation. Expensify's ad featuring 2 Chainz was found to be the most original, culturally relevant, and memorable by some metrics.
The document provides descriptions of various case studies of marketing campaigns including BMW films, Audi's "Art of the Heist", Hyundai's "Assurance" campaign during the Super Bowl, Volkswagen's campaign for the Routan minivan called "Babymaker 3000", Mini's "Carfun Footprint" campaign, OnStar's partnership with Batman, Nintendo Wii's grassroots marketing efforts, viral campaigns by Whopper Sacrifice and Sprint Now, Orange's "Balloon Race" game, Sega's campaigns for "MadWorld" and an ESPN football game, Xbox's launch of "Halo 3", Dove's "Campaign for Real Beauty", Cadbury's "Gorilla"
The Super Bowl LIII took place on February 3rd and was won by the New England Patriots over the Los Angeles Rams. Viewership was the lowest since 2009 with 98 million viewers tuning in. Despite this, 30-second advertising spots were sold for $5 million each due to the widespread marketing campaigns surrounding the event. Many advertisers focused on humor, entertainment, championing women, and invoking nostalgia to appeal to viewers. A number of ads addressed contemporary issues like the future of artificial intelligence. Expensify's ad featuring 2 Chainz and Adam Scott that promoted the brand's message was considered the most original and memorable by some analyses.
Similar to Culture Watch | AMV BBDO | Cultural Intelligence (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
5. Culture is what shapes the
behavioural norms shared by a
select group of people.
These are the things that are
learned socially, rather than
inherited genetically.
6. Culture was once largely
shaped by geography.
But digitisation has
created a global culture.
12. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEPMAYMAR APR
13. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
MAYMAR APR
14. Lil Miquela has
become a legitimate
celebrity – complete
with brand
partnerships and
magazine covers
15. Lil Miquela has
become a legitimate
celebrity – complete
with brand
partnerships and
magazine covers –
signalling that
people are no longer
averse to interacting
with robots.
In the first quarter
of 2018, Google
shipped 3.2 million
Google Home
devices, while
Amazon sold 2.5
million Echo
devices
(Canalys, 2018)
16. TECH SUPPORT
How can brands capitalise
on this new era of comfort
in the company of tech?
18. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
MAYMAR APR
19. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
MAYMAR APR
20. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
MAYMAR APR
22. Elon Musk and
Grimes’ relationship
has been received
with outrage,
demonstrating a
growing aversion
among consumers
to those who sit
on the fence.
In 2016, opposing political
views led to nearly 1.6
million people in the UK
ending a relationship
(ICM x eHarmony, 2017)
23. DEATH OF THE MIDDLE
How can brands ensure
they’re not perceived to
be sitting on the fence?
24. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Love Island demonstrates its
power as a mass platform
MAYMAR APR
26. Love Island
demonstrates its
cultural power as
a mass market
platform, reflecting
the fragmentation of
consumers’ media
consumption.
There were around 85,000
applications to appear on Love Island
in 2018, compared to 37,000 Oxford
and Cambridge undergraduate
degrees entries.
(ITV, 2018)
28. NO BROW
How can brands form cultural
partnerships that reflect the
fluidity of consumer tastes?
29. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
MAYMAR APR
30. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
MAYMAR APR
31. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
MAYMAR APR
32. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
MAYMAR APR
33. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
Kylie Jenner is
on the cover
of Forbes
MAYMAR APR
34. JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
Kylie Jenner is
on the cover
of Forbes
Louis CK
makes his
return to
comedy
MAYMAR APR
35. Nike’s NFL ad
receives huge
kick-back
JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
Kylie Jenner is
on the cover
of Forbes
Louis CK
makes his
return to
comedy
MAYMAR APR
38. Nike partners with
Colin Kaepernick for
NFL opener ad, and
polarised responses
from both sides have
demonstrated the
publicity benefits of
courting controversy.
Following the ad, Nike’s shares
fell 3.2%, before rising 5%
(Nike, 2018)
41. Nike’s NFL ad
receives huge
kick-back
Savage x
Fenty takes
inclusivity
to new
heights
JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
Kylie Jenner is
on the cover
of Forbes
Louis CK
makes his
return to
comedy
MAYMAR APR
44. Rihanna’s Savage x
Fenty FW18 show
saw traditional size
zeroes and
pregnant women
model side-by-side
45. Rihanna’s Savage x
Fenty FW18 show
saw traditional size
zeroes and
pregnant women
model side-by-side,
setting a new bar for
female inclusivity
that transcends
looks alone.
68% of Victoria’s Secret
customers say they like
the brand ‘less than
they used to’
(Wells Fargo, 2017)
46. HIGHER BARS
How can brands challenge
even the most ingrained
societal assumptions?
47. Nike’s NFL ad
receives huge
kick-back
Savage x
Fenty takes
inclusivity
to new
heights
JUN JUL AUG
The Cambridge
Analytica scandal
Uber’s driverless
car crash
SEP
CGI influencer Lil
Miquela gets hacked
GDPR deadline sees
businesses adapt to
new privacy laws
Childish Gambino
releases This is
America
Elon Musk
and Grimes
start dating
Fortnite hits
125 million
players
Love Island demonstrates its
power as a mass platform
Spotify attempts
to ban R Kelly
from its platform
Google fined €4.3
billion by the EU
The World Cup
draws a growing
female viewership
Kylie Jenner is
on the cover
of Forbes
Louis CK
makes his
return to
comedy
MAYMAR APR
48. Capitalise
on people’s
willingness
to interact
with tech
Make a stand
and pick a
side, instead
of sitting on
the fence
Form cultural
partnerships
that reflect
the fluidity of
people’s tastes
Take risks –
but ensure
they’re the
right risks
to take
Challenge
even the most
ingrained
societal
assumptions
TECH
SUPPORT
DEATH OF
THE MIDDLE
NO
BROW
RISKY
BUSINESS
HIGHER
BARS
1 2 3 4 5
49. Slow Culture.
A deep dive into long-term cultural shifts.
What’s shaped the way Gen Z
perceive and understand cool?
55. The way Gen Z
experiences cool is
fundamentally different
to prior generations.
56. Teens and
young adults
aren’t rebelling
like this age
group used to.
Teens and
young adults
are suffering
with mental
health issues.
Teens and
young adults
are playing
with identity
online.
1 2 3
The cultural factors
shaping cool...
57. Teens and
young adults
aren’t rebelling
like this age
group used to.
Teens and
young adults
are suffering
with mental
health issues.
Teens and
young adults
are playing
with identity
online.
1 2 3
The cultural factors
shaping cool...
58. Teens today are the least
likely to work, drive, date,
drink alcohol, go out without
their parents, and have sex.
67. Teens and
young adults
aren’t rebelling
like this age
group used to.
Teens and
young adults
are suffering
with mental
health issues.
Teens and
young adults
are playing
with identity
online.
1 2 3
The cultural factors
shaping cool...
77. Teens and
young adults
aren’t rebelling
like this age
group used to.
Teens and
young adults
are suffering
with mental
health issues.
Teens and
young adults
are playing
with identity
online.
1 2 3
The cultural factors
shaping cool...
87. Before, going
against the system
was cool, now
having your shit
together is cool...
Before, being
unapproachable
was cool, now
showing your
emotions is cool...
1 2
To recap
3
Before,
being part of
something was
cool, now being
yourself is cool...
88. Before, going
against the system
was cool, now
having your shit
together is cool...
Before, being
unapproachable
was cool, now
showing your
emotions is cool...
1 2
To recap
… so provide
solutions to
their problems.
… so help them
feel confident
to do so.
3
Before,
being part of
something was
cool, now being
yourself is cool...
… so invite
participation
& co-creation.
89. Any questions?
Lore Oxford + Gerard Crichlow
Cultural Strategy
September 2018
Lore Oxford
Cultural Strategist
oxfordl@amvbbdo.com
Gerard Crichlow
Head of Cultural Strategy
crichlowg@amvbbdo.com