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E V E N T S C O N N E C T 

C O M M U N I T I E S A N D F R I E N D S
©2016 KWAD - Not for Distribution - Strictly Confidential
CUltr
Community Driven Events
Find Events Near You
Now

Later

This Weekend

Even Next Week
And Create Your Own:

Public

Or Private
©2016 KWAD - Not for Distribution - Strictly Confidential
©2016 KWAD - Not for Distribution - Strictly Confidential
W H AT M A K E S C U LT R
D I F F E R E N T ?
• Than Facebook Events…

Facebook Events is designed and used primarily to
support private events just for your “friends” – the
“public” events found on Facebook are typically large
corporate sponsored events
• Than eVite…

eVite is a great way to invite friends to a one-time party -
but it’s a horrible way to get together for coffee or see
what’s happening in your community
• Than Meet Up…

Meet Up is a great tool for people that want to belong
to a club or find club-type events - but it’s
recommendations fail to deliver customized events just
for you
©2016 KWAD - Not for Distribution - Strictly Confidential
S O … W H AT K I N D S O F
E V E N T S A R E O N C U LT R ?
• Community Driven Events

These are events driven by LOCAL groups - they
could be park clean-ups, art festivals, first fridays,
faith-based events, really anything!
• Business Driven Events

Like daily specials, featured artists, book signings, or
any other promotion that a community might be
interested in!
• Personal Events

Public and open to anyone, or private and just for
your friends – personal events might include pick-up
games, BBQs, coffee with friends, or going for a
run!
©2016 KWAD - Not for Distribution - Strictly Confidential
A N D … W H AT K I N D S O F
C O M M U N I T I E S A R E O N C U LT R ?
• Regions

Tourist towns to isolated communities to large
urban centers
• Interest Groups

Black Lives Matter to LGBTQ, Gamers to Sports
Enthusiasts, Parent Groups to Singles
• Clubs & Organizations 

Lions to Elks, any Faith-Based community, biking,
hiking clubs and more
• Friends 

Host a party, gather for coffee, head out
kayaking, anything you want to do with friends
H O W D O I S TA R T ?
1) Identify Community Event Owners
- Event Managers, Organization and Club Leaders, Business
Managers
- Train them on adding Events
- Train them on sharing Events
2) Activate the Community Influencers
- Identify key influencers in a community - people who are
organizing or attending events a lot
- Train them on finding Events
- Train them on sharing Events
3) Spread the Word
- Encourage users to invite friends
- Share Events to Social Media
- Reference CUltr on websites, in blogs on social media, in
flyers
©2016 KWAD - Not for Distribution - Strictly Confidential
W H Y A R E W E D O I N G
T H I S ?
• Social Media Just Isn’t Social

Sharing what you’re thinking / doing / feeling /
proud of with friends is not the same as Socializing
• People Feel Isolated

Because of Social Media and other digital tools,
we’re more isolated physically then ever - this just
isn’t healthy for communities
• Hard To Find Your “Gig” 

The internet is crowded, the app marketplace is
crowded, but it is still difficult to find people and
events to connect with - we want to make that
easier!
©2016 KWAD - Not for Distribution - Strictly Confidential
T H A N K Y O U
C O N TA C T:
C H R I S H A R M O N
5 1 0 - 5 8 9 - 6 3 4 0
C H R I S @ K I L L E R W E B A P P D U D E . C O M

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CUltr-Intro copy

  • 1. E V E N T S C O N N E C T 
 C O M M U N I T I E S A N D F R I E N D S ©2016 KWAD - Not for Distribution - Strictly Confidential
  • 2. CUltr Community Driven Events Find Events Near You Now
 Later
 This Weekend
 Even Next Week And Create Your Own:
 Public
 Or Private ©2016 KWAD - Not for Distribution - Strictly Confidential
  • 3. ©2016 KWAD - Not for Distribution - Strictly Confidential W H AT M A K E S C U LT R D I F F E R E N T ? • Than Facebook Events…
 Facebook Events is designed and used primarily to support private events just for your “friends” – the “public” events found on Facebook are typically large corporate sponsored events • Than eVite…
 eVite is a great way to invite friends to a one-time party - but it’s a horrible way to get together for coffee or see what’s happening in your community • Than Meet Up…
 Meet Up is a great tool for people that want to belong to a club or find club-type events - but it’s recommendations fail to deliver customized events just for you
  • 4. ©2016 KWAD - Not for Distribution - Strictly Confidential S O … W H AT K I N D S O F E V E N T S A R E O N C U LT R ? • Community Driven Events
 These are events driven by LOCAL groups - they could be park clean-ups, art festivals, first fridays, faith-based events, really anything! • Business Driven Events
 Like daily specials, featured artists, book signings, or any other promotion that a community might be interested in! • Personal Events
 Public and open to anyone, or private and just for your friends – personal events might include pick-up games, BBQs, coffee with friends, or going for a run!
  • 5. ©2016 KWAD - Not for Distribution - Strictly Confidential A N D … W H AT K I N D S O F C O M M U N I T I E S A R E O N C U LT R ? • Regions
 Tourist towns to isolated communities to large urban centers • Interest Groups
 Black Lives Matter to LGBTQ, Gamers to Sports Enthusiasts, Parent Groups to Singles • Clubs & Organizations 
 Lions to Elks, any Faith-Based community, biking, hiking clubs and more • Friends 
 Host a party, gather for coffee, head out kayaking, anything you want to do with friends
  • 6. H O W D O I S TA R T ? 1) Identify Community Event Owners - Event Managers, Organization and Club Leaders, Business Managers - Train them on adding Events - Train them on sharing Events 2) Activate the Community Influencers - Identify key influencers in a community - people who are organizing or attending events a lot - Train them on finding Events - Train them on sharing Events 3) Spread the Word - Encourage users to invite friends - Share Events to Social Media - Reference CUltr on websites, in blogs on social media, in flyers
  • 7. ©2016 KWAD - Not for Distribution - Strictly Confidential W H Y A R E W E D O I N G T H I S ? • Social Media Just Isn’t Social
 Sharing what you’re thinking / doing / feeling / proud of with friends is not the same as Socializing • People Feel Isolated
 Because of Social Media and other digital tools, we’re more isolated physically then ever - this just isn’t healthy for communities • Hard To Find Your “Gig” 
 The internet is crowded, the app marketplace is crowded, but it is still difficult to find people and events to connect with - we want to make that easier!
  • 8. ©2016 KWAD - Not for Distribution - Strictly Confidential T H A N K Y O U C O N TA C T: C H R I S H A R M O N 5 1 0 - 5 8 9 - 6 3 4 0 C H R I S @ K I L L E R W E B A P P D U D E . C O M