2. DEFINITION
. WBCSD (World Business Council for Sustainable Development) defines CSR as:
โThe continuing commitment by business to behave
ethically and contribute to sustainable economic
development while improving the quality of life of the
workforce and their families as well as of the local
community and society.โ
3. Meaning:
๏ง Corporate social responsibility is a gesture of
showing the companyโs concern & commitment
towards societyโs sustainability & development.
๏ง CSR is the ethical behaviour of a company
towards society.
4. DRIVERS OF CSR
1. Employees and shareholders
2. Brand equity
3. Ethical marketing practices
and social awareness
4. The environment
consciousness
5. Energy conservation and
global warming
6. Responsibility towards the
government
5.
6.
7.
8.
9. Ethical Concerns which need
immediate attention
โข Violation of consumer rights
โข Exploitation of employees
โข Protection of environment
โข Exploitation of child labor
โข Exploitation of women
โข Misleading advertisements
โข Production of hazardous products
โข Ensuring Transparency in various departments
โข Illegal trade practices
โข Indulging in Corruption and unfair practices by Management
โข Exploitation of scarce natural resources
โข Violation of Intellectual Property Rights