This document proposes a mobile application called Casting to the People that allows actors to directly submit audition videos for roles from their smartphones. It aims to open up opportunities for the 97% of union actors without representation and aspiring actors without connections. The application would use crowd-curation to narrow down the best actors for each role. It estimates large potential revenues from charging actors fees to submit audition videos, initially targeting the US market but eventually expanding globally.

1. Crowd-curated* casting for TV, Film and
Commercials
*Patent pending technology
November 2014

2. CASTING TO THE PEOPLE: 01
The Problem
Union Actors without representation (97%) have
virtually no way of applying to premium roles.
Aspiring Actors without connections have no
meaningful chance to break into the industry.
Casting Directors have only an artificially small pool of
actors to choose from, and a poor filtration system
when casting these roles.
Nowhere in this casting process is the social media
reach of an actor taken into account.

3. The Solution
A mobile crowdsourced casting application that
allows submissions to be done via smartphone in order to:
CASTING TO THE PEOPLE: 02
By opening roles up
to the other 97% of
Union Actors
Audition by uploading
a short video right
from your phone
To narrow down the
best actors for role

4. The Product
Mobile Optimized Audition from Phone Crowd-Curation
CASTING TO THE PEOPLE: 03

5. z
CASTING TO THE PEOPLE: 04
Market Size (U.S.)
5,000 Active Represented
Union Members
155,000 Active Unrepresented
Union Members
1.1+ Million actively pursuing
acting in the U.S.
150 Million fame seekers

6. CASTING TO THE PEOPLE: 05
Revenue Model
Phase 1: Core Power Users
Actors pay $3 to apply to a principal role.
160,000
UNION ACTORS
Represented and
unrepresented in
U.S. alone
$3
PER ROLE
Average of 5
submissions/month
per person.
(low end estimate)
$28.8 M
REVENUE
Annually based on
Union actors in U.S.

7. CASTING TO THE PEOPLE: 06
Revenue Model
Phase 2: Aspiring Actors
Actors pay $3 to apply to commercials and principal roles.
1.1
million
ASPIRING ACTORS
Dedicated actors,
represented and
unrepresented, in
the U.S. alone
$3 $158.4 M
REVENUE
Annually based on
Union and aspiring
actors in the U.S.
PER ROLE
Average of 4
submissions/month
per person.
(low end estimate)

8. CASTING TO THE PEOPLE: 07
Revenue Model
Phase 3: American Fame Seekers
Fame Seekers pay $3 to apply to commercials and principal roles.
20 +
million
FAME SEEKERS
Who would love a walk-on
role in their favorite
show or a chance to fly to
New York to be in a
commercial.
$3 $1.4 B
REVENUE
Annually based
solely on fame
seekers and actors
in the U.S.
PER ROLE
Average of 2
submissions/month
per person.
(low end estimate)

9. Revenue Model
Phase 4: Scale Internationally
Actors and Fame Seekers everywhere pay $3 to apply to
commercials and principal roles anywhere.
CASTING TO THE PEOPLE: 08
1 Billion
INDIA, CHINA AND BEYOND
It’s a myth that Hollywood is
the biggest movie producer
in the world. Mumbai and
Shanghai alone will eclipse our
US numbers
$3 $72 B
REVENUE
Annually based on
all actors and fame
seekers around the
world
PER ROLE
Average of 2
submissions/month
per person.
(low end estimate)

10. Use of Proceeds: $3 million
Product
Design
$200,000
CASTING TO THE PEOPLE: 09
Product
Development
Hosting &
Storage
$150,000 $350,000 $150,000
Legal Salaries Marketing
$500,000 $180,000 $200,000
Casting
Directors
Events
$250,000
Accounting
& Insurance
LA & Toronto
Expansion
$400,000
Reserves
$150,000 $400,000
We have an anticipated burn rate of roughly $50,000
per month based on the above expenses.*
*Even with up front expenses we are budgeting for over a year of
runway even though we anticipate having all short term (pre Series A)
objectives accomplished in the next six months.

11. CASTING TO THE PEOPLE: 10
Market Adoption
EVENTS PARTNERSHIPS PRESS
New York
- Launch Party
- Actor Feedback Events
- Casting Director Events
Hollywood
- Launch Party
- Actor Feedback Events
- Producer Events
Toronto
- Launch Party
- Casting Director Events
- Actor Feedback Events
- Producer Events

12. Non-Profit as PR/User Acquisition
Ryan’s academy is Casting to the People’s non-profit arm that
provides free online acting classes to the public with a large
incentive to sign up with CTTP.
Ryan’s Academy will use short and fun video’s submitted by
acting teachers, industry professionals and famous actors to
provide a comprehensive course for beginners to more advanced
actors.
Aspiring actor’s who advance through the lessons in Ryan’s
Academy will receive a boost in Casting to the People’s algorithm,
allowing them to have a better chance at landing roles.
This will be a great User Acquisition strategy and Public Relations
tool which benefits the greater acting community.
CASTING TO THE PEOPLE: 10

13. CASTING TO THE PEOPLE: 11
Competition
Too many
Submissions
Too few
submissions
High Quality
Roles
High Quality,
Crowd-Curated
Submissions
Low Quality
Roles

14. CEO COO Head of Product
CASTING TO THE PEOPLE: 12
The Team
● Published author of 3 books
on modern marketing
● Consulted major brands like
CHANEL, Facebook, SAP
● As seen in dozens of
publications including
Mashable, Entrepreneur, USA
Today
● Started three successful
companies: in fashion, art,
and alternative energy.
● Substantial management
and business development
background with significant
exposure in traditional and
new media.
● Background in Television
and Film Production
● Extensive on-set
experience
● Previous Product
Development at
successfully funded
technology startup.
Aiden
Livingston
Mitchell
Correia
Jonathan
Beirn

15. “In the future everyone will be world-famous for 15 minutes”
-Andy Warhol
Contact Aiden Livingston
aiden@cttp.co