Cult marketing creates significant customer loyalty by providing value beyond a brand's commercial purpose, fostering engagement and connections among users. Events like tweetups and instameets enhance offline connections for online brands, facilitating networking and the launch of new applications. The impact of such marketing strategies has engaged over 1 million users and can be applied to various products or services linked to hobbies and lifestyles.

1. CULT MARKETING
Marketing Innovation
When a Brand creates more Value for
its Customers that it goes beyond the
Brand's Commercial purpose.

2. The Cult creates a high level of customer loyalty,
generates more value, increases the Customer
Engagement and Strengthens the Relationship.
Moreover the Cult connects people creating networks
around the brand.

3. The Social Media Cult
Tweetups and InstaMeets around
the world with Meetup.com

4. #ISTANBULINSTAMEET
First WWIM
24MAR2011

5. • The first #InstaMeet ever was in San
Francisco on 25FEB2011 few days after
being acquired by Facebook.
• Offline Presence for an Online Company
• A Strong, Engaged network of users
• Platform to test & launch new apps
Eg: Hyperlapse
• Great Networking platform for
Entrepreneurs.
IMPACT
Over 1 Million users connected

6. Cult Marketing
can be done in many other
products/services connected
to a hobby, passion or a way
of life.
Picture from Aero India, Bangalore 2013
Instagram Innovated
Cult Marketing in Social
Media.
© rajathdm, 2014