"Bar Status" is a product proposal allowing college students and young professionals to easily share their nightlife plans with friends.

1. Bar Status
LOCALIZED TWITTER FOR NIGHTLIFE
BROOKE CURTIS
ZACKARY HARGETT
CASSIE PEZZA
JUSTIN PRYOR
KAILYN MANGRUM
LAINA WOMBLE
barstatus

2. Agenda
 Summary
 Concept & Product
 Market
 Business Model
 Management
 Financials & Exit
 Risk Factors
B

3. Summary
 Eliminate the hassle and complication of
planning a night out
 Full understanding of
target market
 Great understanding
of product
requirements and
product definition
 Early Stages focusing
on user acquisition to
gain proof of
concept
 Focus on hitting user
targets: 3,500 in year
1 and scale to 150
regions in year 3
 Plans to hire technical
co-founder
 Outsource part of
app development
 Current team will lead
business
development and
client relationships
 $170,000 ask

4. Customer Pain
… It’s a pain
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

5. Solution
One go-to app
B
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

6.  Status Feed
 Friends
 Messages
 Bars & Venues
 My Plan
Product
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Five Main Tabs

7. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Tri Lu checked in to Rec Room
$2 Fireball, $2 domestics
Tri L. is at Back Bar
Trivia night, half-off apps
Jason Q. is at Fitzgerald’s
No cover, half-off liquor drinks
Helen J. is at Lambda Chi
Champagne party
Status Stream
Status Feed
 Live stream of
updates when
friends check
into bars
Friend’s picture
Current location
Descriptor

8. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Tri L.
Jason Q.
Helen J.
Sam J.
Friends
Friends
 List of all friends
Favorites

9. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Tri L.’s plan for the night:
Friend’s Plan
He’s Not Here
$5 Blue Cups, Traphouse Band
Fitzgerald’s
No cover, half-off liquor drinks
Top of the Hill
Trivia night, half-off apps
 Friends’ Plans

10. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Do you want to add Brittany
Waddell as your friend?
Do you want to add Sam
Joiner as your friend?
Add friends
 Add friends from
contacts
 Accept/deny requests
 Invite others to join

11. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Messages
Messages
 Single or group

12. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Rec Room
$2 Fireball, $2 domestics
Top of the Hill
Trivia night, half-off apps
Fitzgerald’s
No cover, half-off liquor drinks
Lambda Chi
Champagne party
Bars and Venues
Bars & Venues
 List of bars &
fraternities
 Most popular in
descending order
Name of venue
Descriptor
Have you put it in your plan?

13. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Rec Room
$2 Fireball, $2 domestics
Top of the Hill
Trivia night, half-off
apps
15 friends have
Top of the Hill in
their plan tonight
Bar Profile
 Venue Profile
Friend involvement
Popularity heat map
Night special –
will be listed towards the
bottom for each night of
the week

14. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
He’s Not Here
$5 Blue Cups, Traphouse Band
Fitzgerald’s
No cover, half-off liquor drinks
Top of the Hill
Trivia night, half-off apps
Lambda Chi
Champagne party
My Plan
My Plan
 Add bars &
fraternities to
plan
Rearrange in time order

15. Market
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
$140 million annual market
Will the dogs eat the dog food?

16. Market
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
You base you bar/fraternity
choices upon where other
people/friends are going?
Agree
Disagree
Neither agree nor
disagree
Agree
Disagree
Neither agree
nor disagree
You want to see how many
people are at each bar at
any given time?
You would share your plan for a
night out with other
people(friends)?
Agree
Disagree
Neither agree
nor disagree

17. Market
You would use the app to
see what deals/specials
are available at each
bar?
Agree
DisagreeNeither agree
nor disagree
How likely are you to base
your going out decisions
upon nightly deals/specials?
Very Likely
Somewhat Likely
Somewhat
Unlikely
Very Unlikely
How many days ahead do
you plan your night(s) out?
The day of
I day
ahead
2 days
ahead
3 or more
days
ahead
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

18. Market
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
B Positioning
Map
Streamlined
Cluttered
Long Term
Events
Short Term
Events

19. User Acquisition and Marketing
 Word of Mouth-peer recommendations
 Campus representatives
 Web Marketing
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

20. Monetization
 Subscriptions from bars
 $.05 per month, per reachable user
 3,500 users in region = $175/month
 Advertisements (taxis, late night food, etc.)
 $.01 per reachable user, per ad
 3,500 users in region = $35/ad
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
B

21. Competitive Advantage
 Built for college students, by college students-niche market
 “Hidden Special”
 All encompassing single platform
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

22. Management
 Meet your Bar Status team!
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Zackary Hargett
Finance & Product
Justin Pryor
Marketing
Cassie Pezza
Chief Executive
Laina Womble
Marketing
Brooke Curtis
Operations
Kailyn Mangrum
Information

23. Management
 Plans to hire two full-time employees – a “hacker and hustler”
 Plans to bring on advisors with extensive knowledge of the space
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

24. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Year 1 Year 2 Year 3 Year 4 Year 5
$250,000
$500,000
$750,000
$1 million
$2 million
$3 million
$4 million
$5 million
Revenues
Costs
Pro Forma Revenues and Costs
Financials & Exit

25. Financials & Exit
 Market and opportunity
1. College market
 1.7 million users
 $36 million annually
2. Young Professionals market
 5.25 million users
 $104 million annually
 Total Market: $140 million
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

26. Financials & Exit
 Investment
 Pre-money valuation: $1.7 million
 Valuation based on hitting user targets and achieving an exit of $20 million +
 Investment: $170,000
 Post-money valuation: $1.87 million
 9.09% stake
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

27. Financials & Exit
 Exit and Return
 Exit comparables suggest $30 per-user range
 $28 per user assumption = $20.64 million exit at end of year 3
 Yahoo!, Google, Facebook all have made dozens of acquisitions between
$6 million and $19 billion in the last 18 months!
 12x return
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

28. Financials & Exit
 Key assumptions:
1. 3,500 average users per region in year 1 with 20% growth rate in following years
2. Rapid growth in region expansion between years 2 and 3
 Aspirational but attainable
Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors

29. Concept
& Product
Market
Business
Model
Management
Financials
& Exit
Risk Factors
Risk Rating Risk Mitigation Strategy
Bar Status will not reach 3,500
user target in year 1
Expansion to multiple regions
and Young Professional market
in following years
App will not scale as expected
in Year 3 (due to technical
reasons or other)
App is expected to be Cash-
flow positive with 3,500 users in 5
regions in year 3 (among other
assumptions)
No viable exit after milestones
are reached
Strategic investments from Yelp,
Yahoo!, Google, and other
local-focused tech companies
Probability
Impact
X
X
X
Risk Factors

30. Questions?
Zackary Hargett Justin Pryor Cassie Pezza Laina Womble Brooke Curtis Kailyn Mangrum

31. Appendix

32. Financials & Exit
 Assumptions

33. Financials & Exit
 P&L

34. Financials & Exit
 Market size and opportunity

35. Financials & Exit
 Assumptions

36. Financials & Exit
 Exit & Return

37. Financials & Exit
 Financials with 3,500 users in 5 regions