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December3rd 2014 
Bayer Business ConsultingCorporate Startup SummitFrankfurt 
HenningTrill 
DARK HORSE INNOVATIONCHRISTIAN BEINKE 
December3rd 2014 
Bayer Business Consulting –December 2014
KOMPLEXITÄT
KOMPLEXITÄT 
GESTERN
KOMPLEXITÄT 
HEUTE
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
NEUE TOUCHPOINTS
DER NUTZER HAT EINE STIMME
MULTIOPTIONEN 
NEUE DIGITALE 
TOUCHPOINTS 
RÜCKKOPPLUNG 
DES NUTZERS
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
INNOVATIV 
VS.EFFIZIENZ
SICHERHEIT 
! 
UNSICHERHEIT
ARBEITSKULTUR 
ERGEBNISSE 
METHODEN
ARBEITSKULTUR 
ERGEBNISSE 
METHODEN 
STRUKTUREN
Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke
HOW TO?
Bayer Business Consulting – December 2014 
… do it in a company with 110.000 + employees in 
Human & Animal Health, Plant Health and Material Science
Bayer Business Consulting – December 2014 
Shanghai 
Morristown 
Pittsburgh 
Beijing 
Berlin 
Leverkusen 
Sao Paolo 
 160+ Employees 
 46 % Women 
21% 
53% 
4% 
9% 
BBS, other 
BHC 
13% 
BCS 
BMS 
BAG 
By leveraging the highly diverse team and global team of 
Bayer Business Consulting! 
 19 Nations 
 7 Offices 
 3 Industries 
Backgrounds 
Clients 
1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH 
Offices 
12% 
IT, Math, 
Phys 
Others 
Engineer. 
12% 
Chem./ 
Bio. 
20% 
Multiple 
studies 
15% 
Business 
Admin. 
37%
Bayer Business Consulting –December 2014 
For us, Design Thinking is one lever to drive a more innovative and entrepreneurial culture 
Induce innovation culture 
Find better solutions for our clients 
Be more customer oriented 
Deliver better projects 
Drive entrepreneurial thinking
Bayer Business Consulting –December 2014 
We introduced Design Thinking to the whole consulting teamat our annual cross regional summit (BC Camp)
Bayer Business Consulting –December 2014 
Followed by a Design Thinking Week, which was a great experience for early adopters to get deeper into the topic
Bayer Business Consulting –December 2014DT Training 
2014 
2015 
Mar 
Apr 
May 
Jun 
Jul 
Aug 
Sep 
Oct 
Nov 
Dec 
Jan 
Feb 
Activity 
DT Academy 
DT Trainings 
DT Playbook 
DT Toolbox 
CAMP 
Colloquium 
DT Room 
We built the implementation of this cultural change six core elements and a structured roadmapDT RoomDT Toolbox & PlaybookDT CampDT Team/ AcademyDT Roadmap
Bayer Business Consulting –December 2014 
Now, we have used the approach very successfully in various projectsProduct DevelopmentProcess improvementsProject Scoping
Bayer Business Consulting –December 2014 
Business Consulting also supported Bayer in two key initiatives to link Bayer HealthCare to the startup community 
The Bayer CoLaboratorin Berlin 
Thewww.grants4apps.comAccelerator 
NewapplicationsfromDec 1st#G4A 
www.colaborator.berlin.bayer.com 
5 Biotech startups for three years 
5 Heath-IT Startups for three months
Bayer Business Consulting –December 2014 
May 
Jan 
Apr 
Mar 
Sep 
Aug 
Jul 
Jun 
Feb 
Activity 
Implementation Preparation 
Concept Development 
Analysis Phase 
Scoping (pre-) Phase 
Rollout Phase/ 1stPilot 
Jan 
Feb 
Mar 
Apr 
May 
Jun 
Jul 
Aug 
Sep 
Activity 
Rollout Phase/ 1stPilot 
Prototype Preparation 
Concept Development 
Analysis Phase 
Scoping (pre-) Phase 
TodayTomorrow? 
Next steps: Are we looking at a completely new way to runconsulting projects?
REGELN BRECHEN IST DER ERSTE SCHRITT DER INNOVTION
DANKE. 
beinke@thedarkhorse.de 
www.thedarkhorse.de 
www.design-thinking.org 
Facebook.com/thedarkhorse.de 
henning.trill@bayer.comwww.bayer.com 
www.bayerbusinessconsulting.com

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Innovationskultur im Konzern verankern - Henning Trill & Christian Beinke

  • 1. December3rd 2014 Bayer Business ConsultingCorporate Startup SummitFrankfurt HenningTrill DARK HORSE INNOVATIONCHRISTIAN BEINKE December3rd 2014 Bayer Business Consulting –December 2014
  • 7. DER NUTZER HAT EINE STIMME
  • 8. MULTIOPTIONEN NEUE DIGITALE TOUCHPOINTS RÜCKKOPPLUNG DES NUTZERS
  • 16. Bayer Business Consulting – December 2014 … do it in a company with 110.000 + employees in Human & Animal Health, Plant Health and Material Science
  • 17. Bayer Business Consulting – December 2014 Shanghai Morristown Pittsburgh Beijing Berlin Leverkusen Sao Paolo  160+ Employees  46 % Women 21% 53% 4% 9% BBS, other BHC 13% BCS BMS BAG By leveraging the highly diverse team and global team of Bayer Business Consulting!  19 Nations  7 Offices  3 Industries Backgrounds Clients 1 BHC Bayer HealthCare, BCS Bayer Crop Science, BMS Bayer Material Science, BAG Bayer AG (holding), BBS Bayer Business Services GmbH Offices 12% IT, Math, Phys Others Engineer. 12% Chem./ Bio. 20% Multiple studies 15% Business Admin. 37%
  • 18. Bayer Business Consulting –December 2014 For us, Design Thinking is one lever to drive a more innovative and entrepreneurial culture Induce innovation culture Find better solutions for our clients Be more customer oriented Deliver better projects Drive entrepreneurial thinking
  • 19. Bayer Business Consulting –December 2014 We introduced Design Thinking to the whole consulting teamat our annual cross regional summit (BC Camp)
  • 20. Bayer Business Consulting –December 2014 Followed by a Design Thinking Week, which was a great experience for early adopters to get deeper into the topic
  • 21. Bayer Business Consulting –December 2014DT Training 2014 2015 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Activity DT Academy DT Trainings DT Playbook DT Toolbox CAMP Colloquium DT Room We built the implementation of this cultural change six core elements and a structured roadmapDT RoomDT Toolbox & PlaybookDT CampDT Team/ AcademyDT Roadmap
  • 22. Bayer Business Consulting –December 2014 Now, we have used the approach very successfully in various projectsProduct DevelopmentProcess improvementsProject Scoping
  • 23. Bayer Business Consulting –December 2014 Business Consulting also supported Bayer in two key initiatives to link Bayer HealthCare to the startup community The Bayer CoLaboratorin Berlin Thewww.grants4apps.comAccelerator NewapplicationsfromDec 1st#G4A www.colaborator.berlin.bayer.com 5 Biotech startups for three years 5 Heath-IT Startups for three months
  • 24. Bayer Business Consulting –December 2014 May Jan Apr Mar Sep Aug Jul Jun Feb Activity Implementation Preparation Concept Development Analysis Phase Scoping (pre-) Phase Rollout Phase/ 1stPilot Jan Feb Mar Apr May Jun Jul Aug Sep Activity Rollout Phase/ 1stPilot Prototype Preparation Concept Development Analysis Phase Scoping (pre-) Phase TodayTomorrow? Next steps: Are we looking at a completely new way to runconsulting projects?
  • 25. REGELN BRECHEN IST DER ERSTE SCHRITT DER INNOVTION
  • 26. DANKE. beinke@thedarkhorse.de www.thedarkhorse.de www.design-thinking.org Facebook.com/thedarkhorse.de henning.trill@bayer.comwww.bayer.com www.bayerbusinessconsulting.com