This document presents a paper on corporate social responsibility (CSR) with a focus on Mangalore Chemicals and Fertilizers Limited. The paper aims to explain what CSR is, why companies engage in CSR, and how CSR has become an important determinant. It also examines the CSR efforts of Mangalore Chemicals and Fertilizers Limited, including environmental protection initiatives, community development projects, and health and safety programs for employees. The document concludes by emphasizing the need to increase awareness of CSR activities among employees and stakeholders.

1. PAPER PRESENTATION ON,
CORPORATE SOCIAL RESPONSIBILITY
with special reference to
MANGALORE CHEMICALS AND
FERTILIZERS LIMITED
Presented By: Shwetha S Baliga,
IV Semester, MHRD,
Mangalore University.

3. 1. To explain what is CSR?
2. To understand why are companies engaged in
CSR?
3. To find out how corporate social responsibility is
serving as a determinant in today’s world.
4. To know about the practical implementation of
CSR.
5. To study the efforts of Mangalore chemicals and
Fertilizers limited in this field and their impacts on
the company.

5. The Real Meaning of CSR

6. World Business Council on Sustainable Development

8. CSR IN TODAY’S WORLD
Changing social expectations
Increasing affluence
Globalization

9. EVALUATE
SET TARGETS
DRAW A POLICY
LINK IT WITH BUSINESS STRATEGY
COMMUNICATE
MAKE IT A PART OF BUSINESS CULTURE
SET UP MEASURING INDICATORS
COMMITMENT
REPORT

10. Mangalore Chemicals & Fertilizers Limited-
The only manufacturer of chemical fertilizers in the state
of Karnataka.
 It is situated in the port city of Mangalore, opposite to the
New Mangalore Port Trust (NMPT).
The company is part of the UB group.
Deepak Anand is the current Managing Director of the
company.
The company's corporate and registered office is located in
UB City, Bangalore and its factory unit is in Mangalore.
The marketing offices of MCF are located in Andhra
Pradesh, Karnataka, Kerala, Maharashtra and Tamil Nadu.
The company deals with fertilizers like Urea, Diammonium
phosphate, granulated fertilizers, liquid fertilizers, soil
conditioners, Muriate of potash, soil micronutrients, specialty
fertilizers, food grade Ammonium bicarbonate and industrial
chemicals.

11. UK-MCF-TGB Gram Vikas Project
 Adopting Sangankal village for a period of three
years for overall development.
 Formation of a Mangala Farm Club in the villages
Participation in the construction of a 'Mangala
Bhavan' Auditorium in the Rotary School,
Moodabidri,
Providing Sewing Machines to Mahila Mandals,
plant protection equipment to Yuvaka Mandals,
Swasthic Chulhas in different villages.
Extending financial assistance for surgeries and
intra-ocular lens implants to the disabled in
association with reputed eye hospitals.

12. ASSISTANCE TO TRIBAL FAMILIES

13. ENVIRONMENTAL RELATED CSR:
Environmental laboratory with all facility to carry out various
analyses
“E-waste Collection Facility”
 The brochure containing information on “Solid Waste
Management & Handling” was released during “World
Environment Day”
LED lighting assembly is installed in various places inside
factory premises for conservation of energy.
The company has planted about 50,000 trees like Teak,
Mangium, Eucalyptus, Subabul, and Acacia etc., developed in
our green belt area.
Environmental Management System (EMS) in line with
ISO14001:2004 is implemented and certified by M/s Det Norske
Veritas, Bangalore, which is valid up to 16.08.2014.

14.  29% OF THE EMPLOYEES ARE NOT AWARE OF THE
COMPANY’S CSR ACTIVITIES.
ONLY FEW EMPLOYEES ARE INVOLVED IN SOCIAL
ACTIVITIES OUTSIDE THE ORGANIZATION.
ENVIRONMENTAL PROTECTION IS THE AREA OF CSR THAT
IS MORE SIGNIFICANT TO THE COMPANY.
THE ENTERPRISE HAVE SUITABLE ARRANGEMENTS FOR
HEALTH, SAFETY AND WELFARE WHICH PROVIDES
SUFFICIENT PROTECTION TO THE EMPLOYEES.

15. All the employees should be aware of CSR activities conducted by
the organization.
The company should provide information about the after effects of
their CSR initiative. This would help the stakeholders to understand
the initiative better.
Company should focus more on CSR initiatives as it leads to the
growing profits for the company.
The effectiveness of the current CSR programme should be
increased.
Employees must be encouraged to participate in different CSR
activities outside work.
The company should have a separate cell for CSR initiatives.

16. Corporate Social Responsibility (CSR) is a subject of much current
interest within the managerial world.
CSR is the responsibility of an organization for the impacts of its
decisions and activities on society and the environment through
transparent and ethical behaviour that is consistent with sustainable
development and the welfare of society; takes into account the
expectations of stakeholders; is in compliance with applicable law and
consistent with international norms of behaviour; and is integrated
throughout the organization.
The term CSR cover various dimensions including economic
development, ethical practices, environmental protection,
stakeholders‟ involvement, transparency, accountability, responsible
behaviour, moral obligation, corporate responsiveness and corporate
social responsibility.