This document provides an overview of Callidus Social Enterprises Pvt Ltd, a Bangalore-based CSR consulting startup. It aims to bridge the gap between businesses and society by designing a collaborative online platform for CSR strategy formulation and implementation. The platform will help companies discover implementation partners, channel investments, and achieve sustainability goals. Callidus aims to help address India's social challenges through a market-based model in accordance with CSR compliance requirements. It faces challenges such as the discovery of partners and impact assessment. The solution is an end-to-end digital marketplace platform that enables corporations and NGOs to discover, fulfill and engage in meaningful CSR activities with efficiencies and best practices.

2. Overview
Callidus Social Enterprises Pvt Ltd, is a Bangalore based CSR consulting and implementation start up,
leveraging technology to resolve the pain points of the CSR life cycle and ecosystem by designing a
collaborative platform for effective strategy formulation and efficient implementation.
Core Purpose: “Bridging the Business-Society Divide”
Core Values
TRANSPARENCY

3. “To be the most preferred strategic CSR consulting partner, facilitate corporate investments to be
seamlessly channelized through discovery of implementation partners on our online platform, and help
them achieve sustainability through responsible business practices fulfilment and continuous
engagement.”
Big-Hairy & Audacious Goals:
We will strive for implementation of mandatory CSR compliance in letter and spirit, by helping address
India's social, humanitarian and environmental challenges to create shared value, and move towards a
more equitable and inclusive society through a market-based model
Envisioned Future

4. Problem Definition
o Why are corporates lagging behind in CSR? By Bandana Kamath, Bangalore Mirror Bureau |

5. Opportunity/Challenges
 CSR a challenge as well as a Golden Opportunity to create shared value
 Current policy is ‘comply or explain’
 Most likely to be an enforcement with penalty within 2-3 years
 Discovery of right implementation partner is a challenge
 Estimated INR 20,000cr spending in CSR
 Potential access of quality education, healthcare and livelihood for over 800 million
people
 Many Corporates still unaware of the mandate
 lack of impactful projects and a talent crunch making difficult for companies to
implement the policy correctly
o Indian Companies Act 2013 (Affairs, 2013 ,sec 135,schedule-7)

6. • Aligning CSR strategy to business strategy is a challenge
• Determining which expenses to count as part of the mandatory CSR
spending.
• Enables new high impact CSR philosophies to emerge.
• Impact assessment of projects have been largely ignored.
• Opportunity to leverage core capabilities and forge multi-
stakeholder partnerships
• Tempted to meet the requirement by searching for loopholes in the
system
o http://economictimes.indiatimes.com/news/economy/policy/penalise-firms-not-spending-2-of-profits-on-csr-parliamentary-
panel/articleshow/50045003.cms
o Dasra Report: CSR and the Companies Act, 2013:Be Bold, Take Action - Marc J. Epstein, Kristi Yuthas and Deval Sanghavi

7. Market Sizing
Corporates
(In numbers)
Total Addressable
Market:
“16000”
Service Addressable
Market (SAM):
“1000”
Serviceable
Obtainable Market :
“110”
NGOs
(In numbers)
Total Addressable
Market (TAM):
“50000”
Service
Addressable
Market(SAM):
“5500”
Serviceable
Obtainable
Market (SOM) :
“600”
o Indian institute of corporate affairs
o Economic times

8. Solution
Discover, Fulfill and Engage
Suppliers
CA & Legal
Volunteers CSR Consultants
Corporates
• End to end cloud based digital marketplace platform endeavours to enable and empower corporate CSR
players to “discover, fulfil and engage” with NGOs meaningfully.
• This SaaS model helps collaborate with other CSR ecosystem partners using best practices and processes of
the corporate sector in a cost effective manner with higher efficiencies

9. DIGITAL MARKETPLACE PLATFORM

10. OUR OFFERINGS
Corporates
• CSR Consulting
• NGO evaluation /
Selection
• Proposal Preparation
• Project Monitoring
• Impact assessment
• Statutory Compliance
• Training
NGO & Foundations
• CSR Training
• IT capability Building
• Proposal writing
• Publishing/Brand
building
• FCRA Compliance
Suppliers and
Services
• CA and legal
services
• Vendors and
suppliers
• CSR Consultant
Volunteers
• Individuals
• Employees
• Interns
• Students

11. Competition Analysis
Several market place model start-ups have come up
since the change in law in order to facilitate the
corporates and NGOs for better coordination and
relationship:
Icharity
Samitha
Give India
Indian NGO
CSO Partners
SAP Charitra
CSR Consulting Speed Impact
Asesment/Result
measurement
NGO Accreditation NGO Evaluation
and Selection
Project Monitoring
and Execution
Supplier
Performance
Status
LowRelativeLevelHigh
Key Elements of the Service
New Value Curve for Corporate
Competitors Manual (Subsitute) Indiacsrconnect

12. Competition
CSR Consulting Volunteers Management Risk Management Impact Asesment/Result
measurement
Project Monitoring and
Execution
Proposal preparation
LowRelativeLevelHigh
Key Elements of the Service
New Value Curve for NGOs
Competitors Manual (Subsitute) Indiacsrconnect

13. Features I-Charity Samhita
Give
India
Indian
NGO
CSO Partners SAP Charitra INDIACSR CONNECT
Services:
Consulting √ √ X √ √ X √
Project Shelf √ √ √ X X √ √
Aggregation √ √ √ X X X √
Project Monitoring X √ √ X X X √
Reporting X X X X X X √
Impact Analysis X X X X X X √
Customer Support √ √ √ X √ √ √
Easy and clean Navigation √ √ √ X √ √ √
Quick Contact √ √ √ X √ X √
Quick Links √ √ √ X √ X √
Search Option √ √ √ X √ X √
Mobile/Email Alert √ √ √ X √ X √
Feedback Form √ √ √ X √ √ √
Express Gateway
(without login payment gateway)
√ √ √ X
X
X √
Live chat X X X X X X √
Go Paperless √ √ √ X X X √
Accessibility application √ √ √ √ √ √ √
Customer Reviews √ √ √ X √ √ √
Competitors Comparison Chart

14. THANK YOU