The document discusses the impact of Instagram and other social media algorithms on content visibility and engagement. It highlights the importance of creating engaging content rather than focusing solely on follower count and emphasizes the necessity of a paid media strategy for effective marketing. Additionally, it provides practical survival lessons for brands to navigate these algorithm changes and improve their social media presence.

1. SURVIVING THE INSTAGRAM ALGORITHM
@CamillaMaryRose @CultLDN
#CULTFollowing

3. WHY ALGORITHMS?
THE INSTAGRAM ALGORITHM, IN BLACK AND WHITE
SURVIVAL GUIDE
LIVE Q&A
@CamillaMaryRose @CultLDN
#CULTFollowing

4. #TURNMEON
@CamillaMaryRose @CultLDN
#CULTFollowing

5. @CamillaMaryRose @CultLDN
#CULTFollowing

6. WHY ALGORITHMS?
@CamillaMaryRose @CultLDN
#CULTFollowing

7. PLEASE TAKE OUT YOUR PHONE AND
OPEN FACEBOOK
@CamillaMaryRose @CultLDN
#CULTFollowing

8. SCROLL UNTIL YOU REACH
A BRANDED PAGE,
THEN PLEASE RAISE YOUR HAND
@CamillaMaryRose @CultLDN
#CULTFollowing

9. 50 POSTS: BRANDED PERSONAL PAGE
80 POSTS: BRANDED PUBLISHER
90 POSTS: CONSUMER BRAND
@CamillaMaryRose @CultLDN
#CULTFollowing

10. FACEBOOK ALGORITHM:
MAINTAINING THE VALUE OF FRIENDS
@CamillaMaryRose @CultLDN
#CULTFollowing

11. FACEBOOK ALGORITHM RANKING:
1. LIVE
2. VIDEO
3. LINKS
4. IMAGES/GIFS
@CamillaMaryRose @CultLDN
#CULTFollowing

12. TWITTER ALGORITHM:
KEEPING REAL-TIME NEWS RELEVANT
@CamillaMaryRose @CultLDN
#CULTFollowing

13. @CamillaMaryRose @CultLDN
#CULTFollowing
TWITTER ALGORITHM RANKING:
- RETWEET
- QUOTE RETWEET
- FAVOURITE
- PROFILES YOU VISIT
- DIRECT MESSAGE

14. ON AVERAGE, PEOPLE MISS ABOUT 70%
OF THE POSTS IN THE INSTAGRAM
FEEDS
@CamillaMaryRose @CultLDN
#CULTFollowing

15. AN ALGORITHM IS ABOUT IS MAKING
SURE THAT THE 30% YOU SEE IS THE
BEST 30% POSSIBLE!
@CamillaMaryRose @CultLDN
#CULTFollowing

16. SO NOW IT’S TIME FOR
THE INSTAGRAM ALGORITHM…
@CamillaMaryRose @CultLDN
#CULTFollowing

17. EVERYTHING WILL COMPLETELY
CHANGE, BUT YOU WILL NOT NOTICE IT
AT ALL
@CamillaMaryRose @CultLDN
#CULTFollowing

18. BYE BYE CHRONOLOGICAL ORDER
@CamillaMaryRose @CultLDN
#CULTFollowing

19. HELLO TO POSTS THAT ARE MOST
RELEVANT TO ‘ME’ AND THE POSTS I
LIKE
@CamillaMaryRose @CultLDN
#CULTFollowing

20. WHICH MEANS…
@CamillaMaryRose @CultLDN
#CULTFollowing

21. IT’S NOT ABOUT HOW MANY
FOLLOWERS YOU HAVE,
IT'S ABOUT HOW ENGAGING YOUR
CONTENT IS!
@CamillaMaryRose @CultLDN
#CULTFollowing

22. SURVIVAL LESSON 01:
@CamillaMaryRose @CultLDN
#CULTFollowing

24. ASK YOURSELF:
AM I A VISUAL BRAND?
@CamillaMaryRose @CultLDN
#CULTFollowing

25. ANSWER: YES.
YOU CAN SIT WITH US EVERY DAY THIS
WEEK!
@CamillaMaryRose @CultLDN
#CULTFollowing

26. ANSWER: NO
TIME TO FIND A NEW LUNCH TABLE
@CamillaMaryRose @CultLDN
#CULTFollowing

27. DON’T WORRY, YOU’RE NOT ALONE…
@CamillaMaryRose @CultLDN
#CULTFollowing

28. FIND THE RIGHT SOCIAL PLATFORM
FOR YOUR BRAND
@CamillaMaryRose @CultLDN
#CULTFollowing

29. PLATFORMS THAT SUPPORT NON-VISUAL
BRANDS
@CamillaMaryRose @CultLDN
#CULTFollowing

30. SURVIVAL LESSON 02:
@CamillaMaryRose @CultLDN
#CULTFollowing

32. YOUR FRIENDS WILL ONLY GET YOU SO
FAR!
@CamillaMaryRose @CultLDN
#CULTFollowing

33. ASK YOURSELF:
WHAT’S YOUR MOST ENGAGED CONTENT
AND WHY!
@CamillaMaryRose @CultLDN
#CULTFollowing

34. WHAT’S YOUR ENGAGEMENT RATE?
@CamillaMaryRose @CultLDN
#CULTFollowing

35. LIKES & COMMENTS / FOLLOWERS = %
@CamillaMaryRose @CultLDN
#CULTFollowing

36. FREE:
SOCIAL BLADE
ICONSQUARE
@CamillaMaryRose @CultLDN
#CULTFollowing
PAID/AGENCY:
MINTER
QUINTLY
REPORTING TOOLS YOU CAN USE:

37. NOW, TAKE IT BEYOND THE NUMBERS…
@CamillaMaryRose @CultLDN
#CULTFollowing

38. ASK YOURSELF:
WHY IS THIS MY MOST ENGAGED
CONTENT?
@CamillaMaryRose @CultLDN
#CULTFollowing

39. @CamillaMaryRose @CultLDN
#CULTFollowing
8% 2.8% 4.5% 6.7% 3.1%
115k followers@TheGlowEdit

40. WHY:
TIME OF DAY
STYLE OF IMAGE
RELEVANCY
REACTIVITY
PERSONABILITY
@CamillaMaryRose @CultLDN
#CULTFollowing

41. SURVIVAL LESSON 03:
@CamillaMaryRose @CultLDN
#CULTFollowing

43. THE INSTAGRAM IMPACT!
@CamillaMaryRose @CultLDN
#CULTFollowing

44. ASK YOURSELF:
WANT TO DRIVE SALES?
DUH, OF COURSE YOU DO
@CamillaMaryRose @CultLDN
#CULTFollowing

45. YOUR NEW BEST FRIEND:
THE FINANCE MANAGER
@CamillaMaryRose @CultLDN
#CULTFollowing

46. YOUR MARKETING MIX MUST INCLUDE
AN INSTAGRAM PAID MEDIA STRATEGY
@CamillaMaryRose @CultLDN
#CULTFollowing

47. WITHOUT A PAID MEDIA BUDGET,
THERE IS NO WAY TO GUARANTEE
AWARENESS OF A POST
@CamillaMaryRose @CultLDN
#CULTFollowing

48. A PAID STRATEGY WILL ALLOW YOU TO
REACH THE RIGHT AUDIENCE,
WITH THE RIGHT CONTENT
@CamillaMaryRose @CultLDN
#CULTFollowing

49. IT’S TIME TO MEET MATT….
@CamillaMaryRose @CultLDN
#CULTFollowing

50. INSTAGRAM PAID Q&A
WITH MATT & CAMILLA
@CamillaMaryRose @CultLDN
#CULTFollowing

51. THANK YOU !!
@CamillaMaryRose @CultLDN
#CULTFollowing
TOMORROW WE’RE @ SOHO WORKS, 11AM-MIDDAY
DRIVING SALES THROUGH SOCIAL MEDIA