This document discusses levels of corporate social responsibility (CSR). It outlines three levels of CSR: Level 1 focuses on legal compliance and minimizing harm. Level 2 involves voluntary philanthropic initiatives to improve public image. Level 3 integrates CSR into the core business strategy and board decisions to drive innovations that benefit both business and society. The document provides examples for each level, such as a company improving regulations at Level 1, establishing community foundations at Level 2, and investing in ash management and distributed power generation at Level 3. It argues the highest form of CSR occurs when social impact is part of the long-term business model.

1. Corporate Social Responsibility
Issues
Site Visit C
Working Groups 5 & 6
Raipur & Korba – Chattisgarh,
India

2. Business of business is
to do business

3. CSR
350 possible definitions!!

4. Some Definitions…
Corporate governance should be recognized as set of standards,
which aims to improve a company’s image, efficiency,
effectiveness and social responsibility- Nigel Kendall
“….operating in a manner that meets or exceeds the ethical, legal,
commercial and public expectations that society has of
business….”Business for social responsibility.
CSR is a new terminology, but its hardly a new concept. As in
third century BC, Kautilya’s has dealt with the management of
people and power commerce and taxations, standardization of
weights and measures, and more peace.

5. Concepts & Methodology
There are 3 levels of CSR :
Level 1 : Compliance
Level 2 : Philanthropy/Green wash
Level 3 : - Innovations
- Key business strategy
- Leapfrog
Based on :
John Elkington & Stuart Hart, et al.

6. CSR
Level 1:
Key Question :
The least industry can do beyond
compliance
Polluter pays principle

7. CSR Level 1
Improve law/ regulations standards
Department of environmental
management
Reclamation (turning ash in to soil)
Local Government participation
Whether the regulation poor
or good/new or old : that is
not the issue.

8. CSR Levels 2
Key Questions :
Is industry voluntarily giving back
something to the society?
Are these actions inspired by a sense of
guilt to the society, earning good name in
market, philanthropy, etc.?

9. CSR Level 2
 Infrastructure for physically challenged
employees
 Foundations (i.e. : financial aid beyond
immediate community/tax planning with
positive impact)
 Income generation for community
 Forestation / “Greening”
 Community development office
 Cultivation in public land
 Paternity leave

10. CSR Level 3
Key Questions:
Is it part of core business strategy?
Is it adopted by the board?

11. CSR Level 3
 Ash management: ash brick factory
 Quality Circle: empowering community
 R&R: land for land
 Distributed Generation: Regional dev.
 Center for power efficiency and Env.
Protection (CenPEEP)

12. Spectrum of CSR
Good CSR
Poor CSR
•No employment
•No concern for indirect effect
(land, water, air)
•Destruction of agricultural
land
•Not willing to listen to other
stakeholders
•Appropriate of land not being
compensated
•Non compliance of rule of land
•Taking care of workers
•Low dependence on non
renewable resources
•High awareness about
CSR initiatives
•Land compensation
•Increased monitoring
system
•Environment responsibility

13. Company Project:Balco
Level 1

14. Company Project:Balco Hospital
Level 2

15. Company Project:NTPC’s
Silver Park/DG Level 3

16. Balco Factory

17. Silver Park NTPC

19. NTPC Gender Dev.: Silk